Burpee Home Gardens Brand Adds Flowers

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Burpee Home Gardens Brand Adds Flowers

In the Burpee Home Gardens displays at Ball, it was all about Julia, a 37-year-old working mother who is interested in vegetable gardening and growing a healthy family. With the use of technology, Burpee is helping her before she goes shopping, while she’s at the garden center and after she comes home to plant and enjoy the rewards throughout the season. The tool is the electronic Burpee Garden Coach, which helps her design her vegetable and flower gardens and print out shopping lists, just as if she were shopping for recipe ingredients. While she’s at the store, she can use her smart phone to snap a picture of a Microsoft tag on the plant tag, to learn more on the spot. After she gets plants, she can receive reminders for watering and fertilizing to keep her gardens vibrant and healthy.

Speaking of health, Burpee’s Boost program promotes vegetable varieties that were selected for high nutritional value–beta carotene, lycopene, Vitamin C. Examples include ‘Gold Standard’ cucumber, ‘Sweet Heat’ peppers and ‘Power Pops’ cherry tomatoes.

Starting in 2012, the Burpee Home Gardens brand will expand to a collection of flowers from seed and cuttings. A few exclusives include:
– Uptown zinnias, which are like the Profusions and Zaharas only taller with a unique light pink and white color.
– ‘Center Stage’ variegated impatiens with red flowers and green and yellow leaves.
– Angelonia presented with the common name, Summer Snaps.
– A yellow osteospermum presented as a spring daisy
– Poprocks tiny petunias
– Isabells calibrachoa

In the traditional Burpee catalog, the three best-selling seeds are zinnias, marigolds and sunflowers. The line of finished plants are a living representation of Burpee’s heritage.

Delilah Onofrey directs Flower Power Marketing for the Suntory Collection. She can be reached at donofrey@gmail.com

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