Terra Nova Nurseries Announces Licensing Agreement with Blooms of Bressingham

Echinacea 'Supreme Elegance'

Terra Nova Nurseries and Blooms of Bressingham have entered into a licensing agreement to breed, grow and co-brand five new plant varieties in the form of liners. The partnership incorporates five introductions intended to expand both companies’ product offerings to professional grower customers.

The relationship was formed based upon Blooms of Bressingham’s strategic objective to supply a diverse range of plant material to its customers, and Terra Nova Nurseries’ reputation for quality breeding and new introductions.

Included in the collaboration is a new collection called the Echinacea Supreme series, which features Echinacea ‘Supreme Cantaloupe,’ Echinacea ‘Supreme Elegance’ and Echinacea ‘Supreme Flamingo’. The licensing agreement also includes Heucherella ‘Cracked Ice’ and Heucherella ‘Buttered Rum’.

“Blooms of Bressingham brings a network of leading perennial young plant suppliers to the alliance. The advantage to grower customers will be an expanded production and distribution source of garden-worthy plants that will stand the test of time for both retailers and consumers,” says Christine Kelleher, marketing director for Blooms of Bressingham.

The new Echinacea Supreme series features varieties with a strong, upright habit and striking, vibrant double-anemone flowers. Echinacea ‘Supreme Cantaloupe’ boasts melon-yellow flowers that bloom for extended periods of time, as compared to previous cultivars. Echinacea ‘Supreme Elegance’ was bred with a deep-rose center surrounded by bright-pink florets. Also in the series, Echinacea ‘Supreme Flamingo’ produces rich coral-pink flowers and grows to an average size of 15 inches wide and 26 inches high, with a 30-inch flower height.

The two new heucherellas in the program showcase foliage as the predominant characteristic. Heucherella ‘Cracked Ice’ has unusual frosted-blue and green foliage punctuated with dramatic veining, while Heucherella ‘Buttered Rum’ has a compact habit and maple-like foliage in warm caramel tones.

Terra Nova Nurseries will exclusively grow and sell the new varieties for the first year of the program. Blooms of Bressingham’s licensed propagators will build supply in anticipation of increased demand for year two. The agreement terms also include a plan to introduce and supply the varieties to growers in Europe and Japan during the second year.

Production of the varieties will lay a foundation to generate strong co-branded awareness for current and future plant material. As a result, new sales opportunities will be created for growers, and a more diverse inventory of superior varieties will become available to garden center retailers.

“We are excited about the partnership to bring superior plant genetics to market based upon both companies’ renowned brands. The new plants we have chosen are some of the strongest selections we have produced in years,” says Dave Doolittle, Terra Nova Nurseries’ director of marketing.

The first order shipment will be available in June through Terra Nova Nurseries. Growers and retailers will have the opportunity to see the varieties on display for the first time in the New Varieties Display at OFA, July 14 to 17, 2012. They will also be exhibited in Terra Nova Nurseries’ exhibit booth and Blooms of Bressingham’s Market Partners’ booths. To place an order, contact Terra Nova Nurseries’ sales team at [email protected].  

Leave a Reply

More From Varieties...
all-america-selections-new-website-home-page

December 3, 2016

New Mobile Responsive Website From All-America Selections Offers Improved Navigation

All-America Selections has launched a newly redesigned and revamped mobile-responsive website that includes a more attractive design, enhanced search tools, and easier and simpler navigation.

Read More
Sea Breeze Catharanthus combo

December 2, 2016

Four Mixed Container Trends To Watch

Mixed containers are still one of the best-selling SKUs at retail. Pay attention to these four trends that are making their mark on multi-liner mixes and combination containers.

Read More
kelly-norris

December 2, 2016

Kelly Norris: How The “Me Too” Philosophy Affects Plant Breeding

When you’re selling the exact same thing as everyone else, it’s unrealistic to expect customers to buy only from you.

Read More
Latest Stories
all-america-selections-new-website-home-page

December 3, 2016

New Mobile Responsive Website From All-America Selectio…

All-America Selections has launched a newly redesigned and revamped mobile-responsive website that includes a more attractive design, enhanced search tools, and easier and simpler navigation.

Read More
Sea Breeze Catharanthus combo

December 2, 2016

Four Mixed Container Trends To Watch

Mixed containers are still one of the best-selling SKUs at retail. Pay attention to these four trends that are making their mark on multi-liner mixes and combination containers.

Read More
kelly-norris

December 2, 2016

Kelly Norris: How The “Me Too” Philosophy Affects Plant…

When you’re selling the exact same thing as everyone else, it’s unrealistic to expect customers to buy only from you.

Read More

November 29, 2016

How Changes In Plant Patent Law Could Affect Your Varie…

There is an ongoing discussion happening among plant genetics companies about the current laws and ethics of plant breeding, and what the future holds for the improved lawful protection of genetics.

Read More
endless-summer

November 29, 2016

Endless Summer Hydrangeas Will Soon Feature New Identit…

Bailey Nurseries, which first introduced the reblooming hydrangea a decade ago, says the new identity will feature a more contemporary look to appeal to current and future gardeners.

Read More
prince-tut-cyperus-grass-feature

November 28, 2016

Growing Tips For ‘Prince Tut’ Cyperus Grass

'Prince Tut’ from Proven Winners’ Graceful Grasses collection is versatile, working well in all container sizes with its columnar habit and dense canopy and filling out well in the landscape.

Read More
Sea breeze combo

November 26, 2016

Four Mixed Container Trends To Watch

Mixed containers are still one of the best-selling SKUs at retail. Pay attention to these four trends that are making their mark on multi-liner mixes and combination containers.

Read More
Begonia at Oklahoma State University field trials

November 26, 2016

2016 Oklahoma State University Field Trials Results

Check out the 2016 field trials results for Oklahoma State University in Oklahoma City.

Read More
Petunia 'Tidal Wave Cherry'

November 25, 2016

2016 North Dakota State University Field Trials Results

Check out the 2016 field trials results from North Dakota State University in Fargo, ND.

Read More
Scaevola 'Scala Bicolor Blue'

November 24, 2016

2016 North Carolina State University Field Trials Resul…

Check out the 2016 field trial results at North Carolina State University/J.C. Raulston Arboretum in Raleigh, NC.

Read More
2016 Missouri Botanical Garden Flower Trials

November 23, 2016

2016 Missouri Botanical Garden Field Trials Results

Check out the 2016 field trials results for the Missouri Botanical Garden in St. Louis, MO.

Read More
Mitchell’s Nursery & Greenhouse first caught the poinsettia bug in 1996, but the operation didn’t begin trialing the plant until 2004

November 21, 2016

Poinsettia Trials Across The Eastern U.S. To Take Place…

Poinsettia growers interested in keeping up with the latest variety and production trends have the chance to attend university open houses in New Hampshire, Louisiana, and Ohio.

Read More
Coleus 'Main Street River Walk'

November 21, 2016

2016 Michigan State University Field Trials Results

Check out the 2016 field trials results for Michigan State University in East Lansing, MI.

Read More
Field trials at Lucas Greenhouses

November 20, 2016

2016 Lucas Greenhouses Field Trials Results

Check out the 2016 Field Trials results for Lucas Greenhouses in Monroeville, NJ.

Read More
Catharanthus 'Soiree Kawaii Coral'

November 19, 2016

Kansas State University 2016 Field Trials Results

Check out the 2016 field trial results for Kansas State University in Lawrence, KS.

Read More
2016 Massachusetts Horticultural Society field trials

November 18, 2016

2016 Massachusetts Horticultural Society Field Trials R…

Check out the 2016 field trials results for the Massachusetts Horticultural Society in Wellesley, MA.

Read More
verbena-endurascape

November 18, 2016

All-America Selections Announces Its 2017 Slate Of Vari…

Brokers, growers, mail order, and seed packet companies can purchase these varieties immediately. Retailers and consumers will find AAS Winners for sale for the 2017 gardening season as supply becomes available throughout the chain of distribution.

Read More
Vinca 'Valiant Lilac'

November 17, 2016

2016 Metrolina Greenhouses Field Trials Results

Check out the 2016 field trials results for Metrolina Greenhouses in Huntersville, NC.

Read More
[gravityform id="35" title="false" description="false"]