Cosmetics and fragrance giant Estee Lauder recently celebrated the 25th year of its breast cancer awareness campaign. The event kicked off Sept. 29 in Tokyo’s Ginza shopping district. A pink maze led people through educational displays and to a photo spot, where participants posted their pictures to #pinkribbon25.
Japan Airlines also had a special “pink flight.” Passengers received a pink rubber bracelet, a breast cancer awareness card, and Princettia plant as a gift.
Suntory also worked with a lingerie brand called Wacoal to support its “Love Your Bust” campaign. Princettia was displayed in Wacoal stores as part of the celebration.
Last, but not least, a portion of Princettia sales will be donated to the J. POSH Pink Ribbon Fund of the Japan Breast Cancer Pink Ribbon Campaign.
For more on Princettia euphorbias, go to Princettia.net.