Imagine the modern consumer getting so excited about a new plant that they shared the experience with a friend, perhaps not even a fellow gardening consumer.

From woody perennials to genetically modified petunias, Kelly Norris gives his take on what turned out to be a busy spring.

Offering a selection of ornamental grasses that cater to customer needs will keep sales from stagnating.

The tough plant varieties unique to their regions could be the urban superstars of tomorrow.

Horticulture is a multi-million dollar industry with lots to offer, yet we’re still overlooking several avenues for growth.

When you’re selling the exact same thing as everyone else, it’s unrealistic to expect customers to buy only from you.

According to Kelly Norris, plant breeding inspired by consumer motivations and interests restores our connection with consumers thirsty for out-of-the-ordinary plants.

My reflections on promising new plants, the realities of market penetration, and adding value along the supply chain.

In his latest column for Greenhouse Grower magazine, Kelly Norris says there are more plant collectors out there than we think, which opens the way for the gift plant market to explode.

In his latest column for Greenhouse Grower magazine, Norris says landscape plugs have the potential to pave the way for new perennial varieties and nature-based designs that appeal to consumers’ changing priorities and lifestyles.

Norris asks if the time has come to rethink new plant introductions, or how we market them to consumers.