Proven Winners Launches National Beautification Effort

By Greenhouse Grower staff|March 11, 2009

Proven Winners has launched a national beautification effort through radio stations in California, Massachusetts and Illinois from January until May to promote the benefits of gardening to listeners across the country.

The campaign’s objective is to create an emotional connection between listeners and their favorite radio personalities through gardening competitions, contests and hands-on experience.

“Our goal is to encourage women of all ages to enjoy the benefits of gardening, utilizing quality products that are easy, fun and deeply rewarding,” says Marshall Dirks, director of marketing for Proven Winners. “We also seek to support the efforts of local garden centers by promoting the gardening experience to a large audience.”

For more on Proven Winners’ radio efforts, click here.