Terra Nova Nurseries and Blooms of Bressingham have entered into a licensing agreement to breed, grow and co-brand five new plant varieties in the form of liners. The partnership incorporates five introductions intended to expand both companies’ product offerings to professional grower customers.
The relationship was formed based upon Blooms of Bressingham’s strategic objective to supply a diverse range of plant material to its customers, and Terra Nova Nurseries’ reputation for quality breeding and new introductions.
Included in the collaboration is a new collection called the Echinacea Supreme series, which features Echinacea ‘Supreme Cantaloupe,’ Echinacea ‘Supreme Elegance’ and Echinacea ‘Supreme Flamingo’. The licensing agreement also includes Heucherella ‘Cracked Ice’ and Heucherella ‘Buttered Rum’.
“Blooms of Bressingham brings a network of leading perennial young plant suppliers to the alliance. The advantage to grower customers will be an expanded production and distribution source of garden-worthy plants that will stand the test of time for both retailers and consumers,” says Christine Kelleher, marketing director for Blooms of Bressingham.
The new Echinacea Supreme series features varieties with a strong, upright habit and striking, vibrant double-anemone flowers. Echinacea ‘Supreme Cantaloupe’ boasts melon-yellow flowers that bloom for extended periods of time, as compared to previous cultivars. Echinacea ‘Supreme Elegance’ was bred with a deep-rose center surrounded by bright-pink florets. Also in the series, Echinacea ‘Supreme Flamingo’ produces rich coral-pink flowers and grows to an average size of 15 inches wide and 26 inches high, with a 30-inch flower height.
The two new heucherellas in the program showcase foliage as the predominant characteristic. Heucherella ‘Cracked Ice’ has unusual frosted-blue and green foliage punctuated with dramatic veining, while Heucherella ‘Buttered Rum’ has a compact habit and maple-like foliage in warm caramel tones.
Terra Nova Nurseries will exclusively grow and sell the new varieties for the first year of the program. Blooms of Bressingham’s licensed propagators will build supply in anticipation of increased demand for year two. The agreement terms also include a plan to introduce and supply the varieties to growers in Europe and Japan during the second year.
Production of the varieties will lay a foundation to generate strong co-branded awareness for current and future plant material. As a result, new sales opportunities will be created for growers, and a more diverse inventory of superior varieties will become available to garden center retailers.
“We are excited about the partnership to bring superior plant genetics to market based upon both companies’ renowned brands. The new plants we have chosen are some of the strongest selections we have produced in years,” says Dave Doolittle, Terra Nova Nurseries’ director of marketing.
The first order shipment will be available in June through Terra Nova Nurseries. Growers and retailers will have the opportunity to see the varieties on display for the first time in the New Varieties Display at OFA, July 14 to 17, 2012. They will also be exhibited in Terra Nova Nurseries’ exhibit booth and Blooms of Bressingham’s Market Partners’ booths. To place an order, contact Terra Nova Nurseries’ sales team at firstname.lastname@example.org.