The 60th anniversary of the Grammy Awards on Jan. 28 was made extra special with Suntory’s blue rose ‘Applause’ being chosen as the official flower for the event’s red carpet by Botanical Artist Tu Bloom. Bloom and his team created gorgeous arrangements, pairing ‘Applause’ with deep purple Florigene Moonshade carnations. ‘Applause’ also fit the big event celebrating achievements in recorded music.
To prepare for the Grammy Awards, which took place at Madison Square Garden in New York City, Suntory Flowers provided 4,000 stems of ‘Applause’ and Moonshade blooms. The flowers were grown and shipped by Maxiflores Farms and Flores Luna Nueva in Colombia, with wholesale importation and distribution by Fresca Farms in Miami and George Rallies in New York City.
“This opportunity came about when we met designer Tu Bloom at the Chicago Flower and Garden Show,” says Delilah Onofrey, who manages Suntory Flowers’ bedding plant business in North America. “He and his team have been such a pleasure to work with. We look forward to continuing our partnership and taking each Grammy Awards celebration to the next level. Pretty soon, we’ll be planning the red carpet for 2019.”
In addition to adorning the red carpet for the Grammys, floral arrangements were made for the MusiCares benefit at Radio City Music Hall. MusiCares is the Recording Academy’s charitable organization that supports music industry professionals in their time of need.
Bred by Suntory Flowers, ‘Applause’ was named for its achievement as the first rose to have truly blue pigment. Roses are unable to synthesize the blue pigment called delphinidin that is contained in most blue flowers. For decades, flower breeders have been striving to create blue roses, a symbol of the impossible. For more information, go to Suntoryapplause.com.