Yearly Archives: 2009

Dutch Horticultural Developments

The Ministry of Agriculture, Nature and Food Quality of The Netherlands brought horticulture magazine editors from around the world together in October to showcase the latest innovations, systems and technologies Dutch growers currently employ. Editors visited Horti Fair, the FloraHolland Trade Fair and the Dutch Flower Auction, among other places throughout The Netherlands. We present

State Of The Industry: Overview

Last year was hardly a cakewalk for growers. In fact, some will argue it was the most challenging they’ve ever faced. The weather was uncooperative in certain regions, competition became a bigger challenge for more growers, and labor, energy and input costs didn’t provide many breaks.  Download: The Complete Greenhouse Grower State Of The Industry

State Of The Industry: Survival Of The Fittest

Do you expect your greenhouse operation to survive 2010? Odds are your answer is yes, judging from the responses we got from growers who took our survey on the state of the industry in November. Download: The Complete Greenhouse Grower State Of The Industry Report You’ve read the highlights and analysis, but there’s much more

Make It Happen Again

Every obstacle presents an opportunity. Our industry has taken advantage of opportunities before, and now we have to do it again. At Christmas, you could see big changes in approach occurring at the major retailers. The major Christmas toy sales started in mid-October, and the major toy stores and mega-chains started selling toys at year-end

State Of The Industry: Life After Walmart

When Walmart hit the garden center scene a couple decades ago, a few growers saw an opportunity for growth and pounced on it. Then, as Walmart’s garden center business began to boom, more growers jumped on the bandwagon, creating a Walmart network over the years that included a few hundred growers.  Download: The Complete Greenhouse

Checking In With Rocket Farms

Based in Salinas, Calif., Rocket Farms is the largest poinsettia grower on the West Coast, devoting 4.4 million square feet of greenhouse space to producing the signature Christmas crop. Sales Manager Doug Brothers shares the trends from this season. Outside of floriculture, Rocket Farms is known for vegetable transplants. Poinsettias were its first big floriculture

Not Shipoopi – ‘Fubuki!’

In Japan, “Fubuki” means “snowstorm.” So ‘Fubuki,’ the new Hakonechloa ornamental grass from Briggs Nursery featuring white variegated Japanese Forest grass, lives up to its name. The contrasting tones of white and green foliage endure throughout the summer making Hakonechloa macra ‘Fubuki’ an outstanding plant for shade gardeners and partial sun locations. And for even

Five Questions With … Denise Godfrey

Denise Godfrey of Olive Hill Greenhouses in Fallbrook, Calif., shares her take on the state of the industry this week. How would you describe the state of the greenhouse floriculture industry today? Like the rest of the economic sectors, we are suffering from decreased demand and we hope to maintain during this uncertainty by looking

Emerald Coast Growers Taps Friel For Marketing

Emerald Coast Growers has hired John Friel as its marketing manager. Friel brings over 30 years experience in the greenhouse industry to his new position. A familiar face on the lecture circuit, Friel served in a number of positions in transportation, sales and marketing with Green Leaf Enterprises, Yoder Brothers and the Green Leaf Plants

Wishing Will Well

A friend to hundreds of growers across the country, Will Carlson was hospitalized with a serious illness in late November. Will retired from Michigan State University in 2002 and has been active in his retirement writing his column for Greenhouse Grower, “One to Grow On,” and consulting for growers. This March will mark 36 years