Murder Sex Greed: See The American Floral Endowment Awareness Initiative Video

The words “murder,” “sex” and “greed” aren’t normally associated with floriculture, unless you are AFE, which at the September 2013 annual fundraising dinner launched a fresh and eye-opening approach to educating the industry about the positive impacts it makes on critical industry problems.

“It’s no secret that flowers and plants make people happy,” Paul Bachman, AFE Chairman and President of Bachman’s, Inc., said. “However, AFE and the many ways it benefits the entire floral industry are secrets that need to be discovered by more retailers, wholesalers, growers, importers and allied organizations. We took a somewhat surprising approach so that people will take notice.”

AFE, an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture, created a custom animated short video, spotlighting how AFE-funded research supports healthier and longer lasting flowers and plants and how its scholarships and grants promote training and hands-on experience for future industry leaders.

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