Trialing & Styling

In response to both grower and retailer demand, the California Pack Trials will be earlier this year, from March 29 to April 6, before the busy spring season gets too far under way. Bus loads of growers travel with their big box buyers to discuss next spring’s program just as this spring begins.

For one week, California’s U.S. Highway 101 will become the runway for the launch of new annuals and perennials. From Gilroy in the north and then south to the Los Angeles/Ventura area, the journey continues down I-5 to Encinitas. In addition to the flower breeders that are already based in California, others will come from as far as Japan, Israel, Germany, Holland and the United Kingdom to showcase their new offerings.

Now that Fischer is owned by Syngenta and is in charge of its genetics on the seed and vegetative side, the company is rebranded as Syngenta Flowers, and the former S&G Flowers brokerage division will operate as Syngenta Horticultural Services. Syngenta Flowers will show its vegetative lines at Goldsmith Seeds and seed lines at the former S&G Flowers location, both in Gilroy. Vegetative perennials will be featured at both locations.

Also in Gilroy, Kieft will maintain its independent presence but also show its Color Grass line at Goldsmith Seeds through a marketing partnership.

Ball Horticultural Co. is consolidating its presence at the PanAmerican Seed location in Santa Paula instead of showing the vegetative and Ball Seed items at Ball FloraPlant in Arroyo Grande. The Santa Paula site will include both seed and vegetative varieties and sales-boosting programs. The goal is to make it simple and convenient for visitors to get the information they need in one stop, with a strong focus on bundled solutions.

German flower breeder Westhoff will be a new addition at Greenheart Farms in Arroyo Grande. Sahin, which exhibited at Greenheart last year, will move to Salinas to join American Takii, which purchased Sahin last fall.

Below is an alphabetical list of participants. If you’re planning to attend the trials, please schedule appointments at each location in advance. The National Garden Bureau has put together a handy scheduling tool on its Web site–www.ngb.org.

  • AMERICAN TAKII
    301 Natividad Rd., Salinas, Calif.
    March 29-April 5
    Contact: Julia Paul
    831-443-4901, Ext.36, [email protected]
  • BALL HORTICULTURAL CO.
    355 S. Briggs Rd., Santa Paula, Calif.
    March 29-April 4
    Contact: Mary Long
    630-588-3187, [email protected]
  • BENARY
    1200 Via Regina, Santa Barbara, Calif.
    (at Imagination Canyon Greenhouse)
    March 29-April 4
    Contact: Jessica DeGraaf
    616-464-0605, [email protected]
  • BODGER SEEDS/BOTANICALS
    1851 W. Olive St., Lompoc, Calif.
    March 31-April 4
    Contact: Sylvia Pardo
    626-442-6161, [email protected]
  • BOOMAN FLORAL
    2302 Bautista Ave., Vista, Calif.
    March 31-April 4
    Contact: Jake Rudnick
    760-630-4170
  • DANZIGER “DAN” FLOWER FARM
    4860 Monterey Rd., Gilroy, Calif.
    (at Headstart Nursery)
    March 29-April 4
    Contact: Reese Kiikka
    440-357-6280, [email protected]
  • FIDES NORTH AMERICA
    15245 Telegraph Rd., Santa Paula, Calif.
    March 29-April 4
    Contact: Diana Dickenson
    805-525-7125, [email protected]
  • FLORANOVA
    222 North A Street, Lompoc, Calif.
    March 31-April 4
    Contact: Bill Wilson
    574-243-8100, [email protected]
  • GOLDEN STATE BULB GROWERS
    1260 Hwy. 1, Watsonville, Calif.
    March 28-April 4
    Contact: Susan Groves-Ameil
    831-728-0500, [email protected]
  • GOLDSMITH SEEDS
    2280 Hecker Pass Hwy., Gilroy, Calif.
    (also Syngenta Flowers & Kieft grasses)
    March 29-April 5
    Contact: Keysha Weintz
    408-847-7333, [email protected]
  • GREENHEART FARMS
    902 Zenon Way, Arroyo Grande, Calif.
    (also includes Dömmen, Westhoff, ITML and The John Henry Company)
    March 30-April 3
    Contact: Karen Franck
    805-481-2234, Ext. 20, [email protected]
  • GROLINK
    4107 W. Gonzales Rd., Oxnard, Calif.
    March 29-April 4
    Contact: Paul Gaydos
    [email protected]
  • HENRY F. MICHELL CO.
    2640 San Juan Highway, San Juan Bautista, Calif.
    (at Speedling, includes Global Flowers, GGG International, HemGenetics,
    Schoneveld Twello and Northern Innovators/Florist de Kwakel)
    March 29-April 6
    Contact: Emily Colatriano
    800-422-4678
  • KIEFT SEEDS
    270 Rucker Ave., Gilroy, Calif.
    March 29-April 5
    Contact: Jeff McGrew
    360-445-2031, [email protected]
  • PACIFIC PLUG & LINER
    750 Casserly Rd., Watsonville, Calif.
    (also includes the Agrexco Companies)
    March 29-April 4
    Contact: Jennifer (Leggett) Swart
    831-722-5396, Ext. 205
    [email protected]
  • PAUL ECKE RANCH
    800 Ecke Ranch Rd., Encinitas, Calif.
    March 29-April 5
    CUSTOMERS ONLY
  • PLANTHAVEN, INC.
    3376 Foothill Rd., Carpinteria, Calif.
    (at Island View Nursery)
    March 31-April 4
    Contact: Margaret Pryde, 805-569-9179
    [email protected]
  • THE PLUG CONNECTION
    2627 Ramona Drive, Vista, Calif.
    March 29-April 5
    Contact: Lisa Finnegan
    760-631-0992, Ext. 118, [email protected]
  • PROVEN WINNERS
    3219 Aqueduct Rd., Bonsall, Calif.
    March 29-April 5
    Contact: Kerry Strope Meyer
    573-477-9420,
    [email protected]
  • SYNGENTA FLOWERS
    7240 Holsclaw Rd., Gilroy, Calif.
    March 29-April 5
    Contact: Ashley Dekker
    800-454-8159, [email protected]
  • SAKATA SEED AMERICA
    103 Boronda Rd., Salinas, Calif.
    March 30-April 5
    Contact: Nicole Naragon
    260-672-3820, [email protected]
  • SELECTA FIRST CLASS INC.
    1150 Quail Gardens Drive, Encinitas, Calif.
    March 29-April 5
    Contact: Angela Storm
    410-798-7731, [email protected]
  • SUNTORY/JACKSON & PERKINS
    6500 Donlon Rd., Somis, Calif.
    March 29-April 5
    Contact: Lou Aguirre
    541-864-2333, [email protected]

Leave a Reply

More From Variety Trials...

April 20, 2018

California Dreaming Takes on a Whole New Meaning at CAST 2018

At California Spring Trials 2018, the Greenhouse Grower team witnessed the revitalization of a company, plus some awesome merchandising displays, and efforts toward automation.

Read More

April 19, 2018

California Spring Trials 2018: New Intros from Syngenta Flowers, Hishtil, Jaldety, Cohen Propagators, Bailey Nurseries, and More

Check out the newest 2018 plant introductions from Syngenta Flowers, Hishtil, Jaldety, Cohen Propagators, Nir Nursery, Bailey Nurseries, and Sunset Western/Southern Living Plants.

Read More
GG-and-Benary-Team

April 19, 2018

Spring Trials Rookie Inspired by Connections

The Allan Armitage Scholarship recipient has added a number of industry connections during his time at California Spring Trials, and discusses what that means to him and his career.

Read More
Latest Stories

April 20, 2018

California Dreaming Takes on a Whole New Meaning at CAS…

At California Spring Trials 2018, the Greenhouse Grower team witnessed the revitalization of a company, plus some awesome merchandising displays, and efforts toward automation.

Read More

April 19, 2018

California Spring Trials 2018: New Intros from Syngenta…

Check out the newest 2018 plant introductions from Syngenta Flowers, Hishtil, Jaldety, Cohen Propagators, Nir Nursery, Bailey Nurseries, and Sunset Western/Southern Living Plants.

Read More
GG-and-Benary-Team

April 19, 2018

Spring Trials Rookie Inspired by Connections

The Allan Armitage Scholarship recipient has added a number of industry connections during his time at California Spring Trials, and discusses what that means to him and his career.

Read More
Benary 2018

April 18, 2018

At CAST 2018, Sakata Captures Consumer Attention Spans,…

More than halfway through the California Spring Trials, the Greenhouse Grower team had a busy but fantastic day seeing dozens of our friends at American Takii and Benary, and spending time talking about the industry's past and its bright future.

Read More

April 18, 2018

California Spring Trials 2018: New Varieties to Watch F…

Check out the newest 2018 plant introductions from American Takii, Hilverdakooijj, Hem Genetics, Thompson & Morgan, Sakata Ornamentals, and Ernst Benary of America.

Read More

April 18, 2018

How the Horticulture Industry’s Past Shaped Its P…

Andrew Scheldorf, the winner of Dr. Allan Armitage’s California Spring Trials Scholarship, says the stories of plant origins help ground our industry to the people and places that have changed us.

Read More
Dummen-Christmas-Decorating

April 17, 2018

Dümmen Orange’s New Gamechanger, Plants for All S…

Greenhouse Grower's California Spring Trials Team headed north on Day 3, with stops at Dümmen Orange in picturesque San Luis Obispo and Floricultura in fertile Salinas.

Read More

April 17, 2018

Armitage Scholarship Winner Weighs in on Plant Breeding…

Andrew Scheldorf, the winner of Dr. Allan Armitage’s California Spring Trials Scholarship, says breeders' persistence in making small and large breeding improvements is a testament to their passion and dedication to excellence.

Read More

April 17, 2018

California Spring Trials 2018: Stand-Out New Plants fro…

Check out these new plant introductions from the California Spring Trials 2018 trail featuring breeding from Dümmen Orange , Westhoff, Beekenkamp, and Plug Connection.

Read More

April 16, 2018

California Spring Trials 2018: New Plant Intros from Gr…

New plants from Suntory Flowers, Terra Nova Nurseries, Prudac, Florist, PlantHaven, Anthura, Kapiteyn, Kientzler, 2 Plant International, and more on day two of California Spring Trials 2018.

Read More
Artemisia-Plant-Display-at-Terra-Nova

April 16, 2018

CAST 2018 Provides Fresh Inspiration for Infusing Marke…

The  second day of California Spring Trials took the Greenhouse Grower Team to GroLink in Oxnard, CA, and then up the coast to Windmill Nursery in Buellton. Here are some of the marketing, display, trend, and people highlights we saw at those locations, as well as some beautiful scenery from our evening in Pismo Beach.

Read More
Danny-Takao-Allan-Armitage-Andrew-Scheldorf

April 16, 2018

Armitage Scholarship Recipient Reflects on Conversation…

Andrew Scheldorf, the winner of Dr. Allan Armitage’s California Spring Trials Scholarship, is realizing the power of networking and building relationships in the floriculture industry.

Read More

April 16, 2018

Allan Armitage’s Top Plant Picks From Day One of CAST 2…

The Greenhouse Grower Variety Team at California Spring Trials (CAST) 2018 visited Green Fuse Botanicals, Floranova and Vegetalis, and Ball Horticultural Co. on the first day. Here are Dr. Allan Armitage’s top plant picks of the day.

Read More

April 15, 2018

California Spring Trials 2018: Musings of a Spring Tria…

Andrew Scheldorf, winner of the Dr. Allan Armitage Scholarship for California Spring Trials and a student at North Dakota State University, shares his thoughts after visiting Green Fuse Botanicals, Floranova, Vegetalis, and Ball Horticulture.

Read More

April 15, 2018

California Spring Trials 2018: New Plants From Green Fu…

Breeders at Green Fuse Botanicals, Floranova, Vegetalis, and Ball Horticulture featured new plant varieties at the 2018 California Spring Trials with vibrant color and unique patterns that are easy for growers to produce and ship, as well as small-space friendly vegetables for patio and container growing.

Read More

April 15, 2018

CAST 2018: Reach Young Consumers With Tattoos, Foliage,…

Here are some new and novel marketing and marketing ideas for reaching consumers and improving sales, from California Spring Trials 2018 at Ball Horticultural Co., Green Fuse Botanicals, and Floranova.

Read More

April 6, 2018

Everything You Need to Know About California Spring Tri…

California Spring Trials 2018 kicks off in less than a week, and our team at Greenhouse Grower is making final preparations before we depart. Find out what’s in store during this busy but fun adventure!

Read More

April 3, 2018

2018 California Spring Trials Central/Northern Preview:…

Check out this California Spring Trials 2018 Central/Northern Region preview of new varieties from Cultivaris, Hem Genetics, Hilverdakooij, Kientzler, Terra Nova Nurseries, and Westhoff.

Read More