Bailey Nurseries’ Endless Summer Hydrangeas will embark on its third #LifeInFullBloom road tour this May to encourage, excite, and educate consumers about its collection of five reblooming hydrangeas. The tour will begin Mother’s Day weekend in Grand Rapids and Detroit, MI, before traveling through Cleveland, Pittsburgh, Columbus, Cincinnati, Indianapolis, Chicago, Madison, and Milwaukee.
“Taking Endless Summer Hydrangeas on tour is all about inviting people to experience #LifeInFullBloom,” says Endless Summer spokesperson Ryan McEnaney. “Hydrangeas create a beautiful space for all of the moments in our lives, big and small. Whether they’re in the garden as the backdrop to your family reunion, in decorative pots on your deck for a July cookout, or in your wedding bouquet, hydrangeas are the perfect accent to an already beautiful life. Having the opportunity to engage directly with consumers and help them have success with our hydrangeas in the landscape and beyond is really gratifying.”
The #LifeInFullBloom tour engages with the industry and consumers at garden center events, by partnering with public garden and non-profit partners and by appearing on local media outlets to educate each market on care tips to achieve for big blooms.
Previous tour stops have included St. Paul, St. Louis, Kansas City, Omaha, Des Moines, Atlanta, Athens, Charleston, Charlotte, Washington DC, Baltimore, Philadelphia, New York City, Boston, and Hartford.