Pinterest is the social site that lets users keep track of their favorite photos and group them into categories, called boards. This is the ultimate lookbook. By placing more emphasis on images than text, users have a way to save images of everything they like, from wedding plans to summer garden plans.
“What Tumblr was to 2011, Twitter was to 2007 and Facebook was to 2006, a site called Pinterest is to 2012,” says The San Francisco Chronicle.
The Chronicle reports that the site, launched in 2009, had 11 million visitors during one week in December 2011, and estimates its monthly users was around 40 million uniques by mid-January – that’s 40 percent growth year over year.
How has it grown so quickly? From word of mouth. Pinterest has grown organically with a female-majority user base. Mashable reports 59 percent of users are female.
Growers and retailers can use Pinterest to show consumers how to interpret the trends and how to achieve the same look at home.