Florists will go green at the 124th annual Society of American Florists (SAF) convention this year in Palm Beach, Fla., and growers are welcome to bring their green thumbs to several educational sessions September 17-20. Sustainability will be a big point of discussion. Grower sessions will also be held on taking advantage of press opportunities and how to thrive in today’s economy.
An all-industry session on sustainability–issues and opportunities for the floral industry–kicks off SAF’s educational sessions on Thursday, September 17. The true meaning of sustainability will be batted around, and attendees can reflect on what the term means to the floral industry.
For more information on the convention, click here.