Mayo Clinic Will Promote Coreopsis ‘Electric Avenue’ As Its Flower Of Hope

Coreopsis 'Electric Avenue' will be promoted as the 'Mayo Clinic Flower of Hope.'
Coreopsis ‘Electric Avenue’ will be promoted as the ‘Mayo Clinic Flower of Hope.’

ItSaul Plants’ Coreopsis ‘Electric Avenue’ will soon be promoted under a new name. Mayo Clinic, one of the premier hospital systems in the U.S., has chosen the variety as its ‘Mayo Clinic Flower of Hope.’

This year marks Mayo Clinic’s 150th anniversary and to celebrate, the clinic will launch the new tradition of its ‘Mayo Clinic Flower of Hope,’ honoring its service to humanity and expressing the spirit of hope and healing through the beauty of nature.

“To recognize the Mayo Clinic Sesquicentennial in 2014, we looked for a flower that would grow at each Mayo site – Minnesota, Arizona and Florida, as well as the Mayo Clinic Health System campuses in Minnesota, Iowa, Wisconsin and Georgia. Result: the Mayo Clinic Flower of Hope,” says a release on the company’s website. “This brilliant yellow flower, a newly developed hybrid coreopsis, expresses the spirit of hope and healing which, in turn, supports our primary value, ‘The needs of the patient come first.'”

Mayo Clinic has long promoted the benefits of horticulture therapy, including holding a mum festival every year for more than a century. Its hospital campuses are well-known for their beautiful landscapes that aid in healing patients’ ailments.

“At Mayo Clinic, we understand that enjoyment of nature can play a key role in the healing process,” the Mayo Clinic website says. “The Mayo brothers, Dr. Will and Dr. Charlie, grew up in the agricultural community of Rochester, Minn., and planned extensive gardens and greenhouses when they designed their homes in the early 1900s. Today, landscaping is a prominent feature at each Mayo Clinic location.”

Bobby Saul of ItSaul Plants says in addition to its bright and sunny color and flower form, coreopsis’ ability to withstand severe weather extremes is the key reason Mayo Clinic chose the genus. The hospital system’s three main campuses are located in areas with severe weather extremes, from frigid cold in Minnesota to humid heat in Florida to dry heat in Arizona. Mayo Clinic approached ItSaul Plants when it specifically chose coreopsis ‘Electric Avenue’ as its Flower of Hope to present to patients as gifts and feature in its gardens.

‘Mayo Clinic Flower of Hope’ will be promoted in the national consumer press, including syndicated newspapers and mainstream consumer gardening magazines. Mayo Clinic will also promote the plant in affiliate hospital settings with posters of the ‘Mayo Clinic Flower of Hope.’ The clinic makes a point to state it is an honorific title and will not receive any proceeds from the sale of the plant.

About The Plant

‘Mayo Clinic Flower of Hope’ has bright, citron yellow-petaled flowers in between ‘Moonbeam’ and ‘Zagreb.’ A perennial in warmer climates and an annual in cooler areas, the ‘Mayo Clinic Flower of Hope’ will bloom from late spring through fall, reaching 18 to 24 inches tall and a spread of 18 inches. Plant in well-drained soil with full sunlight; the plant has moderate to low water requirements. To refresh blooming, remove spent flowers or shear to half height. Hardy to Zones 5 to 9.

For more information on ‘Mayo Clinic Flower of Hope’ and a list of licensed plug growers, contact ItSaul Plants.

Topics:

Leave a Reply

Latest Stories
EAGL Graduates

February 22, 2017

Emerging Industry Leaders Earn Business Management Cert…

Dr. Charlie Hall, Ellison Chair for International Floriculture at Texas A&M University, recently announced the graduation of the fourth cohort of the elite Executive Academy for Growth & Leadership (EAGL) program for nursery and greenhouse growers.

Read More
Drone for Bee Pollination

February 21, 2017

Learn How Drones Could Eventually Replace Bees in Polli…

Researchers in Japan are using the principle of cross-pollination in bees to make a drone that could potentially transport pollen between flowers.

Read More

February 21, 2017

Ian Baldwin: 2017 is Off to a Strong Start For Plant Re…

Many garden retailers are telling garden retail consultant Ian Baldwin that sales and the consumer’s attitude toward spending have been very strong the last two months.

Read More
Poinsettia 'Christmas Joy Marble'

February 20, 2017

5 New Varieties Shaking Up the Poinsettia Tradition

With poinsettias trending toward non-traditional colors, growers may find new opportunities to spread sales beyond the winter holidays. Here are five of the newest euphorbia varieties to hit the market that may play a role in redefining the future of the poinsettia market.

Read More
University of Tennessee trials overview (2015 University of Tennessee Field Trials)

February 19, 2017

2016 University of Tennessee Field Trials Results

Check out the 2016 field trials results for the University of Tennessee Gardens in Knoxville and Jackson, TN.

Read More
Reiman Gardens field trials

February 18, 2017

2016 Iowa State University Field Trials Results

Check out the 2016 field trials results for Reiman Gardens at Iowa State University in Ames, IA.

Read More
2016 Top 100 Growers List

February 18, 2017

Top 100 Growers Survey for 2017 Is Now Open!

Operations with more than 400,000 square feet of environmentally controlled production are eligible to take the survey, which only takes a few minutes to complete.

Read More

February 17, 2017

How to Keep Customers Coming Back With Top-Notch Servic…

A recent article on Forbes.com outlines seven ways organizations can take their customer service from good to great and beyond.

Read More
Summerwinds Proven Winners display FEATURE

February 17, 2017

Proven Winners Makes Improvements to Its Retailer Certi…

Understanding the challenges of training new and seasonal staff at independent garden centers, Proven Winners says it is working to equip managers with tools to prepare their employees to better handle customers’ questions and boost their confidence in selling plants this season.

Read More
Tom Foley, WaterPulse

February 17, 2017

Industry Veteran Tom Foley Discusses His New Role as Vi…

Foley, a greenhouse industry veteran who was most recently with EuroAmerican Propagators, will be responsible for North American sales of WaterPulse’s patent-pending capillary mats and associated irrigation systems to nurseries and growers.

Read More
Dan and Jerrys Greenhouse 1

February 17, 2017

Dan and Jerry’s Greenhouse Buys Iowa-Based DeJong Green…

The acquisition will allow Dan and Jerry’s, a bedding plant grower headquartered in Minnesota, to extend its seasonal product offerings and service a new customer base with local distribution.

Read More
Savor New Website

February 16, 2017

Pleasant View Launches Updated Website for its Savor Ed…

The site is designed to offer a friendly and informative vehicle that delivers product information in an easy-to-navigate format.

Read More
Syngenta Obsession Cascade

February 15, 2017

Syngenta Introduces Two New Flower Series for 2017

‘Sunfinity’ Sunflower produces multiple branches with numerous flowers that bloom all season long, while ‘Obsession Cascade’ Verbena quickly fills containers with vibrant flower patterns.

Read More

February 15, 2017

Growers Planning to Invest in Structures in 2017

Data from this year’s Greenhouse Grower State of the Industry survey indicates that growers are planning to make major investments in structures and facility upgrades this year.

Read More
NVAC Greenhouse prototype

February 15, 2017

New Greenhouse Cooling System in Development for Hot-Cl…

Researchers at McGill University in Quebec have developed an alternative evaporative cooling solution for greenhouses in warm climates, and are now seeking commercial partners.

Read More

February 15, 2017

Registration Open for NGMA Spring Meeting

The annual gathering of the National Greenhouse Manufacturers Association will feature a look at green industry trends, emerging market opportunities, and more.

Read More
EuroAmerican Propagators Greenhouses

February 14, 2017

Suppliers Comment on Plant Genetics’ Fate After EuroAme…

Since the operation’s bankruptcy filing on January 23, 2017, suppliers associated with EuroAmerican Propagators have updated Greenhouse Grower on what the operation’s bankruptcy means for them – and how it will impact grower customers.

Read More
Bill Hoffman at Hoffman Nursery

February 14, 2017

Hoffman Nursery Has a New Head Grower

Bill Hall brings more than 30 years of experience to Hoffman. In the past, he has worked for Carolina Nurseries, AG 3, and ArborGen.

Read More