“We’ve been looking for different ways to add excitement to pot mums,” says Liz Hunt, a Syngenta Flowers product manager. “We’ve been working on coming up with bi-colors and different flower forms, and we’ve looked at different ways to combine flower forms and colors to create a different presentation at retail.”
Syngenta also has new tools for growers to make production easier, as well.
“Our new garden mum catalog features a lot of great tools for sales reps and growers to put together programs–a spring program or a natural-season program, for example,” Hunt adds. “We’re just trying to simplify things.”