Esbenshades

August 3, 2010

Esbenshade’s Greenhouses: A Realistic Approach

Like other operations, Esbenshade’s had its share of growth over the years. Roger’s father, Lamar, founded the business more than 50 years ago as a small grower-retail business that successfully developed into a Southeast Pennsylvania midsized wholesale operation with three garden centers of its own today. Today’s industry, however, is vastly different than the one Lamar entered more than a half century ago. Yes, Esbenshade’s has strong customer relationships with independent retailers in its region, and its garden center stores are good sources for the operation’s decision makers. But the fact, Roger says, is there really aren’t new sales to be had. Instead, success is better measured by market share, and the growers regularly expanding their operations are simply taking market share from others. “I feel the industry has matured a lot,” says Roger, who serves as Esbenshade’s production manager. “We’ve refocused a little bit on trying to do a […]

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