Svensson’s Anders Ludvigson Makes Film To Increase Resource Awareness

Anders LudvigsonThis May, Svensson’s Executive Vice President Anders Ludvigson set out with a small film team to explore some of the climates where his textile products are used by commercial greenhouse growers.

His micro-adventure takes him first inside the Arctic Circle and then to part of the California desert. In both regions, his climate screens are used to reduce energy and/or water consumption in horticultural operations.

The purpose of the film is to raise awareness of a problem that will soon affect all of us in some way: society needs growers to produce more food using less resources. Ludvigson says he believes better growing can help, and he is on a mission to do what he can to make it happen.

“Together with our partners, we’re trying to create a working environment where the common goal is better growing,” Ludvigson says. “Growing in ways that are efficient with natural resources and lucrative for the grower.”

Ludvigson’s work takes him to many different parts of the world, where he often goes out walking to get to know the area and climate he is visiting. The helicopter seen in the film was only used to get to the Kebnekaise mountain station, from this point everybody was on foot.

In California, a quadcopter was used for filming on a dry lake bed and inside a greenhouse.

Ludvigson spent two days walking on the Kebnekaise massif (Sweden). When he delivers his message he is standing on Björlings Glacier, 1,550 meters above sea level. Temperatures ranged from -12° C to -3° C.

A week or so later, his micro-adventure continued with two days walking in the Mojave Desert. His message is delivered walking across a dry lake bed, 1,530 meters above sea level. Temperatures ranged from 20°C to 32°C.

View the entire three-minute film at http://bit.ly/1nRPNo0.

Source: Svensson

Topics:

Leave a Reply

Latest Stories
Leanne Kenealy, Hoffman Nursery

March 24, 2017

New Horticulturist At Hoffman Nursery Will Focus On Dev…

Leanne Kenealy, who brings great experience in plant evaluation, says introducing consumers to new plants can hopefully generate renewed excitement for gardening.

Read More
GrowSpan Series 1000 Greenhouse (GrowSpan) feature

March 24, 2017

New Greenhouse Structure Models Emphasize Crop Protecti…

Manufacturers of new structure models say they are responding to grower concerns with designs that focus on ventilation, maximizing your space, and incorporating a wide range of crops. Here’s a look at some of their latest offerings.

Read More
GCA Summer Tour 2017 Andersons Newport Beach

March 23, 2017

Garden Centers of America Unveils Stops on Its Summer T…

Registration for the event, which includes visits to several garden centers each with their own unique highlights, is now open.

Read More
Bee on Lavender feature

March 23, 2017

Allan Armitage: Plant Consumers Don’t Talk About …

Allan Armitage says it's time to get in touch with our true audience and market plant solutions, not plant products.

Read More
Aspabroc Broccolini Sakata Vegetables Feature

March 22, 2017

Growing Tips for Sakata Vegetables’ ‘Aspabroc’ Br…

‘Aspabroc’ resembles a broccoli raab with an asparagus stem, has a mild taste, and requires little growing space.

Read More
Spin Top Gaillardia Series (Dummen Orange)

March 22, 2017

New Perennials and Tender Perennials for 2018 from Cali…

We asked breeders to share with us pictures and information on some of the true perennials and tender perennials that you'll see at California Spring Trials 2017. Here's a sampling of some of the varieties hitting retail shelves in 2018.

Read More
National Garden Bureau New Website

March 22, 2017

National Garden Bureau’s New Website Features Mobile-Fr…

The new site is designed to serve as a home base to drive traffic from NGB’s social media community to one central location.

Read More
Emerald Coast Growers Seed RoomTight feature

March 22, 2017

An Inside Look at Emerald Coast Growers’ New Seed…

Florida-based liner producer Emerald Coast Growers custom retrofitted and expanded an existing greenhouse, with the goal of increasing production efficiency.

Read More

March 21, 2017

How Greenhouse Vegetable Growers Can Prepare for a Prod…

The United Fresh Produce Association is holding a Recall Ready Workshop in April that is designed to help growers properly manage a recall, from liability to communications.

Read More
Lemnis Oreon Lights

March 21, 2017

Lemnis Oreon, EnviroTech Cultivation Solutions to Partn…

EnviroTech’s expertise in energy and water technology fits perfectly with the water-cooling solution of Oreon Grow Lights, according to the companies.

Read More

March 20, 2017

AgBiome’s New Zio Biofungicide Receives EPA Regis…

The new biofungicide is the first product from AgBiome, and will be marketed by SePRO Corp. in the ornamentals market.

Read More
Oat Grass Banker System feature

March 20, 2017

How You Can Market the Benefits of Biocontrols

Educating retailers and end consumers about the use of biocontrols and why it’s important has helped Fessler Nursery gain new customers and profits.

Read More

March 20, 2017

Neonic Insect Control Alternative Offers Favorable Prof…

Altus, a butenolide class insecticide with the active ingredient flupyradifurone, will be available beginning May 1, and is labeled for greenhouse and nursery use on ornamental plants, vegetable transplants, and indoor vegetable production.

Read More
Brian Munchel

March 18, 2017

Brian Munchel of Ludy Greenhouse Manufacturing Dies at …

Munchel, a long-time member of the National Greenhouse Manufacturing Association, worked at Ludy Greenhouse Manufacturing for more than 30 years and was a computer-aided draftsman.

Read More
Measuring the light distribution from an LED lamp - feature

March 17, 2017

Consider Evaluating the Benefits of LED Lighting for Yo…

Despite the potentially high installation cost of LED lighting, several advantages mean it’s worth considering. Collecting information and conducting small-scale trials can help you make LED lighting profitable at your operation.

Read More
Zinnia Solmar Series (Floranova)

March 17, 2017

Phlox, Zinnias, and More for 2018 From California Sprin…

We asked breeders to share with us pictures and information on some of the great new annuals that you'll see at California Spring Trials 2017. They didn't let you down.

Read More
Greenhouse Loyal Customer

March 16, 2017

How Brand Enthusiasts Can Be Your Most Loyal Customers

A marketing expert shares three core principles that direct-to-consumer companies can follow to create brand enthusiasts.

Read More
Nexus Atrium for Prides Corner

March 15, 2017

How Tech Suppliers Are Helping Growers Find Solutions

Greenhouse structures and components manufacturers highlight some of their most recent projects.

Read More