TreeTown USA produces mostly shrubs and trees, with a low, single-digit percentage of business in perennials, which are mostly rewholesaled.
TreeTown USA, a privately owned nursery headquartered in Houston, TX, with 14 farms totaling more than 6,700 production acres across Texas, Florida, Oregon, and California, has rebranded and will now operate under the name Everde Growers. The rebrand follows nearly six years of strategic acquisitions to expand the company’s footprint nationwide.
“We have spent several years refining our processes, combining our policies, and setting a strong foundation for the future” says CEO Jonathan Saperstein. “Now is the time to truly bring the company together as one.”
Since their purchase of TreeTown USA in 2015, Saperstein and his family have been focused on the company’s strategic growth. Each of the acquisitions have shared several qualities: a positive reputation in the industry, a plant mix that adds value to the company’s offering, inventory to support that mix, land with a solid infrastructure, and an exceptional work force.
Everde Growers views the rebrand as an opportunity to build and fortify its relationships in the industry.
“Our commitment to our customers, employees, and suppliers is stronger than ever,” Saperstein stated. “Having a single brand identity will help to streamline and improve many of our processes.”
“The most rewarding part of bringing our company together as one has been creating best practices across the company based on rich experiences from our various backgrounds in the industry,” says David Kirby, Executive Vice President of Everde Growers. “This year, we made great strides in creating a consistent customer experience. For example, by organizing our national customer service team, our customers across the country will now have one point of contact to access our 14 farms, as well as access to an updated national availability list with a consistent look and feel. We know that executing the Everde Growers brand will take time, but our employees and customers will immediately see the benefit of having one brand identity.”