Horticulture Industry Veteran Chris Berg Joins Dümmen Orange
Dümmen Orange recently added Chris Berg to its North America team as Senior Product Manager for the Bed & Balcony category. Berg brings more than 15 years of industry experience to the company, including product selection, global product placement, channel development, and marketing.
A well-established network along the value chain, along with strong market knowledge, will allow Berg to streamline selections and ensure that new introductions meet grower and retailer needs.
Berg has built a strong foundation on experience gained through collaboration with a variety of breeders, brokers, unrooted cutting farms, young plant growers, finished growers, and box store retailers. In addition, he brings 10 years of experience from his time at Altman Plants, EuroAmerican Propagators, McGregor Plant Sales & Florexpo, and PanAmerican Seed.
As president of BlueSkye Creative, Inc., Berg will step back to an advisory role so that he can focus his efforts on his position with Dümmen Orange.
“Chris’ proven results and great energy are a welcome addition to our team,” says Emily Mason, Global Lead, Bed & Balcony. “He is respected throughout the industry for his brand management, creativity, and innovative business strategy. He truly shares our vision, passion, and above all, our commitment to satisfying our customers.”