Slideshow: Marketing & Merchandising Ideas

Slideshow: Marketing & Merchandising Ideas

Spring Trials is becoming the place for growers to see new merchandising programs and ideas. Check out a few that we saw this year.

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Status of Marijuana US Map May 2015

May 29, 2015

Marijuana Legalization Updates

As of April 2015, 23 states and the District of Columbia (D.C.) currently have laws legalizing marijuana in some capacity. At the federal level, several bills are currently awaiting action. Here is an update on current state and federal marijuana legislation across the U.S.

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cannabis, marijuana plant

May 29, 2015

Making The Decision To Produce Medical Marijuana

Should horticultural growers consider cultivating medical marijuana? That’s up to the individual grower, of course, and certainly a number of growers already have jumped in. We at Meister Media Worldwide, publishers of Greenhouse Grower and American Vegetable Grower, do not necessarily endorse nor oppose the production of medical marijuana. But we do feel it is an option worth exploring. We intend our “Medical Marijuana” series of articles to give you information you need to make your own call. We hope you find it useful, and we do welcome your comments, thoughts and ideas as we continue to cover what we’re fairly certain is only going to be an increasingly viable and growing market for this emerging crop.

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Double Whammy Merchandise Display At CAST2015

May 28, 2015

Grow Inspiration To Grow The Horticulture Industry

We need to work together as the horticulture industry to inspire and instruct consumers with our plant knowledge and marketing expertise.

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Gazania hybrid 'Amber Ice' (Cultivaris)

April 17, 2015

The 80/20 Theory Approach To Inventory Selection Is Put…

Tim Runte of Calloway Gardens is a member of Greenhouse Grower's Medal Of Excellence For Industry's Choice Panel. Here, he shares how he determines which plants shown at this year's California Spring Trials will make the cut at his retail stores.

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Dummen_SunStandingseries_Salmon Pink1

April 15, 2015

Dümmen Group Updates Confetti, Debuts New Mixes And Con…

At two separate locations, the Dümmen Group presented its new take on several lines of plant genetics from the many companies under its brand umbrella. For the second year at Edna Valley Vineyards in San Luis Obispo, the Dummen Group presented new varieties of Red Fox plants, along with the HGTV HOME Plant Collection. Meanwhile, Dummen Group held its second trial location about 30 minutes up the road, at BarrelHouse Brewery in Paso Robles. Both locations were beautiful settings, but the vineyard provided especially lovely panoramic views through the tasting room window.

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CAST15_Suntory_Soiree1

April 15, 2015

McHutchison’s Vaughn Fletcher Reviews New Offerin…

Vaughn Fletcher with McHutchison Horticultural Distributors is part of Greenhouse Grower's Medal Of Excellence For Industry's Choice Panel. Fletcher recounted some of the standout varieties he saw while visiting Suntory Flowers and Westhoff during California Spring Trials.

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PAC Elsner_Pelargonium 'Bermuda Pink'

April 15, 2015

Kientzler Makes First Independent Display At Spring Tri…

The Spring Trials exhibit at Windmill Nursery in Buellton is a fairly new location as of 2014, and it continues to evolve, with a number of new suppliers presenting their wares. Kientzler, Terra Nova Nurseries and PAC-Elsner presented new varieties while McConkey, Pelemix and Dramm promoted their products.

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Hort Couture_Asclepias Monarch's Promise

April 15, 2015

Hort Couture Boosts Butterflies With ‘MonarchR…

The new milkweed 'Monarch's Promise' aims to improve butterflies' forage options, and it's already working. Plus, chck out the action from GroLink's 11 displaying companies.

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Costa Farms' Season Premier 2015

February 4, 2015

Costa Farms’ 2015 Season Premier Reveals Newest V…

The annual Season Premier at Costa Farms in Miami, Fla., is the industry's very first peek at new varieties for debut the following year, even before the California Spring Trials, heralded widely as the jumping off point for new varieties. This year's event revealed breeders' best and brightest new varieties for 2016, shown in field trials, landscape trials and containers at Costa Farms tropical trial gardens. Plant breeders presented their new varieties to buyers and members of Lowe’s grower panel. Growers, brokers and other allied industry members, including Home Depot growers and buyers, were also able to peruse the grounds to see how the new varieties fared in the winter trials. Later this season, the hot and humid conditions at Costa’s summer trials will help identify the true performers.

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January 28, 2015

All-America Selections Introduces Additional 2015 Winne…

All-America Selections has announced more 2015 AAS Winners, bringing the grand total of introductions for the 2015 gardening year to 25. The seven winners join the 12 announced last November and six announced last July. This year, AAS has had the most winners in one year since 1939.

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November 24, 2014

Succulents And Miniatures Offer Variety And Easy Growi…

Succulents and miniatures are great starter plants for brown-thumb gardeners. They deliver visual appeal, color and texture without a fuss. Here are some of the newest varieties on the market.

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November 18, 2014

2014 Field Trials Results: Best Of Show Varieties [Slid…

Find out which varieties made Best of Show at the 2014 Field Trials.

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November 14, 2014

University of Florida Poinsettia Trials Will Be Held De…

Poinsettia trials event at the University of Florida will be held on December 9 in Gainesville, Fla.

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November 14, 2014

University Of New Hampshire Hosts 2014 Poinsettia Trial…

The University of New Hampshire will host 2014 Poinsettia Field Trial Open House at its Macfarlane Greenhouses facility on December 4 to 6.

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November 4, 2014

2014 Field Trials Results

Greenhouse Grower asked trial managers to share their top performers this year. See which varieties were true standouts.

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November 4, 2014

2014 Field Trials Results: Welby Gardens (Denver, Colo.…

Check out Greenhouse Grower's 2014 Field Trials Results for Welby Gardens in Denver, Colo.

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November 4, 2014

2014 Field Trials Results: Texas A&M AgriLife Resea…

Check out Greenhouse Grower's 2014 Field Trials results for Texas A&M AgriLife Research and Extension Center in Overton, Texas.

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November 4, 2014

2014 Field Trials Results: Oklahoma State University (S…

Check out Greenhouse Grower's 2014 Field Trials results for Oklahoma State University in Stillwater, Okla.

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November 4, 2014

2014 Field Trials Results: Colorado State University (F…

Check out Greenhouse Grower's 2014 Field Trials results for Colorado State University in Fort Collins, Colo.

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November 4, 2014

2014 Field Trials Results: University of Tennessee Gard…

Check out Greenhouse Grower's 2014 Field Trials results for the University of Tennessee Gardens in Knoxville and Jackson, Tenn.

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November 4, 2014

Varieties Appearing On 2014 Field Trial Top Performer L…

Greenhouse Grower asked trial managers to share their top performers this year. See which varieties appeared on top performer lists at least twice.

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