Suntory Flowers Honored with Horticulture Innovation Award

Suntory Flowers Honored with Horticulture Innovation Award

Suntory Horticultural Innovation Award

ISHS President Roderick Drew (left) presents the Horticultural Innovation Award to Suntory’s Yasunori Yomo (center) and Masahiro Yamada.

Suntory Flowers Ltd. received the Horticulture Innovation Award from the International Society for Horticultural Science (ISHS) during the organization’s general assembly on Aug. 15. The event was held in conjunction with the International Horticultural Congress in Istanbul, Turkey, drawing 1,800 representatives from 89 countries.

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The award is the highest recognition granted by the ISHS Council to a person or institution for an exceptional contribution to horticulture innovation. The award is especially addressed to those with innovative ideas to create new products and services seen as important landmarks in the progress of horticulture at an international level.

According to Delilah Onofrey, Marketing Director for Suntory Flowers in North America, Suntory received the award for its global contributions in breeding and technological advancements in three key floriculture segments: bedding plants, blooming potted plants, and fresh-cut flowers. Game-changing varieties include Surfinia petunias, Million Bells calibrachoas, Sun Parasol mandevillas, Senetti pericallis, Princettia euphorbias, Moon carnations, and Applause Blue Rose.

Representing Suntory Flowers were Yasunori Yomo, Director of Research, Development and Production, and Breeder Masahiro Yamada. The award was presented by ISHS president Dr. Roderick Drew. It was the first time a flower breeding company received the award.

The International Society for Horticultural Science is a global network of more than 60,000 individuals, universities, governments, institutions, libraries, and commercial companies. The aim of the ISHS is to promote and encourage research and education in all branches of horticultural science and to facilitate cooperation and knowledge transfer on a global scale through its symposia and congresses, publications, and scientific structure.