Spring Meadow Nursery, the developers of the Proven Winners ColorChoice brand of flowering shrubs, has hired Stacey Hirvela as marketing specialist. Hirvela was previously senior associate garden editor for Martha Stewart Living Omnimedia.
“We are excited to add Stacey to our marketing team,” says Tim Wood, product development and marketing manager. “Her experience working for a major consumer media outlet will be helpful in our efforts to better connect the brand with consumers.”
In her new position, Hirvela will be leading the creation of “likeable” content to share within the brand’s social networks. She will also be moderating the Proven Winners ColorChoice Facebook page, which has grown to 17,100 fans.
“Every plant we sell has a story behind it, and I can’t wait to share that with gardeners everywhere,” Hirvela says. “I’m also excited to lead the Invincibelle Spirit Campaign toward our goal of $1 million raised for breast cancer research.”