The Living Wall
March 17, 2010 
The company Bright Green USA is bringing a vertical garden concept to the garden center market this spring. In the past, “living walls” have been on the landscaping side of the industry, but now the company has developed some merchandising and marketing material for garden centers.
Garden centers could either sell the vertical gardens pre-planted and ready to hang or they could sell the empty components and add on the plants as additional sales.
“The opportunity to the garden center is to get their customers accustomed to using living walls in their landscapes or gardens,” says Jim Rizzo, Bright Green USA.
Several retailers around the country are working with the company to sell the product this spring, including Armstrong Garden Centers in California and Chalet in Illinois. The components are manufactured in Michigan and can be shipped all over the country. Rizzo adds the best way to display the living gardens is to plant several up and show them in the garden center.
The company unveiled the concept at winter shows like Mid-Am to a great reception, and will continue to bring it to shows like the National Lawn & Garden Show and IGC Show.
For more, visit www.brightgreenusa.com.
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