Danny Takao’s National Promotion Idea

Danny Takao's National Promotion Idea

Danny Takao, the former OFA president, suggests a non-profit organization serve as the vehicle that collects annual dues from the entire supply chain. Takao writes:

My daughter put a sign in my office. It reads, “If you change nothing, nothing will change.”
As I look at all the events around the country and abroad, I’m wondering what will the new normal be like for our industry and how will our new consumer think and spend their monies. I don’t think it’s in our best interest to sit back and wait.
Here are some interesting and scary facts:
According to Charlie Hall, the Ellison Chair in International Floriculture at Texas A&M University, there is going to be a decline in the population after the Baby Boomers. This group is going to be significantly smaller than the Baby Boomers, who have supported our industry all these years. It will be roughly 10 years before the next group of consumers come of age that can affect our industry and will actually be larger than the Baby Boomers. These next groups need to be shown how plants can be incorporated into their lifestyle. 

Fact: Our current college age group has borrowed more than $1 trillion to pay for their education. They have a long time to pay off their debt. How will that affect their ability to purchase homes and our plants?
Fact: Our housing market has a ways to go before it balances out with inventory versus demand. In California, we thought 2012 but now everyone is thinking 2015. If you look at what has happened to the nursery growers it could easily happy to any segment. We need to think as an industry.

Fact: We know there is a need to help educate any consumer regardless of age about the beauty and wellness that can come from plants. The biggest issue I hear from young people is they don’t know enough and end up killing the plants they purchase, which affects future purchases. We need to develop confidence in all the age groups that feel this way.
Fact: As growers, we could never come to any solution on funding this campaign. It’s been more than 20 years since we started talking about this. We’ll never volunteer to fund this, and it’s not fair to have one segment of the supply chain have to collect for the industry.
What if a non-profit organization could be the funding/collecting mechanism via assessed yearly dues? Instead of focusing on one group, we assess the complete supply chain based on annual sales. Let’s say we collect $250 to $1,000. If we spread that over everyone in the industry, no one group or company would bear the cost of this campaign. That should raise a minimum of $1 million, plus enough to get going with our national campaign.
I know this is blue-sky thinking but I can’t think of a better time to get this going. As past president of OFA, I’ve heard it all – from those who see the vision to those who do but say they can’t afford to contribute. My thinking is we can’t afford to sit on the sidelines. The wait-and-see approach is not a good one for our industry.  
As my daughter’s sign says: If you change nothing, nothing will change.

It’s time for change.

Leave a Reply

25 comments on “Danny Takao’s National Promotion Idea

  1. Danny, I agree 100%. I have felt for years that we need to do something! Hope your article is the inspiration that get us off our butts!!!

  2. The American Floral Marketing Council, which was started by SAF so many years ago asked for a voluntary 1/2 of 1% (of gross sales)contribution on a monthly basis. AFMC did a pretty darn good job of providing category awareness marketing for flowers and plants. The council did this primarily by national print, television and radio media, public relations, and retail collateral materials. The decline of the retail florist segment can be directly linked to the absence of AFMC and Promoflor. Category awareness marketing works. The model that Danny is suggesting has potential.

  3. I agree as well. As Faith said, many of us have talked about getting this off the ground but funding is going to be needed. The Society of American Florists has been successful with this type of group dues type structure.

  4. Yes Yes Please! As a Gen Xer in the industry I feel an urgency to do this. I don’t want to have to switch industries in the later half of my career.

  5. Long overdue, our industry needs to be in the face of the American (buying) public, reminding them our value and importance to all of our lives. The coordination of this endeavor will not be easy, but the benefits to our industry and our society will far exceed the efforts needed to bring a national marketing campaign together.

  6. I agree! Though some would argue that those of us in the industry already know about the benefits (economic, environmental, and health/wellbeing)…I would argue that we either don’t know, or worse yet, aren’t sharing that message. Cooking and healthcare are such prevalent topics in day to day conversations, are YOU sharing the message when opportunities arise? I AM!

  7. As long as the contributions are voluntary, it sounds good, but if you try to make it a mandatory assessment, it’s a good as dead. If you don’t believe me, ask the folks in ANLA who tried this same thing over a decade ago. They thought the required vote was a done deal until we informed everyone that the Federal Government would put a lien on your business if you didn’t pay. I think the promotion order folks forgot the premise of taxation without representation. If you’ll check, you’ll find that most promotion orders did not work and are now disbanded. Voluntary…remember those words!

  8. Tony,
    I remember the words Voluntary for the last twenty years and I have several thoughts on that:
    First if it’s Voluntary there are those who will come along for a free ride.. and there would be many. It only works if everyone in the supply chain contributes. (REALLY is a assessment of $250.00 to $1000.00 that high of a cost to help secure our futures.) I hear this phrase often: We’re having a tough year and we need help. When I ask them about some kind of National Marketing Campaign to help promote our plants first words out of their mouth ” I can’t afford it”. That really tells me all they are thinking about is themselves. They want someone else to fund this. The more people who support this the smaller the cost is for each company.
    Second we don’t need the Government to intervene for us do we? The guys in DC could really care less if we disappeared except for the fact we generate tax revenues.
    If we went to the voluntary revenue model we probably wouldn’t raise enough to make much of a statement even though our industry generates billions of dollars up and down the Supply Chain.
    I agree with you on the Promotion orders. We’ve never been able to get anything off the ground. That’s why I’m suggesting a assessment that is fair in cost to each company. Otherwise in 20 years it will probably be my daughter or grand daughter writing this and saying 40 years ago…

  9. We have an existing national marketing campaign. It’s called America in Bloom and it fosters the increased usage if flower, shrubs, and trees in communities all across America. One grower commented at the AIB 10th anniversary breakfast at OFA this year that his sales increased 8% during the years that his surrounding communities participated in AIB. This program, because of its grassroots nature, has promulgated a loyalty to green industry products and services in AIB participating communities that would be hard for even the most successful generic advertising program such as Got Milk to emulate. Additionally, I have been emphasizing (at almost every green industry event that I speak at) that we as an industry can accomplish much of the same effect of a national promotion order if we collectively utilize the same messaging in the marketing strategies of our individual firms. That message has got to focus not on the fact that “we are pretty” but on the fact that we enhance the quality of people’s lives by providing many economic, environmental, and health/well-being benefits — things that we have historically not emphasized. It’s time that we do. And if we do it well, we will transform consumer perceptions that we are a mere luxury good to be purchased when economic times (and the weather) are good, but we are a necessity in their lives that they couldn’t bear to live without. Go to the America in Bloom website right now and find out more. Better yet, email me or give me a call and I’d be happy to walk you through how to make life better for your business and your local community!

  10. Danny: I’m a believer in the power of (and need for) national promotion of our industry, promoting the benefits and value plants and flowers provide to help build consumption!

    The only method for mandatory collection of assessments is through the USDA managed Promotion Order program, and only growers can be assessed under this program; there is no provision for collecting from manufacturers, distributors or retailers.

    All other collection options are voluntary. America in Bloom operates with volunteered contributions. SAF earmarks a specified percentage of their annual dues to marketing initiatives that they manage (though a member can’t ‘opt out’ of the marketing contribution, the member can avoid paying by dropping their membership, so it’s really a voluntary assessment). And I’m sure there are other examples of other voluntary programs.

    I’m pleased to see this discussion is taking place…it’s long overdue!

  11. Danny – Without playing semantic games, an assessment is a tax and cannot be done without the force of Federal law. We should instead look at any marketing program like a cell phone contract…let’s make what the customer gets so good that they wouldn’t want to leave. Perhaps something more along the lines of a Better Housekeeping Seal of Approval and a website that promotes all members (contributors). If people can visibly see that they are getting something for their money, the money will flow much easier. Do you want to lure the heards with honey or a stun gun? Obviously, there are some folks who will never board the train and so be it.

  12. Tony,
    I respect everyone’s view on this assessment whether they are for or against.
    My intend was not to argue on what funding mechanism would work or wouldn’t work but to see if there was enough interest from the supply chain to support such a (fund raiser). I know we’ll never get everyone on board to support this and I know there are two things that will happen from this point. We can figure a way to fund this or we can let this drop like we done for the last 20 years.
    But this time might be a little different. With the changing of the guard in both our industry ( I’ve heard from a lot of younger future owners) and consumers, if we allow ourselves to be perceived or not perceived as relevant to tomorrow’s consumers can have a large impact on the health of our industry in the future. I’m not saying either that this National Marketing Campaign is going to save our industry. It’s just one of the things we can do along with how we present ourselves and our products in this new era. With a smaller customer base the worst thing for us to do as a industry is nothing.

  13. Small is the new Big. Think Small. Think the local garden center can make a difference!

    There is a lot of agreement that something is wrong with our message. One problem might be that our message isn’t out there building demand for our product. I propose that the root problem has more to do with the quality of message that we do have out there and the damage it is doing. And I have a solution that works.

    There is already more money in the marketing budgets of just 100 garden centers of $2 million each in sales than a promotion order would raise. The math: 4% (marketing budget) of $2 million = $80,000.00 budget x 100 garden centers = 8 million. If we had just 1,000 garden centers budget being spent effectively that would have much more impact – $80 million. This is only a small number of our retail outlets and already a budget many times what a promotion order will ever raise.

    Most of those 8 million or 80 million dollars are being wasted on damaging marketing messages to offer people who already want our product low prices, discounts, bonus bucks, BOGO, coupons, etc. that erode value. Very few of the marketing messages currently being put out to the consumer provide inspiration to cause more people to want more of what we have, or to create increased demand outside of the peak season using latent capacity. Instead, these messages erode our value. Therein lies the problem.

    It wouldn’t cost near as much money as a promotion order, and would be far more effective to provide the inspiration, education, and tools to advertise effectively to increase the number of people who want to buy.

    This can be done and in fact is being done. The first time it was done was with the ANLA “Fall is for Planting” promotion that focused on educating consumers that they could indeed plant successfully in another season. It was a noble effort to spread out the business over the year, but didn’t expand demand. There are still a lot of retailers using the Fall is for Planting message voluntarily and at their own expense even though it is over 25 years old. With that little bit of success the focus went upstream to creating the national promotion order and died there. Unfortunately, Fall is for Planting alone has not had significant effect, and has not come close to counter-acting the effect of the value eroding marketing that is done most of the time.

    But I know some garden centers that have learned to create value with better messaging. I’m not going to tell more here because I don’t want to make a commercial for my programs. I just want to make the point that we need to do both – stop eroding value, and inspire and create a compelling want for our product with the budget that already lies at the control of the garden center and would replace the value-eroding message that is being sent for lack of understanding of the effect of those messages.

    We have to look beyond solving the symptom of oversupply for the root problems, and that lies in demographics. Baby boomers are spending less and less primarily because that is what happens as people age. And the generation coming behind them is smaller in number. To some degree the effect can be countered by creating value for our product. The other part of the problem is also demographic and that is the increased population of competitors born over the past 15 years. The majority of our new competitors also destroy our value systematically with their low price driven commodity marketing of our product.

    These are the root causes of what’s been happened and continues to happen. Commoditizing of our product by increasing distribution outlets that have value eroding DNA, and producing more product than there is demand for leads to where we are. (This is not a box vs. independent argument, it is cause and effect.) The box stores are not created to put their ad money into creating real demand. They’ll just strip out cost and lower prices to drive traffic from the already sold consumer even if we can expand the market. It believe that is another reason it will be difficult to get our industry to support a marketing effort that will be capitalized on by mass marketers. Therefore, for now it is the independents we all must rely on and help to create any expansion of demand beyond the effect of birth rate on the population.

    What can we do? Spread the message to the independents that they must create value versus eroding it with the marketing dollars already being spent. The retail grower segment is the the place to begin.

  14. How thrilled I was to read this letter from Danny Takao! The time is right, Danny. Let’s make it happen.

    For a few months I’ve been thinking that there are two phrases I’d like to plant into the average American’s vocabulary: “You can grow that” and “Passionate about plants.”

    Personally, I think that over the last fifteen years we’ve all been mistaken in catering to people’s desire for ease. With all that talk about low-maintenance gardening and foolproof containers we just set people up for disappointment and frustration. They discovered that composting is just a tad complicated and that combination planter takes a bit more tending than we’d led them to believe. And then there were the insects and diseases…

    Why aren’t we speaking of the range (hell, the magnitude) of worthwhile results that plants and gardening cultivates?

    Beauty? Fun? Stress relief? Fitness? You can grow that.

    I agree with Danny that we need an industry-wide campaign. We need everyone on board: growers, independent garden centers, garden writers, sales people, PR firms, plant breeders, bloggers, and branders. Solidarity? You can grow that.

    In the same way that the phrase “Fall is for planting” cemented the idea that it was good to plant in autumn, we need to thoroughly saturate people with the belief that plants and gardening are worth doing because of the benefits gained. We need to repeat the messages, over and over: “You can grow that” and “I’m passionate about plants.”

    This campaign needs to address everyone, kids, gen x, y and z, baby boomers and the family dog. Each segment of society needs to be reminded that much of what makes life satisfying can be grown in our own backyards.

    The message should range from serious (Healthy food? You can grow that!) to the fun or surprising. (Sex? You can grow that!). We want it to be the starting point in plant descriptions and punch line for advertisements, videos and blogs. I want to see David Letterman and Jay Leno make fun of it. I want Seth Godin to blog about it. I want “You can grow that” to enter the popular phraseology in the same way that “Got milk?” has.

    Laughter? You can grow that. A tasty, organic meal? You can grow that. Flowers for a wedding? You can grow that.

    Why? Because it’s good for our industry, certainly, but also because I absolutely know that it’s true. Gardening one of the most life-affirming things we can do.

    We put a great deal of time, money and effort into our own products, businesses and brands, so how can we not band together to cultivate this industry as a whole? We can’t just focus on the latest plant, fertilizer or organic insecticide; we’ve got to sell the excitement first.

    Call me an unrealistic, naïve hort-a-holic, but I truly believe that it’s possible. A resurgence in gardening? We can grow that.

  15. Sure wish this comment form didn’t reduce several paragraphs into one huge block of text! That said, I’m getting many responses to my blog post (essentially what’s above) from people who are saying “Yes! Count me in.” So Danny…let’s set up a meeting and get this underway. When and where?

  16. I love your passion C.L. Passion is everything. I think we need to direct the passion to the benefit of growing so people actually want to rather than focus on the fact that they probably can, should they want to. Why would they want to? Yes, they can. Yes they should (in our opinion), but what’s in it for them? Tune them in to their favorite radio station – WIIFM – What’s in it for me?

  17. I never thought I would see the day that someone would bring this subject up again! I recall two marketing order attempts in Florida and one National one during the 1990’s. All three of these attempts were voted down. The major objection seemed to be that these were mandated and therefore were taxes and who needs more taxes. In addition those who opposed them spread all kinds of misinformation about government involvement that wasn’t true. Well the past is the past, but look where our industry is now. There are lots of marketing orders that work just fine, think milk, think cotton, think apples and there are others. The last national attempt was based on a surcharge on containers so that everyone would pay a tiny portion of the total dollars needed to make it work. The projections were that we could raise in excess of 20 Million dollars which would have been equivalent to what cotton was spending at that time. Our industry has done a masterful job of creating new varieties and new techniques for over producing almost every species of plant you can imagine. Few in our industry, though, really understand the marketplace or the customers in that marketplace. Big changes lie ahead as pointed out by others on this site. The National Foliage Foundation now supports two graduate students at the University of Florida who are working on marketing issues. This is a change from supporting traditional production research projects. We need to know more about the customers and the market place and how to provide products that are profitable for our industry and satisfying for the customer. I hope that Danny’s ideas get the ball rolling again and that our industry responds. I don’t believe that “voluntary” will do it, but at this point almost anything would be better than what is being done now. If you want more information about the National Foliage Foundation just drop me a line.

  18. I COMPLETELY agree with Danny and have for months since we first started talking about this and how OFA and NGB can work together. In reading the above, there is nothing in anyone’s comments that is a disagreeable idea. So, why don’t we get started. But why go to the extra work and expense of starting from scratch? Why not start by supporting programs already in existence? Charlie talks about AIB and I agree that should be supported more to have more impact. Sid says to “Start small but think big”. In my almost 24 months at the helm of National Garden Bureau, I see that this small organization has great potential to be the marketing arm of the industry. We already have “Started Small” with our “Year of the” programs. As well as with our New Varieties programs where we promote our member’s products. We also send out gardening e-newsletters where the intent is to inspire trying new things in the garden. Next up is a gardening blog written by our members. There’s no reason why our membership can’t grow and as it grows, we create small products with big impact that cater to our member’s interests. We already have the website (getting over 10 million hits per year), the infrastructure, the databases etc. We’re ready to serve the industry were needed and I’m willing to listen to ideas for partnerships, growth, etc.

  19. “… via assessed yearly dues?”

    I would not be interested in paying for a national marketing order or any kind of generic industry program. I am very doubtful about their efficacy. As a small IGC, my advertising dollars go locally. My focus is local, and I think that is where the future of IGC’s is. A voluntary program is fine; go for it. Please don’t consider anything that requires a mandatory assessment.

  20. Don,
    Let me ask you this. Let’s say you have a voluntary fire dept. Your house is on fire. Half the guys say let so and so take care of the fire I’m watching TV. So you’ll depending on those who show up to put out the fire. Let’s say those who did show up couldn’t put out the fire and save your house. What would your opinion be of the others who stayed home and watched TV. That if all of them showed up could of saved your house. In essence that’s been the scenario of our industry. We can’t think voluntary because one, it’s not fair for those who contribute and do all the lifting. I’ve found that in our industry ( from IGC’s to the Manufacturers ) the 20/80 rule is prevalent or as Martha Beck says it’s the 5/95 rule now. A small group of people do the majority of the work while the rest enjoy the benefits. Those days are gone and we need to realize that.
    Don’t focus solely on local and your own company. If our supply chain doesn’t remain healthy where will you go to buy your supplies?

  21. First of all, lots of communities work fine with volunteer fire departments. “It’s not fair” for me to not contribute to your idea? I think marketing orders and national generic advertising is very old school, largely ineffective, and that a significant portion of it goes to overhead and consultants. I would not contribute to this project. I choose my suppliers the way my customers choose me: small, family-owned growers who sell to IGC’s. Most of us have slashed our budgets in all expense categories. If I had an extra $250 around, it would probably go to the local school garden project.

  22. I agree its difficult for a national campaign to market on a local level, but ideas that could be accomplished: Finacially supporting garden writers to write articles. Helping fund and expand AIB. Supporting school gardens through donations of plant material. As for Plug Connection: We give all our certified organic edible plug overages to both San Diego and LA schools under our Organiks brand. Have we made an impact- absolutely. Thousands of kids are being engaged in their health, environment and learning to dig in the dirt. I can grow that.

  23. In many respects, America In Bloom (AIB) was started as a positive response to the many futile and industry divisive attempts to initiate a government mandated check off program. We know this from past experience that: a) a mandatory program (that must, by law, be administered by the government) is, simply stated, a tax and will never be accepted by our industry. This has been proven time after time in failed attempts and b) a voluntary program will never work either, the thinking is always that the “other guy” should pay if I do and if he doesn’t, I won’t, and there is always someone who will not or cannot pay; the program eventually dies a natural death.

    So if neither mandatory or voluntary program will work where does this leave us, the answer is AIB. It has proven itself to be the “best bang for the buck” time after time in the communities in which it is initiated. Like all good “promotional programs” it takes work, money, and a commitment to the “long haul”. We have the mechanism in place, it has 10 year head start; our industry needs to wake up and get behind what has proven itself to be worthy of achieving elusive goal of industry wide promotion. By stimulating the demand for our products community by community through local efforts, the national promotional goals will be achieved; it cannot and will not work in reverse, a national program will never influence the desire and will of the local community. The last thing we need is another form of a national industry wide “stimulus” package which arrives and is gone with the wind.

More From Marketing...

July 1, 2015

Rough Brothers Is Acquired By Gibraltar Industries

RBI Solar Inc., Rough Brothers Manufacturing Inc. and affiliates have been acquired by Gibraltar Industries, a manufacturer and distributor of products for residential and industrial markets, for $130 million. Capitalizing on its 80 years of design-build experience and leadership as the largest greenhouse manufacturer in North America, Ohio-based RBI has established itself during the past five years as North America’s fastest-growing provider of photovoltaic (PV) solar racking solutions. The transaction will enable Gibraltar to leverage its expertise in structural metals manufacturing and materials sourcing to meet global demand for solar racking solutions. The company also announced that it anticipates its second-quarter 2015 financial results will be in line with its previous expectations. “Acquiring RBI is an important step in the transformation of Gibraltar into a company with a higher rate of growth and best-in-class financial metrics,” says Gibraltar CEO Frank Heard. “This acquisition directly aligns with key end markets and product platforms […]

Read More

June 30, 2015

Opportunities Abound For Women In Horticulture, Says Dosatron International’s Lela Kelly

My love for horticulture goes back to my grandparents who were farmers in upstate New York. My family’s involvement in agriculture left a lasting impression that has spanned decades, and still drives my passion for our industry today. I started my career in horticulture when I owned a greenhouse, nursery and garden center in Sayville, Long Island, N.Y. We specialized in ground cover production, later branching out to producing perennials and bedding plants.     I then went onto wholesale hard goods distribution. In the 1980s, I was the first woman salesperson on Long Island. What an eye opener that was! New York is a very special place, different from anywhere else in the country. You cannot imagine how difficult it was walking into greenhouses and nurseries as a woman, in a man’s world. Luckily, I grew up in New York City in an Italian family, who taught me great […]

Read More
Medal of Excellence Award

June 30, 2015

Get To Know The 9 Variety Finalists For Editor’s Choice And Industry’s Choice Awards

Greenhouse Grower‘s Evening Of Excellence reception is rapidly approaching. Here, you can learn more about the varieties that are finalists for the Medal Of Excellence Editor’s Choice and Industry’s Choice Breeding Awards. Thank you to the 2015 sponsors of Greenhouse Grower‘s Medal Of Excellence Awards, Landmark Plastic, Nufarm and Stockosorb. Editor’s Choice Asclepias ‘Monarch Promise’ (Hort Couture) Basil ‘Balsamic Blooms’ (EuroAmerican Propagators) Celosia ‘Dragon’s Breath’ (Sakata Seed) Dianthus Jolt Series (PanAmerican Seed) Salvia Grandstand Series (Green Fuse Botanicals) Scabiosa ‘Kudos Pink’ (Hishtil Nurseries) Industry’s Choice Basil ‘Balsamic Blooms’ (EuroAmerican Propagators) Bidens BeeDance Series (Suntory Flowers) Celosia ‘Dragon’s Breath’ (Sakata Seed) Dianthus Jolt Series (PanAmerican Seed) Lobelia ‘Starship Deep Rose’ (Kieft Seed) Vinca Valiant Series (PanAmerican Seed)     Join us Monday, July 13 in Ballroom 2 at the Columbus Convention Center to find out which varieties will receive the coveted awards. The reception begins at 5:15 p.m. and the ceremony […]

Read More
Latest Stories
Feature image The 2015 Perennial Plant Of The Year, Geranium x cantabrigiense ‘Biokovo.’

June 27, 2015

Perennial Plant Association Wins The 2015 Excellence In…

With its emphasis on education and its Perennial Plant Of The Year program, the Perennial Plant Association boosted the popularity of perennials and helped make it the vital category it is.

Read More
baker creative

June 23, 2015

Baker Creative Wins International Award For Work With J…

Baker Creative, a local branding agency, was recently selected as a Gold Award winner for the Association of Marketing and Communication Professionals’ 2015 Hermes Creative Awards. Baker Creative won in the Advertising/Direct Mail Piece category for creating a factory opening invitation mailer for Jiffy Group . Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. The Hermes Gold Award is presented to those entries judged to exceed the high standards of the industry norm. Only 22 percent of the entrants received the award. “When Jiffy needed to make a splash to draw attention to the opening of its new substrate facility in West Bridgewater, Mass., we turned to Baker Creative. The video card created by Baker Creative assisted us greatly with getting the much needed attention when inviting professional growers to the official opening,” a Jiffy Group […]

Read More

June 17, 2015

Marketing Ideas You Want To See From 2015 California Sp…

Back when California Spring Trials (CAST) were still called Pack Trials, new plants were placed on growing benches in packs so attendees could see for themselves how uniformly the plants grow. It was practical and useful. Today, CAST is primarily about introducing new plants in a way that catches your imagination and convinces you that these plants are not only disease resistant, need almost no inputs, including plant growth regulators (PGRs) and have excellent timing, but also that they are plants consumers will fall in love with. In other words, marketing. Some of the breeders go a few steps further and pull together ideas and information that growers can use for their own businesses. It can be methods to connect better with their retail customers or even to help promote our industry and its great plants directly to the public. Here are some of the standouts from CAST 2015. Pacific […]

Read More
Medal of Excellence Award

June 10, 2015

Greenhouse Grower Announces 2015 Medal Of Excellence No…

On this page, everybody’s a winner, because we’re announcing Greenhouse Grower‘s 2015 Medal Of Excellence nominees for two of our three awards in breeding, the winners of our Medal Of Excellence for Industry Achievement and Excellence In Marketing awards and the winners of our Grower Of The Year program, who are finalists for Operation Of The Year and Head Grower Of The Year. All honors will be presented during Greenhouse Grower’s prestigious Evening Of Excellence on Monday, July 13, during Cultivate’15. We hope we will see you there! Correction: Lobelia ‘Starship Deep Rose’ was bred by Kieft Seed, not Darwin Perennials, as we mistakenly printed in the June 2015 issue. Medal Of Excellence Watch Benchrunner in the coming weeks to read profiles of our Industry Achievement and Excellence In Marketing award winners, and look for these articles in our July 2015 issue. Industry Achievement Award The Kientzler Group Excellence In Marketing Perennial […]

Read More
Double Whammy Merchandise Display At CAST2015

May 28, 2015

Grow Inspiration To Grow The Horticulture Industry

We need to work together as the horticulture industry to inspire and instruct consumers with our plant knowledge and marketing expertise.

Read More

May 28, 2015

PlantSelect.org And FindPlants.net Assist Consumers Wit…

The recently launched PlantSelect.org and FindPlants.net websites offer growing and maintenance tips, where-to-buy information and design ideas to help consumers have success with growing and finding plants.

Read More
Four Star Greenhouse Proven Winner Plants At English Garden

May 26, 2015

Retailer To Grower: It’s Time To Offer Services To Loc…

Retailers wonder why mass merchants are the only ones to receive stocking, merchandising and plant care from growers.

Read More
New Guinea Impatiens

May 14, 2015

10 Tips To Improve Retail Shelf Life Of Bedding Plants

Good-looking plants at retail lead to stronger sales and less postharvest shrink. Try these 10 ideas for maintaining quality and keeping plants looking beautiful.

Read More
GrowIt! App Wins Gold At Design100 2014 US Mobile & App Design Awards

May 12, 2015

Suntory And GrowIt! Garden Socially Partner On A New Se…

Three different contests will run from May through early August. Garden center retailers can upload their own photos or encourage their customers to enter and win.

Read More

May 6, 2015

Orange Is The New Green: An Interview With Dümmen Orang…

The day the news came out about the name change of DNA Green Group to Dümmen Orange, and everything that meant for the large flower breeding conglomerate, Greenhouse Grower Editor Laura Drotleff talked with Dümmen Orange Operations Manager Kate Santos about what the identity shift would mean for the company, its customers and ultimately for consumers. What’s going to happen to the brands and what was behind the decision to do away with those brands and consolidate? A key objective for our organization in moving to one corporate brand is to continue to stay true to the heritage and history of the individual brands that have made us what we are today and what we will build the future of our company upon. For this reason, some of those brands that have a deep-rooted history and much more recognition within the market, will have a longer persistence in our overall […]

Read More

May 1, 2015

Restoration Landscapes: A Specialized Market For Nativ…

Restoration landscapes, depending on their purpose, often require straight native species, along with a confirmation of their known provenance. Research is key in this area and good recordkeeping is a must.

Read More

April 29, 2015

Dümmen Orange Is The New Name For DNA Green Group

DNA Green Group has a new name: Dümmen Orange. The company revealed its new name, logo and brand values at all of its facilities in 16 countries on Thursday, April 23. The well-known corporate brands Lex+, Bartels, Terra Nigra, Dümmen Group, Agribio China, Agribio Colombia, Oro, PLA, as well as the production locations, are changing their identities immediately to Dümmen Orange. Other established brands like Rijnplant, Ecke, Oglevee, Red Fox, Fides, Japan Agribio and Barberet & Blanc will convert over limited time. The company’s CEO Biense Visser calls it a logical next step. “All companies that have been acquired have a rich and successful history,” Visser says. “We have always tried to respect that heritage. Doing so, we created confusion for our customers. Our employees expressed a preference for a more uniform approach to the market, too. That is why we have chosen one large umbrella brand that embraces the entire product […]

Read More

April 15, 2015

Redesigned SunPatiens Website Offers New Tools For Saka…

Sakata Seed America's new and improved SunPatiens website launched March 1, 2015 and provides growing information, marketing support, product location and many more tools to encourage consumer success with SunPatiens.

Read More

April 13, 2015

Proven Winners Partners With Award-Winning Designer Jon…

Proven Winners will partner with award-winning garden designer, author and fine living expert Jon Carloftis on a new series of four LIFE + STYLE events in 2015. In true Carloftis style, food and spirits will be paired with inspiring architecture and innovative garden designs featuring Proven Winners plants.

Read More

April 13, 2015

New Consumer Website Makes Buying Roses Easier

A new website has been created as a resource tool for gardeners who are looking for a rose that fits their needs. This website is 100% consumer focused and will inspire confidence and promote rose gardening to the next generation of gardeners. Visitors will also find links to connect on social networks, such as Facebook and Pinterest. The website promotes roses, not specific brands, and that is what makes it unique.

Read More
Rose rosette on Knockout rose, April 2012. Photo credit: Alan Windham, University of Tennessee

March 25, 2015

$58 Million In APHIS Farm Bill Funding Will Support Hor…

Nearly $58 million as been allocated by the USDA's Animal and Plant Health Inspection Service (APHIS) to support the industry's Plant Pest and Disease Management and Disaster Prevention Program, under Farm Bill Section 10007. The program will support mitigation efforts for specialty crops, including providing research and other funding to address plant pest and disease priorities for the specialty crop industry, including floriculture and nursery crops.

Read More
National Floriculture Forum 2015 029

March 18, 2015

2015 National Floriculture Forum Focuses On Marketing I…

The 2015 National Floriculture Forum, held March 6 to 7 in Minneapolis, Minn., zeroed in on the topic of marketing in horticulture and included visits to Gertens Greenhouses and Garden Center, Bailey Nurseries, Bachman’s Floral, Home and Garden and Tangletown Gardens. The annual meeting allows greenhouse and floriculture faculty, graduate students and industry partners to meet and share updates on current research, issues and initiatives.

Read More

February 18, 2015

Range Of Nursery Inspections To Protect Patented Plants…

Plant patents are under protection, and breeders are fighting for their rights to keep growers from illegally propagating protected varieties. It's something you don't want to take a chance on, because the risk is far higher than the reward. More than 300 inspections were carried out last year from New York to British Columbia and from Ontario to Florida to protect plant patents, Plant Breeders’ Rights (PBR) and branded programs.

Read More