Photo: HC Companies
The COVID-19 pandemic has reshaped how consumers shop in all areas, including plants. At first, it was merely out of necessity based on the unforeseen circumstances of quarantines and lockdowns. But as restrictions eased and time passed, these new shopping trends have transformed the behaviors of today’s shoppers into the foreseeable future, and retailers are taking notice.
A recent blog post from HC Companies points out how consumer loyalty to one particular brand has also changed due to the pandemic. With shortages and shipping delays widespread throughout many global industries, consumers became more willing to cross-shop other brands when the products they were initially looking for were not readily available. This includes everything from cars to kitchen appliances to home and garden supplies, and more. Therefore, brands must keep up to date with how consumers shop today and put dedicated marketing plans in place to reach and retain them.
The post also addresses the importance of online reviews, as well as how you can enhance the social media experience for customers.
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