New Varieties Showcasing At Farwest Show

Growers and others attending the Farwest Show at the Oregon Convention Center in Portland later this year can evaluate some of the newest varieties at the New Varieties Showcase, a special display garden featuring an assortment of breeds.

The Farwest Show New Varieties Showcase selection committee only approved into the showcase 60 percent of the varieties submitted for review. The committee, made up of garden designers, retailers, wholesale growers, and garden media, evaluated submissions based on the uniqueness of the plants, value at retail and in growing environments, and desirability in the landscape and containers.

As a result of the evaluation, Farwest Show attendees will see an interesting array of plants displayed in a professionally designed display garden.

“No other show that we’re aware of makes this type of investment in a new plant display, either in terms of valuable show floor or publication space or staff time” says John Aguirre, executive director of the Oregon Association of Nurseries. “It provides show attendees, many of whom have an interest in exciting new plant varieties, with a unique buying experience. And they can immediately walk to an exhibitor that offers the plant for sale.”

Criteria for submission are three-fold:

– The plant must be either new to the market or previously available only in limited quantities;
–It must offer unique characteristics that distinguish it from other introductions; and
–It must be offered for sale by a Farwest Show exhibitor.

Upon admission to the showcase, the breeder or grower pays a small fee to help support the building of a well-designed display garden. In return, the plant is well publicized in the Farwest Show edition of Digger magazine, published by the Oregon Association of Nurseries in August.

“We value the partnerships the New Varieties Showcase allows us to create,” says Ann Murphy, director of marketing for the OAN. “The Association of Northwest Landscape Designers pulls together a team to design and help install the garden. This year, we also have a hardscape expert as part of the design team. It gives designers an opportunity to work with new plant material and we’re able to direct interested buyers to the growers selling the new varieties.”

The showcase is staffed with volunteers who answer questions and encourage visitors to complete a survey identifying their favorite new varieties, good feedback for growers, breeders and the industry alike. Plant tags are available for viewers to retain plant information and photo, as well as grower name and Farwest Show booth numbers. A panel of judges selects the best of each category–annuals and tender perennials, grasses and perennials, shrubs and trees–and awards a Best in Show.

For more information about the event or the Farwest Show, taking place August 20-22, click here.

Leave a Reply

More From Varieties...
Bee on Lavender feature

March 23, 2017

Allan Armitage: Plant Consumers Don’t Talk About Varieties; They Talk About Solutions

Allan Armitage says it's time to get in touch with our true audience and market plant solutions, not plant products.

Read More
Spin Top Gaillardia Series (Dummen Orange)

March 22, 2017

New Perennials and Tender Perennials for 2018 from California Spring Trials

We asked breeders to share with us pictures and information on some of the true perennials and tender perennials that you'll see at California Spring Trials 2017. Here's a sampling of some of the varieties hitting retail shelves in 2018.

Read More
Zinnia Solmar Series (Floranova)

March 17, 2017

Phlox, Zinnias, and More for 2018 From California Spring Trials

We asked breeders to share with us pictures and information on some of the great new annuals that you'll see at California Spring Trials 2017. They didn't let you down.

Read More
Latest Stories
Bee on Lavender feature

March 23, 2017

Allan Armitage: Plant Consumers Don’t Talk About …

Allan Armitage says it's time to get in touch with our true audience and market plant solutions, not plant products.

Read More
Spin Top Gaillardia Series (Dummen Orange)

March 22, 2017

New Perennials and Tender Perennials for 2018 from Cali…

We asked breeders to share with us pictures and information on some of the true perennials and tender perennials that you'll see at California Spring Trials 2017. Here's a sampling of some of the varieties hitting retail shelves in 2018.

Read More
Zinnia Solmar Series (Floranova)

March 17, 2017

Phlox, Zinnias, and More for 2018 From California Sprin…

We asked breeders to share with us pictures and information on some of the great new annuals that you'll see at California Spring Trials 2017. They didn't let you down.

Read More
Cosmos ‘Apollo’ (Floranova)

March 14, 2017

Begonias, Dahlias, and More for 2018 from California Sp…

We asked breeders to share with us pictures and information on some of the great new annuals that you'll see at California Spring Trials 2017. They didn't let you down.

Read More
Pennisetum First Knight Feature

March 11, 2017

Now is the Time for Growers to Plan for Fall Perennial …

If you haven’t already put in your orders for the items you’ll sell this fall, it’s time to start now.

Read More
Dianthus Pink Kisses Selecta Feature

March 8, 2017

Growing Tips for Selecta’s Dianthus ‘Pink Kisses’

Kyle Peterson, Production Manager at Fessler Nursery, grew Dianthus ‘Pink Kisses’ on a trial basis and says he was pleased with its performance.

Read More
Limbo GP burgundy picotee

March 7, 2017

New Petunias and Calibrachoas for 2018 from California …

We asked breeders to share with us pictures and information on some of the great new petunias and calibrachoas that you'll see at California Spring Trials 2017. They didn't let you down.

Read More
Butterfly on a Pollinator Plant Feature

March 7, 2017

Allan Armitage: Why You Should Focus on the Functionali…

New crops are great, but Armitage says selling plants by function makes more sense.

Read More

March 5, 2017

2016 Young’s Plant Farm Field Trials Results

Check out the 2016 field trials results for Young's Plant Farm in Auburn, AL.

Read More
kelly-norris

March 4, 2017

Kelly Norris Describes How Growers Can Help Plant the F…

The tough plant varieties unique to their regions could be the urban superstars of tomorrow.

Read More
Welby Gardens field trials

March 2, 2017

2016 Welby Gardens Field Trials Results

Check out the 2016 field trials results for Welby Gardens in Denver, CO.

Read More
Zinnia 'Zahara XL Fire Improved'

March 1, 2017

2016 University of Minnesota Field Trials Results

Check out the 2016 field trials results for University of Minnesota in Morris, MN.

Read More
Geranium Combos feature

February 27, 2017

Tips for General Combination and Hanging Basket Product…

Bell Nursery’s Head Grower Tom Wheeler provides his recipe for success when growing premium combos that put on a show at retail.

Read More
Portulaca 'ColorBlast Tangerine'

February 26, 2017

2016 University of Georgia Field Trials Results

Check out the 2016 field trials results for the University Of Georgia trial gardens in Athens, GA.

Read More
University of Wisconsin field trial gardens

February 25, 2017

2016 University of Wisconsin Field Trials Results

Check out the 2016 field trials results for the University of Wisconsin display gardens at the West Madison Agricultural Research Station in Verona, WI.

Read More
Poinsettia 'Christmas Joy Marble'

February 20, 2017

5 New Varieties Shaking Up the Poinsettia Tradition

With poinsettias trending toward non-traditional colors, growers may find new opportunities to spread sales beyond the winter holidays. Here are five of the newest euphorbia varieties to hit the market that may play a role in redefining the future of the poinsettia market.

Read More
University of Tennessee trials overview (2015 University of Tennessee Field Trials)

February 19, 2017

2016 University of Tennessee Field Trials Results

Check out the 2016 field trials results for the University of Tennessee Gardens in Knoxville and Jackson, TN.

Read More
Reiman Gardens field trials

February 18, 2017

2016 Iowa State University Field Trials Results

Check out the 2016 field trials results for Reiman Gardens at Iowa State University in Ames, IA.

Read More