Pleasant View Makes Spring Trials Accessible
Pleasant View Gardens is hosting its Open Garden Day on August 5 to give growers who missed California Spring Trials the inside track on new varieties and trends. Open Garden Day will take place from 9 a.m. to 3 p.m. at both Pleasant View locations.
“We pack tons of ideas into one day at both the Loudon and Pembroke locations,” says Carol Huntington, Pleasant View’s marketing manager. “So many people can’t get to Pack Trials, so with Open Garden Day, we try to bring some of that message back at a time when more people can attend.”
The day at Pleasant View’s display gardens gives retailers a chance to check out performance, bloom and habit in ground and in containers of more than 500 Proven Winners and Proven Selections varieties.
Here are a few new ideas you’ll see at Open Garden Day:
–Three ways to organize your garden center: by color, by interest or by need.
–Supporting POP coordinates colors like purple, blue or red; pushes plants chosen for interests like butterfly or hummingbird gardening; or promotes groups by need, such as deer resistant, sun or shade plants.
–Recipes for different retail vignettes complete the picture.
The event also includes a slate of speakers in peer-to-peer sessions on gardener idea book mailings, smile campaigns, creating a store within a store, iGarden certification and more. Useful information, such as fertilizer rates, tag exchanges, new combination ideas and matching liner forms to production needs, will also be readily available. Open Garden Day allows attendees to talk with Pleasant View and Proven Winners staff at their own pace, and enjoy the open grill all day.
Additionally, guided facility tours are available and visitors can even load up on the hot summer and fall perennials at Pleasant View’s pickup area. Pleasant View’s Open Garden Day is open to anyone in the industry.
Online pre-registration is required by July 30. To sign up, visit pwpvg.com.