Silver Vase Partners With Westerlay Orchids For Blue Mystique Sales
Silver Vase is making its Blue Mystique orchid available in California through a strategic partnership with Westerlay Orchids.
Providing Blue Mystique in California is a natural extension of Westerlay’s business.
“At Westerlay Orchids we are always trying new ideas — from innovative growing practices to introducing new orchids to our customers,” says Nicole Woolley, marketing manager. “Working with Silver Vase is the perfect partnership because our core beliefs are the same — quality, quality, quality.”
Annually the partners will bring to market more than 6 million orchids total, collaborating with Dutch breeder Floricultura. Silver Vase will continue to service the rest of the West Coast and North America, working closely with Plainview Growers to meet consumers’ desire for beautiful, unique orchids.
“After nationwide success with our Blue Mystique launch, we are pleased to work with Westerlay Orchids to serve the California market,” says Silver Vase CEO Andrew Bartha. “An established grower known for quality, they are well positioned to produce and market Blue Mystique in this large floral market.”
To order Blue Mystique for California, contact Liliana Uribe at [email protected] or 805-684-5411. To order Blue Mystique for other locations, contact Silver Vase at [email protected] or 800-872-6586.