Online Services Offer Consumers Ready-To-Cook Ingredients

Blue Apron offers consumers fresh foods ordered online and delivered to their doors.
Blue Apron offers consumers fresh foods ordered online and delivered to their doors.

Busy consumers feel like they have less time than ever to do the basics, like meal planning, grocery shopping and cooking. To solve this problem, some innovative new online services have taken the gruntwork out of meal-related tasks, to help consumers enjoy healthy, home-cooked meals without the hassle. They put together meals based on consumer lifestyles and diets, the number of people who need to be fed per family and location. Then, they ship the box of ingredients to your door with a meal recipe. All consumers have to do is put the meal together.

Each service offers optional automated, weekly delivery with no minimum obligation and allows customers to skip weeks they don’t need deliveries.

BlueApron.com

With meals starting at $9.99 per person, Blue Apron keeps the options healthy, at 500 to 700 calories per serving. Most meals take 35 minutes to prepare, on average. Pre-portioned ingredients save time and reduce waste, and each meal includes easy-to-follow, printed recipe cards

Blue Apron says it offers “Premium seasonal ingredients from artisanal purveyors, with an emphasis on sustainable practices.” It claims its meals include specialty ingredients consumers can’t find on their own, that are “fresher than the supermarket.”

It delivers to the eastern and western halfs of the U.S., including 25 states and parts of 15 states.

HelloFresh.com

Delivering to the entire Eastern half of the U.S., including 30 states, Hello Fresh offers Omnivore and Herbivore meals starting at $9.08 per person. It also provides opportunities for e-Giftcards, so customers can send meals to others. HelloFresh has been in business since 2012 and has delivered more than 10 million meals since then.

Its website touts food waste as a reason to subscribe to its services:

“Did you know that the average American throws away 40 percent of the food they buy? With HelloFresh we eliminate excess waste by providing you with the exact, premeasured ingredients you need to make a complete meal. We deliver everything from the first pinch of spice, to the last garnish of herbs! Not to mention we save you from aimlessly purchasing extra food at the grocery store!”

Plated.com

Delivering to 80 percent of the continental U.S., Plated meals are slightly pricier, at $12 per plate. As a perk, members get discounted plate pricing, saving $3 per plate.

Plated emphasizes social responsibility and sustainability by using local and seasonal produce, and sourcing meats from local, family-owned purveyors. It partners with sustainably responsible companies like Sea to Table to make sure its fish is always fresh, and wild-caught when possible.

Recipes come in a 100 percent recyclable, biodegradable box, with ingredients packed fresh and pre-portioned to cut back on waste.

Could These Be Your Customer Or Your Competitor?

Most of these services boast that they use fresh, sustainable and locally grown or produced ingredients. Could they be potential customers for greenhouse veggie growers?

Another option: Cut out the food miles for these delivery services and and join forces with local meat and fish producers to create your own recipes and offer wholesome, pre-packaged meals. You could sell at farmers’ markets or local retail grocers. Throw in a local brew or bottle of wine to increase your margin.

Topics:

Leave a Reply

More From Grow Initiative...
HGTV_2015CAST

April 24, 2016

9 Business Predictions Smart Brands Should Pay Attention To

Andreas von der Heydt, Director of Kindle at Amazon, recently predicted what smart businesses will do in 2016 to strengthen their brands and promote their products.

Read More
Lin Schmale 1996

April 23, 2016

SAF’s Lin Schmale Offers Lessons From An Industry Lobbyist

Schmale represented the floriculture industry on Capitol Hill for more than 20 years. The advocate has recently retired, and shares some valuable insights from her career.

Read More
An Edible Evening At Stephen F Austin

April 11, 2016

How The Greenhouse Industry Can Propagate Gardeners The Same Way It Propagates Plants

Jared Barnes at Stephen F. Austin University says we are the experts at propagating plants. That’s knowledge we can put to good use to envision how to attract new gardeners and future horticulturists to the industry.

Read More
Latest Stories
HGTV_2015CAST

April 24, 2016

9 Business Predictions Smart Brands Should Pay Attentio…

Andreas von der Heydt, Director of Kindle at Amazon, recently predicted what smart businesses will do in 2016 to strengthen their brands and promote their products.

Read More
Lin Schmale 1996

April 23, 2016

SAF’s Lin Schmale Offers Lessons From An Industry…

Schmale represented the floriculture industry on Capitol Hill for more than 20 years. The advocate has recently retired, and shares some valuable insights from her career.

Read More
An Edible Evening At Stephen F Austin

April 11, 2016

How The Greenhouse Industry Can Propagate Gardeners The…

Jared Barnes at Stephen F. Austin University says we are the experts at propagating plants. That’s knowledge we can put to good use to envision how to attract new gardeners and future horticulturists to the industry.

Read More
Congressional Action Days 2016

April 5, 2016

Floral Industry Leaders Make Progress And (In Some Case…

Nearly 90 floral industry members gathered in the nation’s capital in March to meet with lawmakers in the annual event coordinated by the Society of American Florists.

Read More
Student Video Horticulture Education

April 2, 2016

Use Videos Featuring Your Millennial Employees To Recru…

Your Millennial employees may be the best spokespeople you have for your business. Why not encourage them to make a 30-second video talking about why they got into horticulture?

Read More
One symptom of Botrytis blight is gray, fuzzy sporulation on foliage and flowers, similar to that shown on the flower of this hibiscus

March 25, 2016

American Floral Endowment Will Fund Research Projects A…

AFE’s primary research funding priorities cover everything from pest control to production management. Funding applications are due June 1.

Read More
kendall farms

March 12, 2016

3 Grower Brands That Give Customers What They Want

With product information, reviews, and price comparisons at their fingertips, Millennials are turning to brands that can offer maximum convenience at the lowest cost.

Read More
NatureFresh Internship Program

March 8, 2016

NatureFresh Develops Innovative, Interactive Program Fo…

Through WeAreTheGrower.com, students can get hands-on experience connecting with consumers at community events, and sharing their experiences via social media.

Read More
Kristine Lonergan, Garden State Growers

March 7, 2016

How To Make Your Brand Connect With Millennials

Marketing to tech-savvy Millennials means paying attention to their shopping habits and motivations to build relationships that help them connect with gardening.

Read More
Uber provides value to consumers by making their lives better

March 6, 2016

How To Market To Both Millennials And Boomers

While Millennials have become the all-important generation among many marketers, there are some important parallels that can be drawn between Millennials and Boomers.

Read More
This row of tomatoes with large fruit load is part of an on-going project with DeRuiter Seed Co

February 24, 2016

University Of Arizona’s Greenhouse Crop Production &…

The annual event features a comprehensive educational program as well as a hands-on workshop. Registration is now open.

Read More
Carol Miller

February 16, 2016

Why America Needs Plant Evangelists

If we want to have more people buying plants, we can’t sit back and hope for change. We need to share our passion with individual communities and spark a love for plants.

Read More

February 2, 2016

19 Strategies To Strengthen The Horticulture Industry

In Greenhouse Grower’s annual State Of The Industry Survey, we asked how your operation is living the GROW initiative’s five pillars: cultivate new customers, demand quality, drive consumer success, invest in the industry, and sharpen business management. Here is what you had to say.

Read More
John Daley Featured

January 25, 2016

How To Retain Motivated Young Growers At Your Greenhous…

Wholesale grower John R. Daley says engaging young growers and making them a viable part of your operation is the best way to ensure you keep young talent for the long term.

Read More
Janeen Wright

January 18, 2016

Five Thought-Provoking Ideas From GROW Summit 2015

Here are five ideas from Greenhouse Grower’s 2015 GROW Summit ranging from big-picture ideas to smaller initiatives that can help move the industry forward.

Read More
SAF CAD

January 18, 2016

Sign Up Now To Attend SAF Congressional Action Days In …

Congressional Action Days is a great chance for Society of American Florists members to meet their state’s lawmakers and discuss the most critical issues they are facing.

Read More
Dr Allan Armitage

January 15, 2016

Allan Armitage: Why The Deck Has Becomes The New Hot Sp…

Armitage says decks and small spaces allow younger generations to enjoy all the benefits of a garden without the work.

Read More
Laura Drotleff

January 6, 2016

Most Popular New Year’s Resolution For 2016 Favor…

It’s splashed all over social media: 2016 is going to be a great year! And what’s fueling that sentiment? It’s an overwhelming need for Americans to enjoy life more. In fact, we’re so passionate about this that it’s the most popular New Year’s Resolution for 2016, followed by living a healthier lifestyle. Here are the top 6 resolutions for 2016, as reported by Time.com, according to a Google Consumer Survey by GoBankingRates. Enjoy life to the fullest Live a healthier lifestyle Lose weight Save more, spend less Spend more time with family and friends Pay down debt Among different age groups, Millennials (18 to 34) are setting more resolutions than any other group, and they’re the most concerned with spending more time with loved ones, and the most concerned with spending less and saving money. Younger Gen Xers (35 to 44) are focused more on living healthier in 2016, while […]

Read More
[gravityform id="35" title="false" description="false"]