“The purpose of the Plant Manager of the Year program is to recognize and reward growers who use Fine plant growth regulators (PGRs) to bring out the best in their ornamental crops,” says Greg Johnson, president of Fine Americas. “PGRs play an increasingly important role in helping growers produce more marketable plants with uniform height, radius, shape, color and structure. So it only seems fitting to reward those growers who use our PGRs to meet the high standards set by retailers and consumers.”
Johnson added that the new program ties in perfectly with the company’s current “Plant Manager” ad campaign.
“We’ve positioned our PGRs as ‘plant managers’ for their ability to help produce crops of uniform size, shape and color,” Johnson says. “But the real plant managers are the outstanding growers who use them.”
For more information about he Plant Manager of the Year program, visit www.greenhousegrower.com/plant-manager-award.
Source: Fine Americas, Inc.