Terra Nova Nurseries Announces Licensing Agreement with Blooms of Bressingham

Echinacea 'Supreme Elegance'

Terra Nova Nurseries and Blooms of Bressingham have entered into a licensing agreement to breed, grow and co-brand five new plant varieties in the form of liners. The partnership incorporates five introductions intended to expand both companies’ product offerings to professional grower customers.

The relationship was formed based upon Blooms of Bressingham’s strategic objective to supply a diverse range of plant material to its customers, and Terra Nova Nurseries’ reputation for quality breeding and new introductions.

Included in the collaboration is a new collection called the Echinacea Supreme series, which features Echinacea ‘Supreme Cantaloupe,’ Echinacea ‘Supreme Elegance’ and Echinacea ‘Supreme Flamingo’. The licensing agreement also includes Heucherella ‘Cracked Ice’ and Heucherella ‘Buttered Rum’.

“Blooms of Bressingham brings a network of leading perennial young plant suppliers to the alliance. The advantage to grower customers will be an expanded production and distribution source of garden-worthy plants that will stand the test of time for both retailers and consumers,” says Christine Kelleher, marketing director for Blooms of Bressingham.

The new Echinacea Supreme series features varieties with a strong, upright habit and striking, vibrant double-anemone flowers. Echinacea ‘Supreme Cantaloupe’ boasts melon-yellow flowers that bloom for extended periods of time, as compared to previous cultivars. Echinacea ‘Supreme Elegance’ was bred with a deep-rose center surrounded by bright-pink florets. Also in the series, Echinacea ‘Supreme Flamingo’ produces rich coral-pink flowers and grows to an average size of 15 inches wide and 26 inches high, with a 30-inch flower height.

The two new heucherellas in the program showcase foliage as the predominant characteristic. Heucherella ‘Cracked Ice’ has unusual frosted-blue and green foliage punctuated with dramatic veining, while Heucherella ‘Buttered Rum’ has a compact habit and maple-like foliage in warm caramel tones.

Terra Nova Nurseries will exclusively grow and sell the new varieties for the first year of the program. Blooms of Bressingham’s licensed propagators will build supply in anticipation of increased demand for year two. The agreement terms also include a plan to introduce and supply the varieties to growers in Europe and Japan during the second year.

Production of the varieties will lay a foundation to generate strong co-branded awareness for current and future plant material. As a result, new sales opportunities will be created for growers, and a more diverse inventory of superior varieties will become available to garden center retailers.

“We are excited about the partnership to bring superior plant genetics to market based upon both companies’ renowned brands. The new plants we have chosen are some of the strongest selections we have produced in years,” says Dave Doolittle, Terra Nova Nurseries’ director of marketing.

The first order shipment will be available in June through Terra Nova Nurseries. Growers and retailers will have the opportunity to see the varieties on display for the first time in the New Varieties Display at OFA, July 14 to 17, 2012. They will also be exhibited in Terra Nova Nurseries’ exhibit booth and Blooms of Bressingham’s Market Partners’ booths. To place an order, contact Terra Nova Nurseries’ sales team at [email protected].  

Leave a Reply

More From Varieties...
EPCOT Suntory Princettia Euphorbia

January 23, 2017

Princettia Euphorbias Charm Vacationers at Disney Resorts

Suntory’s Princettia euphorbias have brought a new color palette to the holiday landscapes at Walt Disney World’s resorts and theme parks in central Florida.

Read More
Youngs Plant Farm Trial Garden feature

January 21, 2017

Don’t Miss the Southern Garden Tour This June

Growers, retailers, and all industry professionals are invited to the 2017 Southern Garden Tour, which is hosted by Young’s Plant Farms, Sakata, and Metrolina Greenhouses, and will be held June 6-8.

Read More
Gaillardia 'Mesa Red'

January 21, 2017

2016 Pike Creek Horticulture Center Field Trials Results

Check out the 2016 field trials results for The Pike Creek Horticulture Center in Kenosha, WI.

Read More
Latest Stories
EPCOT Suntory Princettia Euphorbia

January 23, 2017

Princettia Euphorbias Charm Vacationers at Disney Resor…

Suntory’s Princettia euphorbias have brought a new color palette to the holiday landscapes at Walt Disney World’s resorts and theme parks in central Florida.

Read More
Youngs Plant Farm Trial Garden feature

January 21, 2017

Don’t Miss the Southern Garden Tour This June

Growers, retailers, and all industry professionals are invited to the 2017 Southern Garden Tour, which is hosted by Young’s Plant Farms, Sakata, and Metrolina Greenhouses, and will be held June 6-8.

Read More
Gaillardia 'Mesa Red'

January 21, 2017

2016 Pike Creek Horticulture Center Field Trials Result…

Check out the 2016 field trials results for The Pike Creek Horticulture Center in Kenosha, WI.

Read More
Anna Chernyavsky

January 20, 2017

New Director of Sales for Bedding Plants and Perennials…

Anna Chernyavsky, who joined Danziger in August 2016, will be in charge of the U.S. and United Kingdom markets.

Read More
Hydrangea ‘Endless Summer BloomStruck’ (Bailey Nurseries)

January 19, 2017

Bailey Nurseries Hosting Spring Previews in February

The previews, which provide education, new variety information, and retail support programs, will take place in Illinois, Minnesota, and Boston.

Read More
Selecta Sponsor bed at Raker trial gardens

January 18, 2017

2016 C. Raker & Sons Field Trials Results

Check out the 2016 field trials results for C. Raker & Sons in Litchfield, MI.

Read More
Joe Cimino, Sakata Seed America

January 17, 2017

Sakata Seed Names New Senior Sales Manager for Ornament…

Joe Cimino comes to Sakata with past experience at Sun Gro and Florexpo.

Read More
JinPin Flower Seedling Company partners

January 17, 2017

Ernst Benary Partners With Chinese Young Plant Grower o…

The partnership creates a new company called Jinpin Flower Seedling Company, which will focus on providing young plants to the rapidly growing Chinese bedding plant market.

Read More
Dipladenia Sundenia

January 11, 2017

New Tropical and Foliage Plants That Offer Hidden Benef…

Tropical and foliage plants can offer extra paybacks to your customers in terms of health-promoting benefits such as filtering the air, reducing stress, and absorbing noise. Consider these new varieties, hitting the retail market in 2017, for your product mix.

Read More
craspedia-golf-beauty-danziger-feature

January 9, 2017

Growing Tips for Craspedia ‘Golf Beauty’

Laura Robles of Mast Young Plants offers advice on ‘Golf Beauty,’ a novelty plant with can’t-miss yellow flower heads and silver foliage that blooms throughout the summer.

Read More
Bride with wedding orchids.

January 7, 2017

How to Stand Out in the Orchid Market

With the popularity of the Phalaenopsis orchid growing and its saturation in the market, orchid growers are hunting for new ways to stand out from their competitors.

Read More
California Coast

January 3, 2017

Expect Big Changes for California Spring Trials 2017

California Spring Trials 2017 will be here before you know it. Find out what you can look forward to and get a head start on planning and registering for your trip.

Read More
Begonia Whopper Experimental

January 2, 2017

2016 The Ohio State University Field Trials Results

Check out the 2016 field trials results for The Ohio State University in Columbus, Ohio.

Read More
westerlay-orchids-feature

January 1, 2017

How Westerlay Orchids Solved Its Bacteria Problem

Water-borne bacteria was causing havoc with Westerlay Orchids’ production, so the company took preventative action to ensure the health of its plants.

Read More
nepeta-purple-wave-with-roses

December 30, 2016

Allan Armitage: Plants That Can Bring Success in the Ne…

Are you wondering which plants to grow? Here are some perennials, annuals, and herbs that are gaining popularity.

Read More
Honeybelle combo

December 27, 2016

19 New Combos for Containers Big and Small

Check out 19 combos and mixes new for the retail marketplace in 2017 that offer something for every container type.

Read More
sun-parasol-original-crimson-web

December 20, 2016

Suntory Launches Unrooted Cuttings Program for Sun Para…

While the domestically produced rooting program for the Sun Parasol will continue, growers who would like to purchase unrooted cuttings will have the opportunity for the Sun Parasol Original varieties and Garden Crimson.

Read More
santos flare

December 20, 2016

Ball Horticultural Expands Potted Plant Offerings With …

Ex-Plant, which specializes in potted plants, will become a part of Ball’s PanAmerican Seed division.

Read More