It’s A Small World

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It’s a small world after all.”

These words, written in 1964 for the Disney exhibit at the New York World’s Fair, seem more and more prophetic as the decades fly by. As global connections improve, travel times shrink, and the world is becoming smaller and smaller, with some even calling it flat once again.

Whatever your beliefs may be, one cannot deny that we are all interconnected as never before. For example, the march of wave after wave of exotic pests across the landscape brings the reality of today’s global green industry to every corner of the North American market. These large-scale truths are also hitting home with respect to resource usage and energy issues, labor shortages and many other problems that affect far more than just our corner of the Earth.

So, if growers across borders of country and language are sharing many of the same questions and concerns, isn’t it only right that we should share some of the same answers, as well? This is where worldwide gatherings such as Horti Fair come in. As one of the world’s largest horticultural trade shows, Holland’s Horti Fair remains the definitive meeting place for horticultural growers and companies involved in the allied trades worldwide to get together and make connections, share new ideas, demonstrate new products and explore new markets. 

The Floricultural Frontier

International Horti Fair 2006 Features New Days, Times and Layout

Horti Fair, with more than 50,000 visitors browsing amongst 1,000 exhibitors, provides an incredibly diverse range of options and products for floriculture professionals — a range that can be overwhelming. With this in mind, organizers have launched a new layout for 2006 (visit www.hortifair.com for a three-dimensional map) that aims to make the experience more convenient by focusing around four main sections: production, technology, supply and trade. Each of these segments will feature a special themed pavilion: the House of Technology, the House of Supplies, the House of Retail and the House of Flowers and Plants/Growing Concepts, respectively. The judging of plants for awards will take place at the House of Quality in the main pavilion, and Horti Fair will once again offer the Innovation Awards to the top products to hit the market in 2006. Adding to all this, a “World Grower of the Year” will be elected on the closing day of the exhibition, which runs from Oct. 31–Nov. 3, 2006.

This era in which we live could rightly be termed a new Age of Exploration as companies from the developed world race to establish production locations in developing ones — a fact which is as true in our industry as any other.

Although one may not approve of the shift to overseas production, approval or disapproval is in many ways irrelevant — what matters now is getting ahead of the trend and thereby staying on top of this market shift, so as not to get buried beneath it.

With all this in mind, the relevance and importance of a truly international trade show like Horti Fair will only increase as these developing countries become hubs of floriculture production and, as their economies develop along with their production capacities, markets for the floriculture products themselves.

Simply put, Horti Fair is the type of international trade show at which other international trade shows rent booth space. Go see for yourself this fall and get a glimpse of what the future holds for both your crops and your business.

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