Highlights from the New Varieties Zone at Cultivate’23

By Julie Hullett|August 8, 2023

The New Varieties Zone at Cultivate’23 is a vast sea of color, showing a diverse array of live goods ranging from annuals to tropicals to small trees. Every year, breeders show off the best of the best in this corner of the trade show floor.

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Tagetes patula nana 'Alumia Red' from Syngenta Flowers
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Salvia ‘Silver Scent’ from Green Leaf Plants
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Rosa ‘Knock Out Orange Glow’ from Star Roses and Plants
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Rocket Peppers ‘Sweer Mamba Red’ from Prudac
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Petunia ‘SweetSunshine Magenta Sky’ from Selecta One
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Petunia ‘Supertunia Hoopla Vivid Orchid’ from Proven Winners
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Leucanthemum hyb. ‘Shortstop’ from ThinkPlants/Monrovia
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Lavandula ‘Lavenize Silver Forever’ from Pacific Plug & Liner
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Lantana ‘Shamrock Red’ from Ball FloraPlant
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Hypoestes ‘Lotty Dotty White’ from Westhoff
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Hydrangea 'Eclipse' from Bailey Nurseries
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Hydrangea 'Cherry-Go-Round' from Bloomin’ Easy
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Holly 'Golden Hoogendorn' from Garden Debut/Greenleaf Nursery Company
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Geranium 'Big EEZE Pink Batik' from Dümmen Orange
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Echinacea 'Kismet Pink Lemonade' from Terra Nova Nurseries
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Echinacea 'Double Scoop Orangeberry Deluxe' from Darwin Perennials
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Echinacea ‘MOOODZ Jealousy’ from HilverdaFlorist
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Echeveria 'Twister' from Succulents Unlimited
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Daphne ‘Banana Split’ from Monrovia
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Dahlia ‘Lubega Power Rose Bicolor’ from Benary
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Coleus 'Premium Sun Coral Candy' from PanAmerican Seed
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Bracteantha ‘Granvia Crimson Sun’ from Suntory Flowers
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Begonia ‘Dark Side of the Moon’ from Plant Development Services Inc.
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×Petchoa ‘SuperCal Premium Red Maple’ from Sakata

For annuals, there were many bold, statement colors. For foliage plants, there is an ongoing trend for variegated leaves and unique colors. This is only a small snapshot of the new varieties available for 2024, so check out the slideshow in this article to see a few highlights, and go to the breeders’ websites for more.