Medal Of Excellence: Saluting Suntory

Medal Of Excellence: Saluting Suntory

The timing couldn’t be better to present Japanese flower breeder Suntory with our Medal of Excellence for Industry Achievement. This year marks the 20-year anniversary of its very first flower introduction in the Suntory collection–Surfinia, a vigorous vegetative petunia that swept the world like a tsunami by creating a whole new class of petunias, commanding a premium unheard of in seed counterparts.

Up until then, Suntory, a $14 billion global company based in Osaka, Japan, was primarily focused on food, beverage and lifestyle industries. The Suntory family’s roots trace back to 1899. In addition to having its own products, Suntory represents leading brands in Japan, including Häagen Dazs ice cream, Subway and Pepsi. Today, Suntory’s flower varieties are licensed in 24 countries. Bear Creek Gardens/Jackson & Perkins has been the master licensee for North America.

“Suntory was the original pioneer in the vegetative annuals breeding revolution,” says Brian Gold of Pineae Greenhouses, one of the first American licensees.

“Without Suntory’s leadership, it would be doubtful this entire class of plants would exist as it does today. The breeders at Suntory have truly had great vision and forward thinking.”

Suntory also has been praised for taking the high road, elevating product categories and creating value. “Flowers are not a commodity,” says Shigeru

Sarada, who directs Suntory’s flower division. “We are selling enjoyment and happiness. It doesn’t make sense to discount happiness.” 

Revolutionary Breeding

After petunias, the next class of annuals to be revolutionized was verbena, with vegetatively produced Tapien and Temari series, making stunning groundcovers and baskets. Then came a whole new genus with Million Bells calibrachoa. This line was a huge success. Today, calibrachoa are generically referred to as Million Bells.

“What made their varieties successful was they were truly newer versions of existing things,” says John Rader of EuroAmerican Propagators. “They took a petunia and created an amazing petunia on steroids! They broke the mold. That kind of vision was critical. They recognized the potential of calibrachoa, so not only were they working in existing classes but finding new stuff, too.”

The Suntory lines helped Proven Winners get started in the 1990s. “Early on, they were part of the explosion of our business,” Rader says. “They helped us do really well. Million Bells, Tapien, Temari and Surfinia got us off the ground initially. They helped the whole thing gain momentum.”

Today, Rader is most excited about the Senetti cinerarias bred by Dr. Kiyoshi Miyazaki. They have been a big hit in the United Kingdom. “Growers, retailers and consumers here have yet to discover what they can do,” Rader says. “They are a far advanced cineraria, just like with Surfinia. In addition to being a pot plant, Senettis are more versatile as outdoor bedding. They will rebloom and are longer living.”

Going For Garden Performance

Suntory isn’t a company that rushes to introduce new varieties each year. It conducts extensive trials all over the world. Conditions in Japan include hot, wet summers and cold, dry winters. Suntory also has a breeding partnership with Oasis Horticulture in Australia called Bonza, which led to the drought-tolerant Surdiva scaevolas.

Gold says Suntory’s focus on quality and longevity made their introductions succeed. “The Suntory variety selection model has always been putting the consumer first to provide products that will provide maximum quality and landscape performance,” he says.

Danny Takao of Takao Nursery, who produces the Sun Parasol mandevillas, says Suntory realizes it is consumer who are the ultimate judge of their breeding. “They understand all their breeding must have good garden performance to have value to the consumer, something some of the breeding programs forget,” Takao says. “In the central part of California, our temperatures swing from the low 30s in the winter to low 100s in the summer. Trialing and seeing for myself how well the plants performed throughout the year made me understand the garden performance Suntory breeds into plants.”

James Russell of Armstrong Growers, the largest independent garden center chain in the United States, has really gotten behind the Suntory lines and even has trucks with large pictures of Million Bells driving up and down the California coast.

“Suntory’s willingness to work with retailers to promote and build brand awareness has been the greatest asset in retail,” Russell says. “The people at Suntory are some of the most professional, likeable and innovative people in the horticultural business. Personal friendships are part of the package at Suntory.”

Leave a Reply

3 comments on “Medal Of Excellence: Saluting Suntory

  1. Can someone tell me why a breeder like Suntory who has medal of excellence for their products, chooses craps propagators and why there is no way to contacting the breeder?

  2. Can someone tell me why a breeder like Suntory who has medal of excellence for their products, chooses craps propagators and why there is no way to contacting the breeder?

More From Varieties...
Wave Petunias Team

May 3, 2016

Hot Pink Wave-Rave Van Making Its Way To The Big Apple To Promote Wave Petunias And Pansies

Imagine driving down the road, minding your own business, when you’re passed by two smiling, waving, happy women driving a hot-pink van that’s adorned with petunia and pansy flowers. That’s not something you see every day, but motorists in the Midwest and Northeast may catch a glimpse of the Wave-Rave van this week as Ball Horticultural Co.’s Claire Watson, Product Marketing Manager, and Katie Rotella, Marketing Communications Manager, make their way to a media tour and plant giveaway in New York City. Watson and Rotella visited Cleveland’s WOIO Channel 19 news on Tuesday morning to tell consumers about Wave Petunias and Wave Pansies, and remind them to visit their local garden centers to purchase gifts for Mother’s Day this weekend. Check out this clip on Periscope. After the morning news, the ladies stopped by to visit the Greenhouse Grower staff at Meister Media Worldwide in Willoughby, OH. Next stop: Chelsea Garden Center in Brooklyn, NY, where […]

Read More
National Garden Bureau CAST 2016 Bloggers

May 3, 2016

5 Things Gardens Bloggers And Writers Learned At California Spring Trials

For the second year in a row, the National Garden Bureau hosted five popular garden bloggers and writers on a trip to California Spring Trials. Here’s what each of them had to say about their experience.

Read More
Chick Charms

April 29, 2016

Kelly Norris: Why The Plant Collector Market Is Set To Explode, And What It Means For You

In his latest column for Greenhouse Grower magazine, Kelly Norris says there are more plant collectors out there than we think, which opens the way for the gift plant market to explode.

Read More
Latest Stories
Wave Petunias Team

May 3, 2016

Hot Pink Wave-Rave Van Making Its Way To The Big Apple …

Imagine driving down the road, minding your own business, when you’re passed by two smiling, waving, happy women driving a hot-pink van that’s adorned with petunia and pansy flowers. That’s not something you see every day, but motorists in the Midwest and Northeast may catch a glimpse of the Wave-Rave van this week as Ball Horticultural Co.’s Claire Watson, Product Marketing Manager, and Katie Rotella, Marketing Communications Manager, make their way to a media tour and plant giveaway in New York City. Watson and Rotella visited Cleveland’s WOIO Channel 19 news on Tuesday morning to tell consumers about Wave Petunias and Wave Pansies, and remind them to visit their local garden centers to purchase gifts for Mother’s Day this weekend. Check out this clip on Periscope. After the morning news, the ladies stopped by to visit the Greenhouse Grower staff at Meister Media Worldwide in Willoughby, OH. Next stop: Chelsea Garden Center in Brooklyn, NY, where […]

Read More
National Garden Bureau CAST 2016 Bloggers

May 3, 2016

5 Things Gardens Bloggers And Writers Learned At Califo…

For the second year in a row, the National Garden Bureau hosted five popular garden bloggers and writers on a trip to California Spring Trials. Here’s what each of them had to say about their experience.

Read More
Chick Charms

April 29, 2016

Kelly Norris: Why The Plant Collector Market Is Set To …

In his latest column for Greenhouse Grower magazine, Kelly Norris says there are more plant collectors out there than we think, which opens the way for the gift plant market to explode.

Read More
Pennisetum Fireworks

April 28, 2016

Why Ornamental Grasses Are Great For People In Condos A…

Allan Armitage says breeders need to do a better job of making growers, brokers, and garden centers aware of better ornamental grass cultivars for the increasingly shrinking garden space.

Read More
Andropogon gerardii Blackhawks (Intrinsic Perennial Gardens)

April 27, 2016

Know Your Market When Choosing Ornamental Grasses

Growers have no shortage of choices in the ornamental grass market. Narrowing down the selection comes down to finding the right plant for the right purpose.

Read More
Bee on Bidens

April 25, 2016

Breeders Go The Distance To Bring New Plant Varieties T…

Breeders are meeting the demand for new varieties that perform and sell well by extending trialing to engage the grower community, using advanced technology, and encouraging international collaboration.

Read More
Dr Allan Armitage

April 20, 2016

Growers And Breeders Are Always Looking For A Better To…

While edibles become more diverse, there's one goal that hard-core gardeners and urban foodscapers share.

Read More
Syngenta Pentas

April 20, 2016

Syngenta Flowers Opens Its Perennial Genetics To The Ma…

California Spring Trials 2016 visitors to Syngenta Flowers found the breeder company and its employees happy and excited for the future, in the wake of the announcement of its acquisition by ChemChina. Now Syngenta Flowers is ready to move forward with its breeding efforts in geraniums, pentas, and other crops, and it is opening its perennials offerings to the whole supply chain for a better chance to get those plants to retail.     Syngenta Wants To Revolutionize Geranium Breeding The big news in this year’s trial, says Karl Trellinger, Technical Services Representative at Syngenta, is the change in Syngenta’s breeding efforts in geraniums and pentas. The Calliope geranium series, long considered a premium line in the market, is getting a makeover. Growers have told the breeder that they love the colors available in the Calliope series, but the plants are just too vigorous for smaller containers and combinations. As […]

Read More
Petunia Vista Bubblegum (Proven Winners)

April 20, 2016

Proven Winners Funds Gardening “It Couple,” Names Plant…

Since 1992, Proven Winners has been changing the gardening game, and it’s not stopping now. With new plants, improved series, and interesting retail customers, the brand aims to make planning easier for growers, and make gardening easier and more fun for consumers. At its new 2016 California Spring Trials location at Kirigin Cellars in Gilroy, Proven Winners had the space and a beautiful setting to lay all of its offerings out, from new and improved varieties in annuals, perennials, and shrubs, to marketing and retail programs. Check out the slideshow below for highlights.   Proven Winners Is Flexing Its Marketing Muscle One of the ways Proven Winners is working toward better use of its products and gardening in general, is by supporting the gardening authorities that gardeners of all ages trust on social media. Director of Marketing Marshall Dirks says while searching for influential gardeners, he came across a young […]

Read More
Scaevola 'Purple Haze' (Danziger 2016)

April 19, 2016

Allan Armitage Picks His Favorites From Proven Winners,…

From “crazy” petunias to container pentas, there was plenty that caught Allan’s eye during the final day of 2016 California Spring Trials.

Read More
CallaFornia Red

April 19, 2016

Golden State Bulb Company Shows Off New Concepts In Cal…

There’s no question that Golden State Bulb Company’s specialty is in breeding virtually any color of Calla Lily, available in about any habit — cut flower, bouquet pot, upright pot type — the list goes on. But now, the bulb specialist is focusing on making calla lilies more accessible to the masses, for use in combination planters and the landscape, with calla six-packs. Calla breeder Peter Beckman showed us the shrunken-down version of these beauties, and they’re certainly perfect for patio pots, planting along paths or at the front of the garden, or en masse for an elegant statement. This presentation makes it easy for consumers to pick up and use callas, without the intimidation they might feel from a bulb crop, says Dr. Allan Armitage.   They’re also versatile for growers to plant in early to mid-February to add to finished containers in the spring, or to sell in […]

Read More
Disney Trial Garden

April 17, 2016

Mark Your Calendars For Florida Flower Trials In May

The two-day event, which takes place in Orlando, is held in conjunction with the Epcot International Flower and Garden Festival and offers educational seminars, tours, and open houses.

Read More
Dianthus Paint the Town Fuchsia_CJW14 (2)

April 16, 2016

Proven Winners Focuses On A Better Consumer Garden Expe…

Excellent, long-lasting performance, and easy maintenance are at the core of Proven Winners’ introductions.

Read More

April 15, 2016

Pacific Plug & Liner Features Plenty Of New Varieti…

One of the best-merchandised spots on the California Spring Trials is always Pacific Plug & Liner (PP&L), where the greenhouse is stocked with beautiful plants and displays, and the people are dressed to the nines and graciously ready to help in any way.

Read More

April 15, 2016

American Takii Commemorates 180 Years Of Industry Commi…

American Takii, Hilverdakooij, and newcomer HMA Plants show off zombie-zone celosia, new dianthus, and hip succulents.

Read More

April 15, 2016

Ernst Benary of America Takes Plant Fashion Week To The…

Ernst Benary of America gave growers a taste of the fashion world during the new variety promenade held during California Spring Trials 2016.

Read More
Fashion Show At Benary

April 15, 2016

California Spring Trials: Dr. Allan Armitage Notes Emer…

Attractive new varieties will draw the eyes of consumers, but innovation and creativity will keep them coming back.

Read More
Delizz Strawberry packaging

April 14, 2016

ABZ Seeds’ Delizz Strawberry Makes Mouths Water At Spee…

Speedling, Inc. hosted Hem Genetics, Thompson & Morgan, ABZ Seeds, Plant Source International, and Vista Farms For California Spring Trials 2016. Here are some of the highlights of the trial.

Read More
[gravityform id="35" title="false" description="false"]