Village Green Nursery’s Jessica Salisbury fell in love with Hort Couture when she discovered it. Instantly, she knew the brand would be a great fit for Village Green’s two garden center stores.
“Our customers seek new and unusual plant material and are always looking for new and creative container garden ideas,” Salisbury says. “I knew in order for the line to be a success, I needed to promote the line heavily in our spring ads.”
But in addition to promoting Hort Couture in ads, Village Green hosted a fashion show featuring models who resembled the brand’s recognizable Lady Couture silhouette. A designer created head pieces made from fresh flowers, and the models walked a runway holding a Hort Couture fashion plate filled with annuals and tropicals.
“My advice for people interested in the [Hort Couture] line is go big or go home,” Salisbury says. “The more you show, the more you will sell. Also, believe in what you are selling and make it work. Train your sales staff on the whole concept and do ‘manic-an’ container gardens. Customers will see the containers made up, and they will want to resemble that container.”
Check out photos from Village Green’s fashion show below.