Putting A Face On Syngenta

Putting A Face On Syngenta

At Syngenta, we’re starting to see results from the synergies of bringing companies together. Nearly two years ago, Syngenta purchased Goldsmith Seeds after purchasing vegetative breeder-producer Fischer and Fafard, a growing media company. Syngenta already had its own breeding company, S&G Flowers, a crop protection company producing and distributing chemicals, and a brokerage division, Syngenta Horticultural Services.

The objective always had been to bring companies together to provide more comprehensive solutions and drive innovation. But when a global company becomes that large, you wonder if it’s possible or even practical to facilitate. Another concern is losing the personal touch and relationships.

This year at the California Spring Trials, Syngenta put the personal touch front and center while providing updates on the latest programs and innovations. On the Syngenta Flowers side, the company published a booklet, “Our Stories–A Behind-the-Scenes Look at the People and Products of Syngenta Flowers.” It starts with Retail Account Manager Faith Savage sharing her story working with Armstrong Garden Centers. Seed Supply Manager Rhonda Jones shares her personal success at home with EZ Combos. Plant Breeder Todd Perkins shares the story behind breeding ‘Tiger Eye Gold’ rudbeckia. Technical Specialist Manager Don Snow tells his story of driving to Guatemala to donate his pickup truck to an orphanage in Jalapa. It was his way of giving back to the great people who produce Syngenta’s seeds and cuttings.

On the technical support side helping growers, Syngenta announced an integrated Technical Services Team that spans all crop input needs—genetics, biological and chemical controls and growing media. The team is directed by Joe DiPaulo, who has a strong tenure on the controls side in turf and ornamentals. The team is divided into two subgroups—one that’s on the front lines working with growers and broker customers and one that’s more behind the scenes, writing technical communications and working on research and development.

Technical service representatives include Harvey Lang, Karl Trellinger, Mark Trellinger and Mark Smith, who came from Yoder. Behind the scenes as technical service specialists are Don Snow as the leading seed expert, Jane Trolinger in disease diagnostics, Paul Winski on biological lines, Nancy Rechigle on the chemcial controls and Hugh Poole and Jamie Gibson on the growing media side. Outside contractor experts include David Koranski, Ron Derrig and Paul Pilon. Syngenta is opening a disease diagnostics lab in Gilroy and just built a research greenhouse at the Fafard facility in South Carolina.

“We have a lot of resources to leverage to our sales groups and broker companies to educate the growers,” Lang says. “It’s exciting. We’re working closer together and talking about projects. Yes, we have innovative breeding but this will leverage Syngenta to a whole new level. We need to build synergies and not be so fragmented.”

Leave a Reply

More From Varieties...
Westhoff-Florist Holland combos

July 30, 2016

Pair New Spring Crops With Fresh Ideas For Increased Sales

There are plenty of exciting, new spring crops to consider incorporating into your crop selection. What will set your operation apart is how creative you are about what plants you select, and how you promote them.

Read More
Pleasant View Gardens Savor Edibles

July 22, 2016

Pleasant View Gardens Targets Millennials With Savor Edibles

Taking something as ubiquitous as vegetables and herbs and giving it a fresh new look is no easy task, but Pleasant View Gardens took on the challenge with extensive research and creative marketing.

Read More
Dummen New Columbus Office

July 21, 2016

Dümmen Orange Opens New North American Headquarters In Columbus, OH

The new office, which officially opened during Cultivate’16, supports the company’s vision to be integrated into a vibrant and inspiring community, and provides a bright, modern workspace for its approximately 30 local employees.

Read More
Latest Stories
Westhoff-Florist Holland combos

July 30, 2016

Pair New Spring Crops With Fresh Ideas For Increased Sa…

There are plenty of exciting, new spring crops to consider incorporating into your crop selection. What will set your operation apart is how creative you are about what plants you select, and how you promote them.

Read More
Pleasant View Gardens Savor Edibles

July 22, 2016

Pleasant View Gardens Targets Millennials With Savor Ed…

Taking something as ubiquitous as vegetables and herbs and giving it a fresh new look is no easy task, but Pleasant View Gardens took on the challenge with extensive research and creative marketing.

Read More
Dummen New Columbus Office

July 21, 2016

Dümmen Orange Opens New North American Headquarters In …

The new office, which officially opened during Cultivate’16, supports the company’s vision to be integrated into a vibrant and inspiring community, and provides a bright, modern workspace for its approximately 30 local employees.

Read More
Pollen Free Lisianthus

July 20, 2016

Sakata Seed Develops World’s First Pollen-Free Lisianth…

With no stamen to produce pollen, the new Lisianthus varieties have improved flower durability and the benefit of no scattered pollen that can cause staining of flowers and machines.

Read More

July 19, 2016

17 New Vegetable Intros For Greenhouse Production

New varieties of edibles introduced at 2016 California Spring Trials offer something for every type of gardener, from the beginning do-it-yourselfer to the hardcore, heirloom-only type. Check out some of the new varieties we saw at Spring Trials this year that will be available for retail in 2017.

Read More
One Earth Edibles From Peace Tree Farm

July 16, 2016

How To Capture Your Share Of The Edibles Market

At Peace Tree Farm, One Earth Edibles represent healthy living on a healthy planet.

Read More
Terra Nova Nurseries Catalog

July 15, 2016

New Product Catalog From Terra Nova Nurseries Designed …

The new catalog, which made its debut at Cultivate’16, offers easy access to organized genera grouped alphabetically, and also by size, color, habit, top sellers, photography, newest varieties, and USDA horticultural zones.

Read More
Pleasant View Open House

July 8, 2016

Pleasant View Gardens And D.S. Cole Growers Hosting Ope…

The 20th annual event will feature new introductions from Proven Winners, as well as annuals, combos, and Pleasant View’s new Savor Edibles and Fragrants line.

Read More
NatureSweet

July 5, 2016

NatureSweet And Ganfer Partner On Tomato Production

The partnership will add more than 250 acres of NatureSweet greenhouse tomato production over the next three years.

Read More
SunPatiens Sakata Medal of Excellence Feature

June 29, 2016

SunPatiens Earns The 2016 Medal Of Excellence In Market…

With its reputation for excellent garden performance from spring to frost, and as a problem-solver for Impatiens Downy Mildew, SunPatiens has become a “hero plant” that helps gardeners succeed.

Read More
Kelly Norris - feature

June 28, 2016

Kelly Norris: Three Variety Trends That Caught My Eye T…

My reflections on promising new plants, the realities of market penetration, and adding value along the supply chain.

Read More
Dr Allan Armitage

June 25, 2016

Three Types Of Plant Consumers To Watch

There are three emerging groups of plant consumers that you should be targeting for plant sales in the future, according to Allan Armitage.

Read More
FleuroStar Award Ceremony

June 20, 2016

Begonia Hybrid ‘Miss Malibu’ Takes Home FleuroStar Awar…

The award from Fleuroselect was announced at the Green Inspiration Event in Amsterdam.

Read More
Caryopteris 'Beyond Midnight Bluebeard'

June 20, 2016

Keep The Sales Coming With 16 New Blooming Varieties Fo…

Plants that put on a show from first frost long into fall and offer the color options consumers want for their gardens go a long way toward extending sales further into the season and can help maintain your sales momentum going strong. Check out these 16 new blooming varieties, both traditional favorites and new alternatives, for your fall crop selection.

Read More
'Osaka' Flowering Cabbage (Sakata Ornamentals)

June 18, 2016

Mark Your Calendar For Sakata Seed Trials In August

Sakata has set two dates for its California-based trials: Aug. 15-17 in Salinas, and Aug. 17-19 in Woodland.

Read More
Tomato Congress Logo

June 15, 2016

International Tomato Congress In Mexico Will Focus On G…

The event, which takes place in San Luis Potosi from July 20-22, will feature discussions on production strategies, cost management in protected structures, and optimizing your greenhouse environment.

Read More
Nir Nursery Wax Flower Pot Plant

June 14, 2016

Danziger Reaches Deal To Distribute Nir Nursery Varieti…

With the agreement, Danziger becomes the exclusive distributor of Nir’s product line, which includes cut flowers, foliage, pot, and garden plants.

Read More

June 14, 2016

Dümmen Orange Expands Its Succulent Offerings Through N…

According to Dümmen Operations Director Kate Santos, succulents are an attractive growth category because of their ease of use, shelf life in stores, drought tolerance, and versatility in application.

Read More
[gravityform id="35" title="false" description="false"]