Southeast Greenhouse Conference Is Rebranded

The Southeast Greenhouse Conference has rebranded to the Southeast Color Connection. The event will still be held in June next year–June 16-18–and it remains in Greenville, S.C. The event has been refocused and reenergized to better meet the needs of growers, garden center retailers and others who annually attend.

“We are committed to serving the horticulture industry in the Southeast, and the name change better showcases what the event is and can be moving forward,” says Willis Bruce, president of the organization.

The trade show has been moved to a Thursday-Friday next year. Traditionally, part of the trade show occurred on a weekend.

The show also has new hours dedicated. Between 10 a.m. and 3 p.m. on June 17 and 18, the trade show will be the sole focus of the three-day event.

For more information on the Southeast Color Connection, visit SoutheastColorConnection.org.