February 1, 2013
How Pinterest Helps Growers
Over the last year, Pinterest has blossomed into a worldwide social network. Establishing itself as a popular niche among social media channels, this photo-sharing forum has caught the attention of millions of users. So, what is Pinterest and how can it help you as a grower establish brand awareness among current and potential customers? For starters, your product is visually appealing — this social networking site is designed to allow users to share photos in an infinite number of categories from across the Web. Topics range from gardening ideas and favorite home furnishing accessories to fashion trends and delicious recipes. Photo categories can be easily customized per industry and product type, and the possibilities are endless. Each Pinterest user has the ability to create personalized or tailored boards, which can be named based on specific products or plant varieties and genera. Once the boards have been created, related photos […]
November 9, 2012
5 Ways To Improve Your Facebook Return On Investment
Facebook is one of the most widely used social media channels in the world. Since its inception, Facebook has branded itself as the place to connect socially with friends and fans across the globe. And, for the last few years, business owners, managers and their staff members have worked to understand and take advantage of all that Facebook has to offer. There are many benefits, including the ability to create online brand awareness and establish interactive relationships with customers and fellow industry professionals. But, some question its return on investment (ROI). For full impact, Facebook requires time, manpower and consistency, all of which can greatly impact allotted budgets for online and traditional marketing. With many grower and garden center businesses now having Facebook accounts, the next step in the social networking equation is to start evaluating how ROI is defined when applied to social media. ROI is not necessarily based […]
October 16, 2017
TTA Introduces New Transplanter Suited for Smaller Grow…
The PackPlanter S has 16 grippers and a capacity of 10,000 to 20,000 plugs per hour in a small frame.
October 14, 2017
PlantPeddler Hosting Poinsettia Variety Day in December
The event will feature side-by-side comparisons of more than 100 commercial and pre-released varieties from seven breeders.
October 13, 2017
Researchers Continue to Keep Close Tabs on Whitefly
Dr. Lance Osborne of the University of Florida and Dr. Cindy McKenzie of USDA’s Agricultural Research Service are evaluating insecticide efficacy and the impact of product rotations on whitefly biotype populations.
October 12, 2017
How to Deal With Common Greenhouse Maintenance Issues
The most common problems often come from a lack of cleanliness and faulty equipment. Here are a number of tips you can follow in each of these areas.
October 11, 2017
Bayer’s New Head of Environmental Science Has Roots in …
Mark Schneid says one of the biggest challenges the industry faces is the constantly evolving customer — particularly among millennials.
October 10, 2017
Houston-Based TreeTown USA Acquires Village Nurseries
With the addition of the new West Coast division, which will continue to operate under its trade name of Village Nurseries, TreeTown USA will now encompass 16 farm locations throughout California, Texas, and Florida, with more than 4,000 acres in production.
October 10, 2017
Sharpen Your Skills in Cost Management and Profitabilit…
The University of Florida is offering a new online course on costing and profitability. The course will take growers through the process of how to accurately evaluate cost of production, labor efficiency, pricing, and equipment investment decisions.
October 10, 2017
Coastal Callas Is a Dream Fulfilled for Founder Adrian …
Adrian Espinoza and his family founded Rancho Espinoza Inc. and Coastal Callas in California seven years ago with a mission and purpose to provide consistent quality and reliable supply of calla lilies to the marketplace.
October 10, 2017
Philips Lighting, Ball Seed Partner on Distribution
Ball Seed will now offer Philips GreenPower LED lighting as a complement to its liners, plugs, unrooted cuttings, seed, and prefinished products.
October 9, 2017
Maximize Your Labor Efficiency When Sticking Plant Cut…
Transplanting unrooted cuttings into trays is one of the most labor-intensive activities in greenhouse production.
October 8, 2017
Greenhouse Equipment Supplier AgriNomix is Expanding
In an effort to keep up with demand from growers venturing into automation, the company is adding almost 20,000 square feet of warehouses and offices.
October 7, 2017
Herbaceous Perennial Nutrition: What You Need to Know
Regardless of your production challenges, keeping containerized herbaceous perennials healthy is as simple as understanding the basics of their nutritional needs.
October 6, 2017
Team Empowerment Pays Off at Micandy Gardens Greenhouse…
With a strong team that acts more like family powering its success, the 2017 Operation of the Year mixes good business practices with the pleasure of spreading the joy of plants.
October 5, 2017
Greenhouse Lighting Suppliers Focused on Efficiency and…
Deciding the best lighting system for your greenhouse — whether you’re growing ornamentals, vegetables, herbs, or something else — can be challenging. Here’s a close look at some of the latest lighting options on the market, and how you can determine whether they are a good fit for your operation.
October 3, 2017
The Landscape Show is Back; Here’s All the Details
After being temporarily canceled due to Hurricane Irma, the FNGLA Landscape Show will return to Orlando in early November.