April 10, 2014

Vegetalis Is Working To Make Growing Vegetables Easy For Consumers

For the past four years, Vegetalis has presented container vegetable crops at Spring Trials, and while growers and retailers have been excited about Vegetalis’ offerings, there haven’t been enough sales. So this year, the company is working on a few new marketing concepts to bring Vegetalis’ considerable number of container veggies to retailers nationwide.

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April 9, 2014

Why You Should Mobile Optimize Your Website

Embrace and understand these concepts to create a mobile website that reflects your commitment to improve user experience.

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April 8, 2014

Marketing And Display Ideas From Sakata, Greenex And Hem Genetics [Slideshow]

These creative displays from breeders at Spring Trials work to show off the beauty of the products and give consumers ideas that they can use as well.

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April 7, 2014

Great Marketing Ideas From Danziger, Benary, Golden State Bulb and Pacific Plug & Liner [Slideshow]

Breeders are creating remarkably strong displays full of ideas to promote a love of plants and gardening. Here are some highlights from Spring Trials sites at Danziger, Benary, Golden State Bulb and Pacific Plug & Liner.

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April 7, 2014

Sakata Goes Big On Social Media

Social media is a tough thing for growers to use well, but Sakata's Spring Trials displays offer ways – and reasons – you can and should give this marketing tool another look.

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April 2, 2014

What Industry Associations Are Doing To Make Horticulture Sexy

Six industry associations are leading a National Promotion of Horticulture, including the American Society for Horticultural Science, Longwood Gardens, the American Public Gardens Association, the American Horticultural Society, the National Junior Horticultural Association Foundation and AmericanHort. The national study and action plan aims to amplify the perception and awareness of the profession, to fill the critical need the horticulture industry has now for qualified young people to enter horticultural careers. The founding associations are asking for broad support and awareness of this initiative.

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March 12, 2014

FNGLA Partners With “Fresh From Florida” Marketing Program

The partnership aims to raise awareness for the high-quality plants produced in Florida.

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To share a post on Facebook, click on Share. In the dropdown menu, choose On A Page You Manage, and then choose the Page you’d like to post it to.

March 10, 2014

The Social Media Share: How To Keep The Content Flowing

Keeping social media accounts stocked with good information can be a challenge. Here are some thoughts on how to find fresh, new content to share with your followers.

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Suntory Flowers' Growers Guide

February 26, 2014

Is A Mobile App Right For Your Greenhouse Business?

It’s easy to get excited about all of the possibilities that an app could bring for your business, but before you jump into development, here are some things to consider.

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Trash can container on Pinterest

February 10, 2014

Listening To Gardeners On Pinterest

Gardeners share their picks for best garden trends every day on Pinterest. Are we listening?

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February 1, 2014

Selling Plants Online: Conquering The Next Frontier

Consumers are increasingly researching and buying plants online, forgoing traditional brick-and-mortar stores. Here's how BigBadFlower.com and other online plant sellers will capitalize one growing internet sales.

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