North Florida Poinsettia Retail Report

Slideshow: North Florida Poinsettia Retail

With cool and wet weather, the traffic in many stores on Friday, December 4 was much lower than I anticipated. However, with less rain on Saturday, many stores experienced an increase in consumer shopping. By the afternoon of Saturday, December 5, the sun came out and more consumers were out shopping. Poinsettias were seen in many shopping carts and live Christmas trees were moving out at a furious pace.

Walmart

Walmart focused on high-volume items offering 6-inch, 6.5-inch, 1-gallon, 8-inch and a really nice poinsettia/foliage 12-inch bowl. The 8-inch poinsettia retailing for $9 was an exceptional value, as well as the poinsettia/foliage Bowl at $15. Walmart’s overall product quality from Metrolina Greenhouses was above average with good packaging and well-placed displays.

The biggest challenge Walmart faces is having enough covered selling areas with some stores forced to sell in shade structures and outside areas. Overall, Walmart continues to upgrade its product quality and merchandising that will certainly lead to positive same store sales.

Lowe’s

Lowe’s had a huge range of product offerings in the poinsettia category with price points from $2.48 to $29.98. Its glittered poinsettias were the best I have seen this season because enough glitter was applied to make a visual impact at the point of purchase. Overall, product quality was reasonable. I thought Lowe’s could have benefited from having a few more novelty varieties.

Home Depot

Home Depot focused on fewer SKUs this year with an emphasis on 6.5-inch, 8-inch and 10-inch poinsettias, as well as large displays of Mumsettia. The Mumsettia seems to be falling out of favor with the consumer and we observed some where the mum portion was aging and beginning to look shaggy. There did not seem to be a lot of movement on the Ice Punch at $9.99.

Sam’s Club

Sam’s offered two SKUs that seemed to be moving well and both sizes were excellent quality.
–10-inch retailing at $15.98
–3 to 6-inch retailing at $16.98

Porter’s Nursery

Porter’s Nursery is a local independent garden center that offered high-quality poinsettias from American Farms. Poinsettias were well displayed and the prices were very competitive with the national retailers.

Kmart

Kmart offered only two SKUs–a 6-inch and 8-inch in limited quantities.

Summary

We also observed nice orchids at Walmart. The Just Add Iceb brand offered outstanding quality with more flowers than most orchids. They were retailing for $15–a great value.

Although the weather was not great, there seemed to be some fairly good sales velocity for poinsettias. In Walmart, the shelves were more heavily picked than others, indicating the consumer must value their offers. The 8-inch was a great value, and I ended up buying a carload as gifts.

This year, I saw far fewer non-poinsettia items like Christmas cactus, cyclamen, and Elatior Begonias that have been far more prominent in the past several years. The major focus this year seemed to be on sizes that were at $5 or less driven by the consumer’s extreme focus on value.

The only distinct marketing program was the Ice Punch that had some challenges with many bracts almost completely red with little delineation of the bi-color effect. Poinsettias should have a good season as consumers look for value and the supply is more aligned with demand dropping almost 20 percent over the past three years.

It is somewhat surprising poinsettias are rarely positioned as high value gift items with many believing that a large portion are bought for gifting.

Leave a Reply

More From Blooming Potted Plants...
Andropogon gerardii Blackhawks (Intrinsic Perennial Gardens)

April 25, 2017

Kelly Norris: Diversity is the Key to Growing the Ornamental Grass Market

Offering a selection of ornamental grasses that cater to customer needs will keep sales from stagnating.

Read More

April 25, 2017

41 New Vegetative Petunias From California Spring Trials 2017: Northern Sites

With the abundance of new introductions for the 2018 retail season, we’ve made it easier for you to sift through them by separating out the vegetative petunias from the Northern sites, which includes selections from Westhoff Flowers, Sakata Ornamentals, Danziger, Proven Winners, and Syngenta flowers.

Read More
Begonia Spectre Silver Terra Nova Nurseries

April 20, 2017

Terra Nova Nurseries Releases Two New, Attractive Begonia Varieties

Stardust is the latest addition to Terra Nova Nurseries’ existing T Rex Begonia series, and Silver is the first introduction to the company’s new Spectre Begonia series.

Read More
Latest Stories
Cyclamen Allure

March 28, 2017

Blooming Potted Plants for 2018 From California Spring …

We asked breeders to give you a peek at some of the great blooming potted plants they’re introducing this year at California Spring Trials. These new varieties will show up on the retail market in 2018.

Read More
Poinsettia 'Christmas Joy Marble'

February 20, 2017

5 New Varieties Shaking Up the Poinsettia Tradition

With poinsettias trending toward non-traditional colors, growers may find new opportunities to spread sales beyond the winter holidays. Here are five of the newest euphorbia varieties to hit the market that may play a role in redefining the future of the poinsettia market.

Read More
Euphorbia 'Gold Rush'

February 8, 2017

5 Ways to Tie Poinsettias to Lifestyle Trends for Incre…

With poinsettia planning upon us, here are a few ideas to incorporate them into upcoming lifestyle and home décor trends to help increase sales.

Read More
santos flare

December 20, 2016

Ball Horticultural Expands Potted Plant Offerings With …

Ex-Plant, which specializes in potted plants, will become a part of Ball’s PanAmerican Seed division.

Read More

December 16, 2016

Please Take Greenhouse Grower’s 2016 Poinsettia S…

Are plant sales up or down compared to last year? How did Black Friday set the tone for this season? What varieties and sizes were your best sellers? Did you try anything new this year to appeal to younger consumer demographics? We tackle all of these questions and more to help you understand the trends in Greenhouse Grower's 2016 Poinsettia Survey.

Read More

December 13, 2016

Dümmen Orange Shares Trends And Season-Extending Tips A…

As a purveyor of a wide collection of poinsettia and potted plant genetics, Dümmen Orange offered attendees a look at current trends – and a glimpse into the future – at its annual event in Columbus, OH.

Read More
Streptocarpus Ladyslippers Grape Ice (Green Fuse Botanicals)

September 27, 2016

9 New Blooming Potted Plants To Jazz Up The Home And Ga…

Blooming potted plants are the ideal gift for anyone, from a homesick college student to a spouse in need of some cheering up. Check out nine these new introductions hitting the retail market in 2017.

Read More
Eucomis arrangement from Golden State Bulb

August 19, 2016

What’s New With Blooming Potted Plants

From exotic orchids and lilies to flashy red cyclamen and jaunty gerberas, new blooming potted plants come in every shape, size, and color.

Read More
streptocarpus yellow blue eye, green fuse botanicals, march 2016

March 29, 2016

California Spring Trials: New Blooming Potted Plants Co…

Blooming potted plants are the gift that keeps on giving for consumers, and the growing opportunities in the gift plant market are opening up new possibilities for growers and retailers. Flower breeders exhibiting at the 2016 California Spring Trials (CAST) have several new blooming beauties of the potted plant variety to show off for the 2017 spring season. Before you head to California in a few weeks, take a look at the slideshow to get a preview. Which ones will you incorporate into production for 2017?     If you missed our annuals slideshows, don’t worry — you can check them out here. Because so many annuals are revealed at CAST, we had to build two slideshows — one for the Northern Region and one for the Central Region. Also, check out new perennials that will debut at the 2016 CAST. In the coming weeks, you can also see new woody ornamentals and edibles. Also, look […]

Read More

February 18, 2016

Poinsettia Survey Shows Strong Sales For Greenhouse Gro…

The year 2015 might have been one that many were glad to see in the rear view mirror, but for poinsettia growers, it was a good sales year — perhaps the strongest in quite a while. Compared to 2014, which was also widely deemed a success among growers for its seasonal cold at just the right time, good weather for shipping, and a good holiday spirit, the 2015 season was solid for a number of reasons. The weather, a rebounding economy, and increased demand all contributed to what growers said was a “very strong” sales season. “It was a strong year beginning to end due to great weather and quality product as the market demanded,” said Dan Chaney of Ivy Acres, in Greenhouse Grower’s 2015 Poinsettia Survey.     “Sales were strong. Demand was better than the previous two years,” said Larry Windham of Windham Greenhouses Inc. “Very good. The […]

Read More

February 10, 2016

Poinsettia Production On The Decline

Poinsettia production is on the decline in several of the top 15 poinsettia-producing states.

Read More

February 1, 2016

12 New Poinsettias For Holiday Growing

Poinsettias are still a consumer favorite during the holidays for home décor and gift giving. For greenhouse growers looking to get a jumpstart on purchasing young plants for the 2016 poinsettia growing season, there is no shortage of great varieties to choose from. Here are 12 new varieties to keep in mind for holiday product offerings.

Read More

January 26, 2016

Beekenkamp And Danziger Partner To Distribute Poinsetti…

Danziger is continuing to expand its portfolio of products to the U.S. market with the addition of poinsettia cuttings of Beekenkamp’s varieties.

Read More

January 24, 2016

Positive Consumer Experiences Help Advance The Orchid C…

HGTV HOME Plant Collection plans to expand its Fresh Style product line through a partnership with Green Circle Growers (Oberlin, Ohio), which will supply decorative orchids, tropical plants, and indoor garden combinations. Greenhouse Grower asked Maxwell Sherer about Green Circle's orchid program, the latest trends he’s seeing, and where he thinks orchid growing is headed in the future.

Read More
Feature Image - Tropical Hibiscus

September 18, 2015

How To Grow Tropical Hibiscus

With their bright blooms and hot colors, tropical Hibiscus are popular blooming potted plants for outdoor living spaces and even indoor decór in wintry months. Here’s how to grow them successfully.

Read More
Cayman

August 17, 2015

21 New Blooming Potted Plants For Trouble-Free Greenhou…

Blooming potted plants brighten up almost any occasion. With new colors and an abundance of blooms, these 21 new introductions add a unique, finishing touch to even the most diversified crop mix. Here are 21 new varieties available in 2015 that will hit retail in 2016.

Read More
2014 Poinsettia Season Report

March 18, 2015

Download Greenhouse Grower’s 2014 Poinsettia Seas…

Poinsettia growers report a strong year in 2014, thanks to a few conditions. Seasonal cold at just the right time put consumers in a festive mood to buy early and often, and with no big snowstorms to hold up shipments and a reduction of supply available in the market, the season was strong from start to finish. Greenhouse Grower’s 2014 Poinsettia Survey received 143 responses from growers around the country. Here, you can download the complete results of the survey, by filling out the form.

Read More

March 17, 2015

16 New Blooming Potted Plants You’ll See At The 2…

Blooming potted plants are perfect gift items, and they put the finishing touch on any style of home decor. So when new varieties come on the market, growers and retailers alike take note of plants they know are going to make consumers happy. Check out the slideshow to see some of the new blooming potted plants making their debut to the trade this spring.

Read More