California rose breeder Weeks Roses has been granted the right to breed new hybrid rose varieties inspired by the hit television series “Downton Abbey.”
“Our Downton Abbey roses will be elegant, beautiful, and romantic but also surprisingly dramatic and tenacious… just like the show and characters that so many have come to love,” says Karen Kemp-Docksteader, sales and marketing manager for Weeks Roses.
Weeks Roses, located in Wasco, Calif., is an award-winning wholesale rose grower with a reputation for high quality and unique offerings. Founded in 1938, Weeks is one of the largest commercial rose growers in the United States and the only company with a dedicated R&D department with a hybridizer and staff for the development and creation of new rose introductions.
“One of the things that makes the Downton Abbey license special is that it offers so many opportunities to expand into non-traditional product categories,” says Tamra Knepfer, co-president of Knockout Licensing. “In thinking about Downton Abbey, we saw that a rose, or collection of roses, would be an ideal representation of the timeless beauty and elegance the brand represents.”
As the agency entrusted with management of the Downton Abbey licensing program, Knockout Licensing has already built a broad and successful licensing program including both aspirational and fan-based product lines. Knockout continues to actively seeking appropriate licensing partners for high-quality product categories including furniture, bedding, kitchen accessories, lighting, timepieces, tableware, and formal attire.
“Downton Abbey” is an award-winning British television series produced by Carnival Films, a division of NBC Universal International Television Production. The popular period drama is screened in the U.S. on PBS/Masterpiece and is transmitted to more than 200 other territories around the world. The “Downton Abbey” audience continues to grow each year; the third season drew 24 million U.S. viewers and its season finale earned an 8.1 rating, topping everything else on broadcast or cable television that night (February 17, 2013). The show is set to return to PBS with the Season 4 premiere in January 2014.
About Knockout Licensing
Knockout Licensing (www.knockoutlicensing.com) is a full-service licensing agency for big-name brands. Knockout was formed as a joint venture in 2012 with Carole Postal, president of CopCorp Licensing, and Tamra Knepfer, president of TK Brand Group, combining forces as co-presidents. Together Postal and Knepfer bring decades of combined experience to their agency.