The theme for this year’s report, “I Believe In Me,” highlights seven trends that will inspire consumers today and in the future.
“We’re stepping away from the ‘me, me, me’ mentality of self-care and moving toward self-empowerment, self-reliance, and accessibility,” says Katie Dubow, President of Garden Media Group. “Now is the time to take responsibility for the materials we use, how stuff is produced, how we buy and consume, and the values we buy into.”
The 2023 Trends Report highlights:
- How the industry is moving forward and making gardening more accessible than ever before
- PlantTok and how retailers can use it to gain inspiration and drive sales
- “Super-Agers,” the anti-millennial trend and a customer you can’t afford to ignore.
- The hottest color of 2023
- Rapid technology advancement, and more.
Whether you’re a grower, retailer, or simply interested in trendwatching, download the 2023 Garden Trends report here to become an insider, influencer, and leader.