Kerstin Poehlmann
Kerstin Poehlmann ([email protected]) is President of Pen & Petal, Inc., a marketing, advertising, and public relations agency for the green industry.
A Look at the Past, Present, and Future of Biopesticides From an Industry Leader
BioWorks was one of the original suppliers of biological products. As the company celebrates 30 years in business, CEO Bill Foster looks back over the last three decades, and looks ahead.
Communication Strategies That Can Work for a Crisis — or Any Challenge
Whether you’re managing through COVID-19 or any other emergency, it’s important to be prepared with an effective, thorough strategy for communicating with your customers.
Why Botany Lane Grows Poinsettias On Capillary Mats
A move to watering mats cut water and fertilizer use, production time, and labor for this Colorado-based grower.