Floricultura Launches New Phalaenopsis Series
Floricultura, a specialist in starting material for tropical plants, has launched its new Phalaenopsis Flowerful series.
“With the varieties of the Flowerful series, Phalaenopsis growers can take on the competition with cut flowers,” says Ronald van Geest, CEO of Floricultura. “The plants have all the characteristics of a full bouquet, but will have a much longer flowering period. The first Flowerful series will include seven varieties, of which Angel Eyes (3678) is an absolute eye-catcher.”
Flowerful is the third series from Floricultura, following Lingua (big-lipped varieties) and Elastica (flexible and cascade varieties).
“Floricultura continues to innovate because we are convinced that this will offer added value to our customers,” Van Geest says.
Varieties from special series such as Flowerful will enter the market in a limited edition and a controlled way in the coming months.
“In this way, we prevent overproduction, cost erosion, and exchangeability, while offering our customers and their chain partners guidance to set their margins,” Van Geest says. “This helps special orchid varieties retain their added value.”