January 3, 2018
Kelly Norris: Why We Need to Reevaluate the New Plant Threshold
The value of a new plant seems scaled on how quickly producers add it to their lines as opposed to the value it might actually have at the point of consumption.
December 1, 2017
Kelly Norris On How You Can Sell a New Landscape, With New Plants Included
In his latest column, Kelly Norris says programs like Plant Select deliberately set out to change the market demand for a different palette of plants. Their success should serve as an example for how to authentically connect the gardening experience of a particular region with the supply chain.
August 26, 2017
Kelly Norris: Noteworthy Plants That Caught My Attention at Cultivate’17
Imagine the modern consumer getting so excited about a new plant that they shared the experience with a friend, perhaps not even a fellow gardening consumer.
June 30, 2017
Kelly Norris Dishes on New Plants, Going to Seed, and Bootleg Petunias
From woody perennials to genetically modified petunias, Kelly Norris gives his take on what turned out to be a busy spring.
April 25, 2017
Kelly Norris: Diversity is the Key to Growing the Ornamental Grass Market
Offering a selection of ornamental grasses that cater to customer needs will keep sales from stagnating.
March 4, 2017
Kelly Norris Describes How Growers Can Help Plant the Future Urban Landscape
The tough plant varieties unique to their regions could be the urban superstars of tomorrow.
December 29, 2016
Kelly Norris: 4 Ways We’re Leaving Growth Opportunities On The Table
Horticulture is a multi-million dollar industry with lots to offer, yet we’re still overlooking several avenues for growth.
December 2, 2016
Kelly Norris: How The “Me Too” Philosophy Affects Plant Breeding
When you’re selling the exact same thing as everyone else, it’s unrealistic to expect customers to buy only from you.
August 19, 2016
Learn How Unconventional Plants Can Be Hidden Gems
According to Kelly Norris, plant breeding inspired by consumer motivations and interests restores our connection with consumers thirsty for out-of-the-ordinary plants.
June 28, 2016
Kelly Norris: Three Variety Trends That Caught My Eye This Spring
My reflections on promising new plants, the realities of market penetration, and adding value along the supply chain.
April 29, 2016
Kelly Norris: Why The Plant Collector Market Is Set To Explode, And What It Means For You
In his latest column for Greenhouse Grower magazine, Kelly Norris says there are more plant collectors out there than we think, which opens the way for the gift plant market to explode.
March 4, 2016
Kelly Norris Says There’s Great Potential In Landscape Plugs
In his latest column for Greenhouse Grower magazine, Norris says landscape plugs have the potential to pave the way for new perennial varieties and nature-based designs that appeal to consumers’ changing priorities and lifestyles.
January 11, 2016
Kelly Norris: Questioning The Purpose Of New Plants
Norris asks if the time has come to rethink new plant introductions, or how we market them to consumers.