Selling Sustainability

One of the main objectives of the California Pack Trials is to help growers and retailers succeed with plants in the marketplace and capitalize on consumer trends. Many Pack Trials hosts this year demonstrated they are in tune with the desire to offer more sustainable products and strategies.

We saw a wide range of biodegradable pots and environmentally responsible packaging. Some of the breeders also emphasized how variety selection fits in with conserving energy, growing more plants in less space and reducing the need for chemical inputs.

The best part is all of this is being presented as a choice for growers and retailers who would like to differentiate themselves with a green message. Never before has the supply chain been more prepared to facilitate this with a wide range of offerings.

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