January 28, 2010

Teleflora Returning To Super Bowl Ad Front

Teleflora, the flower delivery service that produced a controversial Super Bowl commercial within our industry last year, is returning to the Super Bowl scene this year with another 30-second spot. Teleflora, once again, is taking its wilted-talking-flowers-in-a-box approach. If you missed last year’s controversial Super Bowl commercial from Teleflora, scroll to the bottom of the page to watch it. This year’s new spot will air during the second quarter of the Sunday, February 7 game between the Indianapolis Colts and New Orleans Saints. The spot is again staged in an office and features a Valentine’s Day flower arrangement that’s designed and delivered by a local florist in the recipient’s neighborhood. The voice of the flowers is Don Rickles. “With Valentine’s Day, one of the busiest flower-buying days right around the corner, we knew being part of the game’s advertising lineup offers us the chance to reach 150 million potential customers,” […]

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January 21, 2010

Webinar: Get Your Town Involved With AIB

America In Bloom (AIB) is hosting a February 4 webinar to explain how the program works and how you can get involved. The 45-minute webinar will take place at 1 p.m. EST. Growers interested in participating in the webinar can register here. AIB veteran judges Evenlyn Alemanni and Jack Clasen will host the webinar.

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January 16, 2010

Ecke Poinsettia Open House Design Ideas

Take a look at some of the design tips on display at the Ecke Ranch Open House.

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January 6, 2010

Hort Couture 2010 Merchandising Guide Available

Hort Couture’s 2010 Merchandising Guide is now available. The brochure gives grower-retailers a comprehensive tool to develop point of sale materials for their store. Hort Couture offers a wide array of merchandising accessories to differentiate the independent garden retailer from competitors. Fun posters, sophisticated packaging and unique products such as the Haute Tote and the Fashion Plate make selling Hort Couture fun and profitable. For more information about the merchandising guide, call 866-955-HORT. Visit HortCouturePlants.com for more information on Hort Couture.

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December 21, 2009

Emerald Coast Growers Taps Friel For Marketing

Emerald Coast Growers has hired John Friel as its marketing manager. Friel brings over 30 years experience in the greenhouse industry to his new position. A familiar face on the lecture circuit, Friel served in a number of positions in transportation, sales and marketing with Green Leaf Enterprises, Yoder Brothers and the Green Leaf Plants division of Aris Horticulture. Emerald Coast Growers is a family-owned propagation nursery headquartered in Pensacola, Fla, with greenhouses in Lancaster County, Pa. Founded in 1991 by David and Wyona Babikow, the firm specializes in starter plants of ornamental grasses and herbaceous perennials, which it ships throughout North America. Friel is a former regional director and current president elect of the Perennial Plant Association. For more information on him or Emerald Coast Growers, visit ECGrowers.com.

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December 7, 2009

Reader Response: Promise For Industry In St. Louis

Fran Hopkins got the industry talking last week when she offered her two cents on the state of our industry. Bill Ruppert, executive director of the Horticulture Co-op of Metro St. Louis, responds this week in a letter to Fran. Here’s the letter: Hi Fran, I just finished reading your interview. While I can understand your apparent frustrations, I must tell you that landscape green industry collaboration and visioning for today and the future is alive and well here in the Gateway region. On behalf of the Hort Co-op of Metro St. Louis, I crafted and pitched the “Power of Plants Tour” to our state’s first lady. The Tour includes representatives from a broad cross section of the horticulture and landscape green industry. The intention of the tour is to share the big picture about plants beyond the landscapes (First Lady Georganne) Nixon has already experienced during tours of our […]

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December 7, 2009

Special Report: Montgomery’s Spring Recap & Analysis (Part 3)

Retail is where we find the most valuable information relative to industry trends because the trends are dictated by what happens here, not in the greenhouse or the nursery as it was in the past. The era of “grower in charge” has long passed, and we now reside in the era of “retailer in charge,” dramatically changing the market dynamics. At retail you can see grower performance, retailer performance, price trends, size trends, the impact of marketing programs, brand activity, as well as the impact or lack of impact driven by grower performance. To this end, I visited 972 retailers in 2008 and 494 since April 1, 2009, covering 20 markets in most regions of the country, including the West Coast, Northwest, Midwest, Northeast, Mid-Atlantic, and Southeast. The only major area we missed in 2009 was the Southwest. The purpose of these visits is to gather information regarding retailer performance, […]

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November 30, 2009

Special Report: Montgomery’s Spring Recap & Analysis (Part 2)

Retail is where we find the most valuable information relative to industry trends because the trends are dictated by what happens here, not in the greenhouse or the nursery as it was in the past. The era of “grower in charge” has long passed, and we now reside in the era of “retailer in charge,” dramatically changing the market dynamics. At retail you can see grower performance, retailer performance, price trends, size trends, the impact of marketing programs, brand activity, as well as the impact or lack of impact driven by grower performance. To this end, I visited 972 retailers in 2008 and 494 since April 1, 2009, covering 20 markets in most regions of the country, including the West Coast, Northwest, Midwest, Northeast, Mid-Atlantic, and Southeast. The only major area we missed in 2009 was the Southwest. The purpose of these visits is to gather information regarding retailer performance, […]

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November 23, 2009

Special Report: Montgomery’s Spring Recap & Analysis (Part 1)

Retail is where we find the most valuable information relative to industry trends because the trends are dictated by what happens here, not in the greenhouse or the nursery as it was in the past. The era of “grower in charge” has long passed, and we now reside in the era of “retailer in charge,” dramatically changing the market dynamics. At retail you can see grower performance, retailer performance, price trends, size trends, the impact of marketing programs, brand activity, as well as the impact or lack of impact driven by grower performance. To this end, I visited 972 retailers in 2008 and 494 since April 1, 2009, covering 20 markets in most regions of the country, including the West Coast, Northwest, Midwest, Northeast, Mid-Atlantic, and Southeast. The only major area we missed in 2009 was the Southwest. The purpose of these visits is to gather information regarding retailer performance, […]

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November 10, 2009

Starting Black Friday Sales Early

For Sears and other large retailers, this year’s Black Friday came before Halloween, which came with hopes to meet the growing customer demand for sale-priced items. The Washington Post reports Sears announced it is launching a sales campaign called “Black Friday Now” that will feature weekly big discounts through Thanksgiving. The sale, which began October 30, includes $80 diamond earrings and 50 percent off a 302-piece Craftsman tool set. Retailers have been chomping at the bit to go after Christmas sales this year. “They’re definitely thinking about the holidays sooner rather than later this year,” says Sears spokeswoman Natalie Norris-Howser of her company’s shoppers. The spokeswoman also said Sears customers were looking for Black Friday-style sales without the crowds. “A lot of them don’t necessarily like to get up and do the panic Friday shopping the day after Thanksgiving,” she said. In addition, Sears and its sister-company Kmart are realizing […]

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November 10, 2009

Readers React To PlantLife As National Promotion

Greenhouse Grower columnist Laurie Scullin wrote his November column, “Now Is The Time For National Promotion,” about his grassroots national marketing promotion idea: PlantLife. Now, Greenhouse Grower readers chime in with their thoughts about the idea: From Jim Berry, J. Berry Nursery: I missed the presentation of your idea when we were at OFA (Short Course). I heard about it and today read the column in Greenhouse Grower about the same idea. I like the idea. I would find a place to print the right slogan on my printed materials–trucks, tags, website, etc. Spending a few minutes thinking about this, the best I could come up with is: “Plants Make Life Great!” Thanks for the suggestion, and we will see what others think. From Scott Titus, Windy Meadow Nursery: You have hit on a very good concept. It brings to mind the current debate over healthcare. For those of us […]

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November 6, 2009

Montgomery’s Charlotte Retail Report

Home Depot featured two pumpkin-face containers–a 10-inch and a 12-inch–that were interesting items with a Halloween theme.for more photos from Jerry Montgomery. Marketing consultant Jerry Montgomery visited Charlotte, N.C., in late October and toured garden centers at Home Depot, Lowe’s and Walmart to see the fall product. He also stopped into Pike Nurseries. Below are his findings, and you can view a slideshow of Montgomery’s Charlotte tour: Much like Atlanta, Charlotte has been plagued with rain and unseasonably cold temperatures. The two days I was there, night temperatures were in the high 30s and the day temperature was 52°F and 62°F on Sunday. Stores were well stocked with garden mums, pansies and other fall plants. Charlotte is a market Metrolina Greenhouses dominates. Metrolina is the vendor for Lowe’s and Walmart in the area. In this market, you see some of the best product quality and merchandising. Quality and merchandising are […]

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