Calloway’s And Simply Beautiful Team Up For Charity

Calloway's And Simply Beautiful Team Up For Charity

Calloway’s Nursery and Ball Horticultural Co. recently partnered to host a Simply Beautiful Container Contest to benefit the Lena Pope Home, a local Fort Worth, Texas, charity. It’s the third Simply Beautiful contest that has benefited a local charity in 2009, and the contest not only provided a significant donation to the Lena Pope Home, but also built momentum and demand from gardeners.

“Calloway’s strives to engage with Texas gardeners to make gardening fun and easy,” says Kimberly Bird, VP of Retail Marketing. “The Simply Beautiful Container Garden contest that we hosted was well received by customers and helped raise funds for a very worthy cause.”

The event attracted gardeners of all skill levels who had fun creating mixed containers for a cause. Each contestant was given 45 minutes to plant a 14-inch container and was judged on style, color and creativity. With more than 15 different Simply Beautiful varieties to choose from, the contestants creatively combined colors and textures, as well as decorative elements like gourds and mini pumpkins.

“This contest certainly demonstrated that there’s plenty of exciting plants available in early fall to refresh and replant containers that have fizzled out over the summer,” says Bill Calkins, Simply Beautiful brand manager. For more about the program, visit the Simply Beautiful website.

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