Star Roses and Plants Unveils New Bloomables Brand

Bloomables lineup from Star Roses and Plants

Star Roses and Plants’ Bloomables lineup features more than 35 different flowering varieties.

West Grove, PA-based Star Roses and Plants has announced the launch of its new brand, Bloomables, a collection of more than 35 different varieties selected by the product managers for standout flowering and garden performance.


“These varieties of roses and woody plants look great at retail and offer high reward in the garden,” Bradd Yoder, President of Star Roses and Plants, said in a prepared news release. “This one-of-a-kind lineup is the only program to focus on the blooms and flowers of plants, allowing consumers to have a garden that blooms all season.”

Bloomables also will include a consumer-friendly tag. The tags will present the common name, along with a simple call-out that shows why the plant is unique or how it can be used. “We want to boost consumer confidence by making roses less scary and simplifying shrubs,” explained Kyle McKean, Director of Marketing at Star Roses and Plants. “We hope to do that through our tags, containers and other point of purchase materials.”

The Bloomables lineup is slated to be available at retail in spring 2020.

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