November 11, 2010
National Garden Bureau Announces ‘Year Of The’ Crops
[imageviewer] Next year will be the "Year Of The Tomato" and the "Year Of The Zinnia." These crops were chosen because they are popular, easy-to-grow, widely adaptable, genetically diverse and versatile, according to the National Garden Bureau. The bureau is announcing the crops early to give the entire distribution chain time to prepare for the additional product demand this program generates. Consumer publicity will begin in just a few weeks with communication geared toward garden writers. Actual communications with consumers will begin in January 2011. Images of the new varieties of both tomatoes and zinnias, as well as detailed fact sheets for both crops can be found on the new National Garden Bureau website. Click here for information on zinnias, and here for the tomato information.
October 22, 2010
Bonnie Growing Minds With Cabbage Program
More than 1.5 million third-grade children across 48 states participated this year in the National Bonnie Plants Cabbage Program. Forty-eight state winners are chosen by agricultural commissioners from state to state, and those 48 state winners receive a $1,000 bond toward education. Bonnie launched the cabbage program 15 years ago in an effort to grow the next generation of gardeners and teach kids where their food comes from. “The Bonnie Plants Cabbage Program is our way of engaging children in the joy of gardening,” says Stan Cope, president of Bonnie Plants. “Gardening provides children with a safe place to experience nature, discover the cycles of life and develop an understanding of our environment. It also exposes children, first hand, to the benefits of growing your own nutritious food and it’s a great source of physical activity.” Each year, Bonnie Plants delivers free O.S. Cross, or "oversized," cabbage plants to third-grade […]
October 19, 2010
In today’s multimedia world, marketers have a wide range of opportunities for reaching greenhouse growers and communicating their message. Digital media, including eNewsletters and websites, is a perfect example of these new opportunities, but direct marketing, video and in-person events also represent new marketing venues. Greenhouse Grower magazine offers a number of opportunities to ensure that its clients can build a program that meets their needs and goals.
October 15, 2010
Plantstay Keeping Potted Plants In Place
[imageviewer] Plantstay is an apparatus that supports a potted plant stem, maintaining a straight upright position without resorting to forcing a stick or rod into the soil. The new product never penetrates the soil and clamps firmly onto any potted plant lip. By sliding a wire armature, the degree of the plant angle can be adjusted incrementally. Learn more about Plantstay at http://plantstay.wordpress.com/.
October 14, 2010
Ten Pitfalls To Avoid When Going Social In The Business World
If you were to make a list of up-and-coming business trends, social media strategies would be near the top. Barry Libert, author of the new book Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business,” offers 10 guidelines companies should follow so their social strategies don’t fall flat: Pitfall No. 1: Running a Social Nation like a traditional business. If you want to run a social company, you first need to understand that almost everything you do is a two-way street. That is to say, you’re not going to prosper if your products and services are designed solely by folks on the inside. You need to embrace the perspectives and contributions of your employees, as well as those of customers and partners. Pitfall No. 2: Underinvesting in social initiatives and abandoning them too soon. Understand that a Social Nation […]
October 5, 2010
The Entitled Generation
Holly Pasmore refers to today’s youth as the entitled generation, a group of kids who sit on their butts, play video games for countless hours and expect others to cater to their needs night and day. Forget about digging in the dirt or playing in the garden. It’s hard enough motivating kids to get off the couch or eat something healthy than expect them to take an interest in our industry. “Most of the young generation thinks everything should be given to them–even sports trophies,” says Pasmore, a grower at Bear Creek Farms in Stillwater, Okla. “Everybody who plays gets a trophy because we don’t want to hurt anyone’s feelings. Now, nobody has to try to earn those trophies.” And because ideas like trophies for all have been accepted, the notion of hard work equaling rewards is unknown. Or at least undervalued. So where will our industry, one rooted in […]
October 4, 2010
America In Bloom Announces Winning Cities
Just as summer turns to fall, the cities who planted America In Bloom in their towns this spring reaped the rewards of their efforts at the Ninth Annual America In Bloom Symposium & Awards Program in St. Louis last week. America In Bloom is an independent nonprofit organization that plants civic pride by engaging municipalities and their citizens in educational programs and organizing a national competition to recognize communities for their efforts. More than 180 towns have participated to date, including nearly 30 this year. Each participating town was judged on eight criteria: floral displays, urban forestry, landscaping, turf and groundcovers, tidiness, environmental awareness, heritage preservation and community involvement. Specially trained judges visited towns of similar populations and spent two days touring the town, meeting municipal officials, residents and volunteers: The population category winners were announced at the banquet Saturday night. Garden celebrity Joe Lamp’l of Growing A Greener World […]
September 16, 2010
Reader Reaction: Industry Disconnect
OFA President Danny Takao reacts to Associate Editor Kevin Yanik’s September column on how botanical gardens are losing their identity with consumers: The way our industry is evolving, a lot of our growers don’t fully understand the impact America In Bloom and the botanical gardens will have on our industry if we don’t support them. There is going to be a major disconnect with the next set of gardening consumer if we don’t start thinking about what we need to do, and start doing it now. I’ve heard the theory: wait ’til they reach the right age and they will start buying our plants. I think that is a pretty risky philosophy on which to base our future. Think about this: We know how to stick a cutting, put roots on that cutting in 10 days and almost exactly when that cutting will be flowering. But do we really know […]
September 8, 2010
Hostas For Heroes And GreenCare For Communities
Perennial producer Walters Gardens in Zeeland Mich., is donating 25 cents for every hosta ‘American Hero’ it sells to GreenCare for Troops, a program by Project Evergreen that provides landscaping services to military families. Tough and durable like the soldiers it honors, this hosta displays bold variegation all season long. Its leaves have wide, dark-green margins and a creamy white center speckled with green. GreenCare for Troops registered its 10,000th military family in the second quarter of 2010. Through May 31, 1,056 military families registered this year alone to have their lawns managed by local participating lawn care professionals. April was a particularly strong month for new registrations, when more than 400 military families signed up for the program. The rise in participation is attributed to the cause being featured in late February on the Discovery Channel’s Dirty Jobs with celebrity host Mike Rowe. In the three-month span following the […]
August 31, 2010
America in Bloom Program Coming to St. Louis
St. Louis has been selected as the site for the 2010 America in Bloom Symposium & Awards Program. This national conference, to be held at the Hilton St. Louis at the Ballpark September 30-October 2, will draw hundreds of community leaders and active citizens from across the United States. As a way to give St. Louis-area communities an introduction to the America in Bloom program, a special series of three sessions will be held on Friday morning, September 30. They can be attended at no cost. Sessions include: –”What is America in Bloom”–an overview of AIB and how the program works;–”What AIB Participation Does for My Town”–a panel of mayors and civic leaders discussing the program’s benefits;–”How to Get Started with AIB”–a panel discussion offering advice to first-time participants. To register for these free sessions, call America in Bloom at 614-487-1117. Attendees must pre-register for the complementary sessions. Space […]
August 9, 2010
Longwood Gardens’ New Online Plant Finder
Longwood Gardens launched a new function on its website called Plant Explorer, which allows users to search for varieties they saw at the famed gardens site in Kennett Square, Pa. Visitors can search for variety descriptions, as well as garden features and take a tour of the 1,000-acre grounds and its 11,000-plus plants. Visitors to the website also can find out what’s in bloom currently at the gardens, or do a plant search to find out when specific varieties bloom. Find out more by going to the Plant Explorer site, or visit LongwoodGardens.org.
August 3, 2010
Are We Essential?
We spend so much time telling ourselves we are the original green industry that we often fail to consider exactly how green we are to industry outsiders. Yes, our products are oxygen machines. And a number of growers produce their oxygen machines so sustainably that their stories should be shared with the world. The truth, however, is the world doesn’t know our great sustainability story. And, as several of this year’s Seeley Conference speakers pointed out, the world definitely doesn’t consider us the original green industry. A simple Wikipedia search for “green collar worker,” for example, references green building architects, ecology educators and even environmental lawyers as green collar workers. Greenhouses and growers are found nowhere in the search–perhaps because we’re an ornamental industry, and ornamentals are associated with non-essentials. As much as we believe ornamentals are essential, the world’s current perception is that it can do without us. It’s […]