STEPABLES Puts A Foot Forward
July 23, 2008 
Interactive Web site design, YouTube videos and informative blogs are all part of the plan to build brand recognition for STEPABLES among growers, garden centers and consumers.
“I wanted to create a marketing campaign that reflected my enthusiasm for gardening and hopefully inspire those visiting the STEPABLES site to try something new,” says Fran Hopkins, founder and president of Under A Foot Plant Company. “I look forward to interacting more personally with anyone who visits www.stepables.com.”
The STEPABLES Web site now includes user-friendly sections with hundreds of new images and design plans for homeowners, forums for open discussion and a few instructional videos. The site also has a more personal feel through Hopkins’ blog, found in the Meet Fran section. She plans to update it frequently and respond to consumer questions there.
Hopkins produced and starred in each of the instructional videos to make the STEPABLES brand even more personal. You can view them here.
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