It’s a small world after all.”
These words, written in 1964 for the Disney exhibit at the New York World’s Fair, seem more and more prophetic as the decades fly by. As global connections improve, travel times shrink, and the world is becoming smaller and smaller, with some even calling it flat once again.
Whatever your beliefs may be, one cannot deny that we are all interconnected as never before. For example, the march of wave after wave of exotic pests across the landscape brings the reality of today’s global green industry to every corner of the North American market. These large-scale truths are also hitting home with respect to resource usage and energy issues, labor shortages and many other problems that affect far more than just our corner of the Earth.
So, if growers across borders of country and language are sharing many of the same questions and concerns, isn’t it only right that we should share some of the same answers, as well? This is where worldwide gatherings such as Horti Fair come in. As one of the world’s largest horticultural trade shows, Holland’s Horti Fair remains the definitive meeting place for horticultural growers and companies involved in the allied trades worldwide to get together and make connections, share new ideas, demonstrate new products and explore new markets.
The Floricultural Frontier
This era in which we live could rightly be termed a new Age of Exploration as companies from the developed world race to establish production locations in developing ones — a fact which is as true in our industry as any other.
Although one may not approve of the shift to overseas production, approval or disapproval is in many ways irrelevant — what matters now is getting ahead of the trend and thereby staying on top of this market shift, so as not to get buried beneath it.
With all this in mind, the relevance and importance of a truly international trade show like Horti Fair will only increase as these developing countries become hubs of floriculture production and, as their economies develop along with their production capacities, markets for the floriculture products themselves.
Simply put, Horti Fair is the type of international trade show at which other international trade shows rent booth space. Go see for yourself this fall and get a glimpse of what the future holds for both your crops and your business.