Proven Winners ColorChoice Launches New Planter Program
Proven Winners ColorChoice has introduced its new Decked Out deco planter program, which gives grower-retailers a new way to offer consumers the company’s extensive line of flowering shrubs.
Decked Out combines award-winning shrubs with decorative containers for instant-purchase appeal. It’s an easy option for every market, from big city balconies to rural retreats.
“We’ve suggested that consumers think about using Proven Winners ColorChoice shrubs in their containers for years, but we also wanted to give garden centers the tools they needed to offer the option directly to their customers as a cash and carry item,” says Natalie Carmolli, promotions specialist for the brand, “Shrubs create a bold and beautiful statement when used in a patio pot, and this is a great way for garden centers to offer a low-maintenance, high-quality home decor option to their customers.”
Though many of the more than 300 shrub varieties that Proven Winners ColorChoice offers can be grown in a container, there are suggestions that can narrow down the list. Some of the recommended plants include the Pugster dwarf Buddleia series, the Jazz Hands Loropetalum series, the Oso Easy Rosa series, or one of their popular dwarf hydrangeas like Bobo and ‘Little Lime’ Hydrangea paniculata, Invincibelle ‘Wee White,’ ‘Mini Mauvette’ Hydrangea arborescens, or ‘Tiny Tuff Stuff,’ a reblooming Hydrangea serrata. Recommended plants have been chosen for tidy presentation and low maintenance.
To preserve a premium brand experience and to ensure the plant’s best possible performance and health, retailers must adhere to a few program guidelines:
• Decorative containers must cost a minimum of $2 per piece, wholesale.
• The container must be designed for plants. No repurposing of other vessels.
• The container must have open drainage holes in its bottom. No self-watering containers.
• The container may not have a permanently attached saucer.
• Size of decorative container must be larger than true 1 gallon.
The program also includes a new Decked Out tag which functions as a mini care manual, answering the most common questions about caring for shrubs in containers. The standard diamond variety tag completes the package, so gardeners of any skill level can be confident in their purchase.
Growers and nurseries interested in getting more information or participating in the Decked Out deco pot program can contact their sales representative at Spring Meadow Nursery.