November 17, 2014
Canada’s Plants Love You Campaign Educates Consumers About Benefits Of Plants
In a cooperative effort to promote the benefits of plants to consumers, the Canadian Ornamental Horticulture Alliance (COHA) recently launched its Plants Love You campaign to make consumers more aware of the health, environmental and economic benefits of plants.
November 11, 2014
Plantbid Offers New Tool For Growers, Plant Buyers
Plantbid is touted as a revolutionary new tool that allows plant buyers to purchase their whole plant list at one time, from growers who provide their complete availability online. According to the company, this new offering could change the way growers and landscapers do business.
November 10, 2014
Bas Pellenaars Takes On New Role As Brand Manager For Dümmen Group
Dümmen group announces the transition of Bas Pellenaars from area manager to brand manager.
October 28, 2014
Zombie Adventures Are Back: GGS Releases Premiere Of New Video Series
What's good for plants, but bad for zombies? GGS structures. The company released a new promotional video to get growers in the spirit of Halloween. GGS Structures ran a series of zombie movies last year, and this year, something new was released October 24.
October 2, 2014
How To Measure The Success Of Your Digital Marketing
Take a look at these metrics in your digital marketing to see if you’re connecting with your audience or just adding to the clutter.
September 26, 2014
How To Get The Digital Generation Into The Garden: Garden Media’s Guide To Marketing To Millennials
Capture millennials’ gardening interests with these marketing tips.
September 9, 2014
Shinoda Foundation Contributes Nearly $15,000 In Scholarships And Grants
Based in California, the Joseph Shinoda Memorial Foundation's mission is to encourage educational opportunities for young people interested in entering the industry. Since 1965, the foundation has awarded $790,000 to more than 660 undergraduate floriculture students.
September 9, 2014
Grand Gardening Show On Mackinac Island Draws Huge Audience, Again
Dates are already set for Proven Winners' 2015 Grand Garden Show after the great response the 2014 show received in late August.
August 27, 2014
New Gardening App GrowIt Connects Community Of Gardeners In Local Areas
Thanks to Ball Horticultural Co.’s Mason Day and Seth Reed, gardeners can now share photos of their plants, interact with other growers and learn about what grows best in their area with the duos new app, GrowIt!
August 13, 2014
Kelly Norris Talks Gen X And Y And Future Of Gardening At Cultivate’14
In a talk at Cultivate'14, Gardening With a Y - Getting To Know Your Customers, Kelly Norris of the Greater Des Moines Botanical Garden touched on the issues surrounding Generation X and Y gardeners, and what the future holds for horticulture.
July 29, 2014
“Social Media Is The New Garden Fence,” And Other Advice From Keynote Speaker P. Allen Smith At Cultivate’14
The gardening guru, television personality, philanthropist and motivational speaker urged growers, retailers, landscapers and florists to use social media to engage the next generation of buyers, and to invest in developing their respective audiences.