Young Leaders Panel Discusses The Reinvented Gardener

GoogleHangout_web

What do the industry’s young leaders think about how the role of the traditional gardener is changing? We talked to a group of young marketers and savvy growers from operations across the country in our first-time Google Hangout for Greenhouse Grower‘s 30th Anniversary issue, and we posed them a question:

A popular opinion in the industry is that generations after the boomers will become plant consumers once they settle down, get a job, buy a house, have a family. Do you agree or disagree?

Here’s what they told us.

Susie Raker, C. Raker & Sons: I’m a mom; I have a 2-year-old daughter; I have a family owned business, which is extremely time consuming. I love what I do and I love the plants I sell. But I can’t find time myself to garden, so how am I supposed to convince someone else to do it? I know that’s not a warm and fuzzy comment but we are definitely competing for time so we have to put the value proposition out there for consumers.

Stephanie Whitehouse, Peace Tree Farm: Yes, Susie, this is so true! When it comes to traditional gardening, like planting perennials, planting garden beds, planting up containers, yes, this is true that we do not have enough time. We will start gardening once we have a kid, once we have enough money to pay off all of our loans and to buy a house.

But I also would answer that question by saying no, because I firmly believe that Gen X and Gen Y are redefining what gardening means to them and they are already doing this by planting food and using it in their everyday cooking and becoming better foodies.

Rob O’Hara, Rainbow Greenhouses: Yes, I sure hope we can count on it but it’s just going to be done in a different way. I think people are gardening for a purpose. Like I want to brew beer, so maybe I’ll grow my own hops. I want to know where my tomatoes come from so I’m going to grow my own tomatoes. All of these things serve a purpose or a solution to a problem that they have. They want to accomplish something.

The Food Network has been one of the best things for our industry because now people want to have their fresh herbs. They want to have mint because they want to make mojitos on their patio in the summer time. That’s what drives me to plant a garden — a big patch of mint, just so i can have mojitos all summer long.

Kristine Lonergan, Garden State Growers: Absolutely, yes but the driver is a little bit different, with the trend toward a lot more outdoor entertaining, particularly for younger people who buy homes. So that does translate into a lot more people gardening, particularly container gardening. The younger generation is a lot more aware of eating healthier. They want to grow their own because they read so much, whether true or not, about pesticides. They want to eat more organic. So the combination of those trends is in our favor.

Joe Lutey, Wojo’s Greenhouses: I think that how we traditionally think of gardening will continue as people are becoming homeowners, raising families and spending more time at home rather than being out and about. A lot of that will be pressure to fit in more than to be a gardener, necessarily. They’ll want their house to look as nice as their neighbors’ and the peer pressure aspect of that is something that we can use to our advantage.

But gardening will be reinvented and people will be doing it not to be gardeners — nobody wants to be a gardener anymore. They want to be entrepreneurs and grow their own products to sell. They want to be home brewers and grow their own hops. They want to be foodies and grow their own vegetables that they can cook, eat and tell their friends. It influences their status by growing their own and being able to tell their friends about it. Traditional gardening is probably going to disappear and it’s just a matter of how it’s reinvented by our consumers and what we do to capture that.

Jennifer Hatalski, Hort Couture: I totally agree that gardeners are going to be reinvented but I do think there is going to be that block of gardeners who will be somewhat traditional just because of what they did with their families. They’re going to want to keep those cool memories alive of what they did with their moms and their grandmas. So there’s going to be some little portion of traditional gardening kept alive but in a different way.

What Kristine said about lifestyle and being healthy — that is something that we need to hit hard on in our marketing. Personally, I’m on a huge Instagram kick and I am amazed with the things that people put together with fresh fruits, foods and vegetables, and share on Instagram about their healthy lifestyle. So if we really dial into the healthy lifestyle and show people how they can grow plants themselves and then create recipes and containers, we’ll just be playing a part in that experience and really giving back.

Topics: , ,

Leave a Reply

4 comments on “Young Leaders Panel Discusses The Reinvented Gardener

  1. As a father of 4 young adults 30 to 40 I can tell you that 3 out of the 4 will not be gardeners. As Anna Ball said “we are dealing with home decorators not gardeners”. All 4 of my thirty something children love the out doors and plants but only one really enjoys gardening. Time is the biggest issue both in free time and the need for immediate gratification. We need to find a way to serve the needs of this generation. This generation does not want our tradional small bedding plants or a hanging basket that needs watering everyday.

  2. I can’t completely agree with all of you. I really love traditional gardening. I learned it from my parents and grandparents. I don’t have to make time for it, it’s just a part of my life. I am surprised by the number of young women that are planting fair sized vegetable gardens. I answer a lot of questions, all spring and summer, mostly via facebook. We do live in a rural area where there is lots of space for traditional gardening. We don’t have amazing show stopping gardens, we grow our own food and that’s enough.

  3. If you want a plentiful harvest in the garden you will ever have, your role is much like one among a loving gardener.A loving gardener targets on their garden, watering an abundance of, but is just not a lot of, ensuring enough sun, and not overmuch, providing fertilizer, however , few people like going.You ought to visit this glorious website.

    http://gardenideasmart.com/

More From Business Management...
cannabis-planted-in-a-greenhouse

September 29, 2016

The 10 Most Common Misconceptions About Greenhouse Cannabis Production

In an emerging market such as cannabis, there can be a lot of bad information out there. One greenhouse supplier points out some common myths.

Read More

September 28, 2016

Pennsylvania Greenhouse Grower Applying For Cannabis License

Allen Wagner of Wagner’s Greenhouse in Grandview, PA, hopes to become one of 25 applicants — among as many as 150 — chosen for a grower-processor license.

Read More
The-Capitol

September 28, 2016

How The November Election Might Affect The Legalization Of Cannabis

National polls indicate Americans are largely divided on the topic, while this year’s presidential candidates generally feel it’s a state issue.

Read More
Latest Stories
cannabis-planted-in-a-greenhouse

September 29, 2016

The 10 Most Common Misconceptions About Greenhouse Cann…

In an emerging market such as cannabis, there can be a lot of bad information out there. One greenhouse supplier points out some common myths.

Read More

September 28, 2016

Pennsylvania Greenhouse Grower Applying For Cannabis Li…

Allen Wagner of Wagner’s Greenhouse in Grandview, PA, hopes to become one of 25 applicants — among as many as 150 — chosen for a grower-processor license.

Read More
The-Capitol

September 28, 2016

How The November Election Might Affect The Legalization…

National polls indicate Americans are largely divided on the topic, while this year’s presidential candidates generally feel it’s a state issue.

Read More
Vogel Alcove NGB Therapeutic Grant Winner

September 27, 2016

National Garden Bureau Announces Horticulture Therapy G…

The NGB’s annual grant program, Growing for Futures, recently selected three therapeutic gardens that will receive grants totaling $5,000.

Read More
cuttings-facility

September 27, 2016

How Global Suppliers Of Unrooted Cuttings Are Working T…

The world’s top vegetative producers discuss how they continue to evolve to overcome challenges and embrace opportunities to help growers and the varieties supply chain.

Read More
Employees separate the plants by stem count, bud development and height. “This process allows us to respond more quickly to specific requests from customers,” Van Wingerden says

September 22, 2016

AmericanHort Hosting Webinar On Overtime Rule Complianc…

The webinar takes place on Thursday, Sept. 29. AmericanHort is also throwing its support behind the Overtime Reform and Enhancement Act.

Read More
customer-base

September 21, 2016

6 Creative Ways To Expand Your Business

Marketing experts offer tips to help you catch the attention of new customers and grow your business.

Read More
OSU ATI Greenhouse

September 21, 2016

Your Support Is Essential For Current And Future Studen…

September is back to school time, and that means renewed opportunity to support the young people who are electing to pursue careers in horticulture. I continue to hear from growers of all sizes, from all over the country, that there just are not enough qualified graduates of two- or four-year horticulture programs. We also need to be active in promoting careers in horticulture to those who are not aware of the opportunities available. There have been some great success stories in this area recently. At University of Florida (UF) last fall, Anna Ball and Dr. Marvin Miller of Ball Horticultural Co. joined UF’s Dr. David Clark in an introductory environmental horticulture couse that’s open to any major. After the class, the line of students waiting to talk with Ball, Miller, and Clark was out the door. It is so important, Ball says, for each of us, individually and collectively to […]

Read More
Pansy ‘Cool Wave Blue Skies’ (Wave)

September 20, 2016

PanAmerican Seed Settles Alleged Trade Sanction Violati…

PanAmerican Seed, a division of Ball Horticultural Co., has been charged with violating trade sanctions to Iran over a number of years. According to a release from the U.S. Treasury department, PanAmerican Seed made 48 indirect sales of seeds to two Iranian distributors. The company shipped the seed to consignees based in countries in Europe and the Middle East. PanAmerican Seed’s customers then arranged for the re-exportation of the seeds to Iran. The release states that the Office of Foreign Assets Control (OFAC) determined PanAmerican Seed did not voluntarily self-disclose the alleged violations to OFAC, constituting an egregious case. “We believe that the settlement was extreme; however the alternative was to litigate with the U.S. government, which would take months, if not years,” says Todd Billings, Chief Financial Officer for Ball Horticultural Co. When asked what Ball Horticultural Co. has done to ensure that violations to trade sanctions do not […]

Read More
young-plants

September 20, 2016

The Top Young Plant Growers, And Four Critical Challeng…

In Greenhouse Grower’s 2016 Top Young Plant Growers Survey, growers discuss the latest challenges and opportunities in fulfillment, shipping, labor, and crop protection.

Read More
Dual Income No Kids (DINK) Young Couple

September 16, 2016

What You Need To Know About DINKs

DINKs (Dual Income, No Kids) are quickly becoming one of the fastest-growing demographics that marketers are targeting.

Read More
MANTS

September 15, 2016

Registration Is Now Open For MANTS 2017 In Baltimore

The 2017 Mid-Atlantic Nursery Trade Show takes place Jan. 11-13 in Baltimore, MD, and will feature more than 1,000 exhibitors from the green industry.

Read More
farwest-2016-photobooth

September 14, 2016

Farwest 2016 Marked By Expert Discussions On Green Indu…

Attendance at the 2016 Farwest Show in Portland was up 6% from last year, as visitors sought to learn more about emergent market opportunities.

Read More
Workers at Golden State Bulb Growers clean Calla tubers and select the best quality bulbs, placing them on conveyors to be graded, counted and sorted in the new system

September 13, 2016

Newly Signed California Law Expands Overtime To Farmwor…

The new law, which will be phased in beginning in 2019, is the first of its kind in the nation to end the 80-year-old practice of applying separate labor rules to agricultural laborers.

Read More
RISE New Governing Board 2016

September 11, 2016

RISE Appoints New Leadership, Hands Out Awards During 2…

“Our members’ enthusiasm is high, and we had great engagement as we work together to set objectives for 2017 and beyond,” said Aaron Hobbs, RISE President. “Our work ensures a vibrant future for our industry, so we can continue to deliver cutting-edge solutions to solve people’s pest and plant health problems.”

Read More
Workers at The Farm at Green Village

September 10, 2016

Now Is The Best Time To Demand Federal H-2B Program Sup…

Congress is expected to pass a continuing resolution spending bill in the near future, and whether or not that measure includes an H-2B returning worker exemption could impact your labor supply for 2017.

Read More
Cavicchio Greenhouses

September 6, 2016

Cavicchio Greenhouses Wins Inaugural Sustainability Awa…

The Sudbury, MA, growing operation sustains more than 250 acres of annuals, perennials, and nursery stock, with a number of practices to mitigate its impact on the environment.

Read More
Charlie Hall Feature Image

September 6, 2016

10 Insights From Charlie Hall’s Green Industry Economic…

With the uncertain current economic climate, Texas A&M economist Charlie Hall says now may be the perfect time to invest — as long as you do it smartly.

Read More
[gravityform id="35" title="false" description="false"]